Category Archives: Marketing
MRED provides a Listing Exemption form as a way to document properties that are being withheld from the multiple listing service at the specific request of sellers. The only time an exemption form should be used is if you have a listing that you are not publicly marketing.
Exemption forms do not allow for listings outside the MLS to be publicly marketed.
Examples of publicly marketing a listing:
- For sale signs
- Coming soon signs
- Public-facing websites
- Print media
So where can you input listings that your seller doesn’t want in the Standard Listing Network (SLN)? The Private Listing Network (PLN) provides an option that meets all the requirements.
PLN listings can be openly advertised and do not appear in traditional SLN search results. Additionally:
- PLN listings are not sent to third-party portals or distributed through IDX or VOW.
- PLN listings are not included in emails to clients through connectMLS.
Any listing that’s being publicly marketed must be in the SLN or PLN within 24 hours of the marketing going public to avoid a $1,000 fine. This works to ensure that all agents have access to information about any listing a client might happen to come across and inquire about.
Still have questions? The best bet is always to check with our Rules and Regulations Department. You can reach them by email here or by calling 630-955-2755.
Many people wonder whether they should hire a real estate professional to assist them in buying their dream home or if they should first try to go it on their own. In today’s market: you need an experienced professional!
You Need an Expert Guide if You Are Traveling a Dangerous Path
The field of real estate is loaded with land mines. You need a true expert to guide you through the dangerous pitfalls that currently exist. Finding a home that is priced appropriately and ready for you to move in to can be tricky. An agent listens to your wants and needs, and can sift through the homes that do not fit within the parameters of your “dream home.”
A great agent will also have relationships with mortgage professionals and other experts that you will need in securing your dream home.
You Need a Skilled Negotiator
In today’s market, hiring a talented negotiator could save you thousands, perhaps tens of thousands of dollars. Each step of the way – from the original offer, to the possible renegotiation of that offer after a home inspection, to the possible cancellation of the deal based on a troubled appraisal – you need someone who can keep the deal together until it closes.
Realize that when an agent is negotiating their commission with you, they are negotiating their own salary; the salary that keeps a roof over their family’s head; the salary that puts food on their family’s table. If they are quick to take less when negotiating for themselves and their families, what makes you think they will not act the same way when negotiating for you and your family?
If they were Clark Kent when negotiating with you, they will not turn into Superman when negotiating with the buyer or seller in your deal.
Famous sayings become famous because they are true. You get what you pay for. Just like a good accountant or a good attorney, a good agent will save you money…not cost you money.
Blog Post via KCM Blog
From our friends at RETechnology …
Here is some good advice regarding real estate marketing from our friends at CoreLogic . . .
Click HERE to read a recent blog from our friends at Digital MAP — BUT ONLY if you want to be the expert in your market . . .