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Category Archives: MRED Communications

Meet MRED’s newest Board members

L-R - Gilbert, Hernandez, Naso, Hartwig, Corral

We’re excited to announce five new members on our Board of Managers. Chad Gilbert, Ruth “Drussy” Hernandez, David Naso, and Royal Hartwig were each individually selected for Board seats through election by their peers. The existing Board also added Luigui Corral by unanimous vote to fill a vacated seat during its most recent meeting.

The election took place as part of our unique initiative that allows brokerages to own their MLS. MRED brokerages that become a Preferred Unit Owner have the opportunity to run for and elect 13 of the 15 voting seats on the MRED Board of Managers, attend and vote at PUO meetings, and co-create MRED’s annual Strategic Plan.

MRED PUOs are broken down into three categories based on brokerages’ number of transactions in a year. Category 1 consists of the top 10 brokerages in MRED’s coverage area based on that transaction data, with Category 2 being brokerages ranked 11-160, and Category 3 covering the remaining firms. This allows every MRED firm to be represented on the Board, no matter its size or location.

Gilbert was elected as a Category 1 representative, Hernandez and Naso are from Category 2, and Hartwig will represent Category 3.

We’d also like to thank the outgoing members of the Board: Jeff Gregory, John Murray, Tom Poulos, and Molly Ryan for their years of dedicated service.

The following new Board Members will take their seats at the start of 2019:

Chad Gilbert – Co-Owner of REMAX Suburban and Precision Title Company

Chad has successfully led RE/MAX Suburban for more than 3 years after a successful sales leadership career in the public and private sector for over 15 years. RE/MAX Suburban is the largest RE/MAX company in Illinois and one of the largest in the United States. His focus continues to be on the strategic growth of the company and support for the Realtors. He received the prestigious Broker Owner of the Year award in 2017 from RE/MAX, LLC. In 2017, Chad purchased Precision Title Company to continue to expand its service offerings.

Ruth “Drussy” Hernandez – Managing Broker, Compass

Hernandez has been a participating representative at MRED as a Preferred Unit Owner since 2010 and a past member of the Board of Managers. She is also a current Board of Director member of the Chicago Association of Realtors as well as a participant in other committees within the association. Hernandez has more than 30 combined years of real estate experience.

David Naso – Managing Broker, Keller Williams Lincoln Park

Naso has served the membership of the Chicago Association of Realtors in various roles during the last 6 years, having served on Professional Standards and Forms and Contracts committees, and has been a Director for the Association since 2015. He manages an office of 190 agents, overseeing compliance of MLS data and acting as the liaison for his agents’ MRED matters. Naso has been selling real estate for nearly a decade.

Royal Hartwig – Managing Broker / Owner, The Royal Family Real Estate

Royal has 14 years of real estate experience, starting his career with Coldwell Banker, where he was named rookie of the year and soon became his office’s top agent. In 2015, Royal opened up his own real estate brokerage called The Royal Family Real Estate. Royal and many agents in his office rank in the top 1% of Realtors in terms of number of home sales per year. He is also a member of The Schaumburg / Hoffman Estates Rotary Club and serves on the club’s Foundation Board.

Luigui Corral – Managing Broker Owner, RE/MAX American Dream

Corral is a real estate industry veteran, serving as a Broker Owner at RE/MAX, Wheeling for nearly 12 years. Currently, Corral is the Managing Broker Owner at RE/MAX American Dream in Round Lake Beach. He’s been named as one of the top 250 Latino Agents in the United States for 6 consecutive years and was President of the Chicago Chapter of the National Association of Hispanic Real Estate Professionals® (NAHREP) for 2 years.

Livingston County Board of Realtors® joins MRED

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Please join all of MRED in welcoming the Livingston County Board of Realtors® (LCBR) as our newest association partner. Growing our marketplace aligns with our pursuit of continually improving MLS data, offering brokers the very best in functionality and service.

As the fifteenth Realtor association to join MRED, we are thrilled to help LCBR benefit from our extensive line of products and services. Our best-in-class multiple listing service connectMLS currently offers more than 85,000 active listings.

We’re excited to begin LCBR’s transition process to connectMLS. This conversion will not cause any disruption to the services MRED currently provides.

LCBR President Jill Thompson, Association Executive Gina Manker, and their fantastic team will continue to operate in central Illinois’ Livingston County, the fourth-largest county in the state and the twenty-second county in MRED’s service area. LCBR covers the county’s nearly 40,000 residents in 15,000 households across 16,000 housing units.

Thank you for being a part of the growing MRED family!

We’re always ready to help answer any questions you have. You can contact MRED’s Help Desk at 630-955-2755 or send us an email.

MRED welcomes new realtor association, expands service area

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MRED is thrilled to welcome the Bloomington-Normal Association of Realtors® (BNAR) as our newest Association partner. The addition of BNAR is part of MRED’s pursuit of improving offerings and expanding reach to provide brokers with the very best in functionality and service.

Bloomington-Normal becomes the fourteenth realtor association to join MRED and benefit from our game-changing line of products and services. That includes the best-in-class multiple listing service connectMLS containing more than 85,000 active listings.

BNAR’s transition process to connectMLS is already underway and going smoothly. There will be no disruptions to the services MRED provides to current associations and their members.

Bloomington-Normal supplies resources to real estate professionals in central Illinois’ McLean County, the largest county in the state by land area. Founded in 1921, BNAR covers the county’s 170,000 residents in 65,000 households across 70,000 housing units. Bloomington-Normal President John Armstrong, Association Executive Diane Cote, and their wonderful team will continue to serve their members well as an MRED Association partner.

Join us in welcoming the Bloomington-Normal Association of Realtors® to the MRED family!

We’re always ready to help answer any questions you have. You can contact MRED’s Help Desk at 630-955-2755 or send us an email.

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Get your share of the 1 million FREE leads delivered by the Broker Public Portal with Homesnap!

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Midwest Real Estate Data (MRED) offers a way for you to get FREE leads from potential buyers and sellers. And you can use the same tool to invite all your clients and prospects to join you to search for properties with one click of a button.

Check out Homesnap! A group of brokers and MLSs from across the country formed an initiative called the Broker Public Portal (BPP) to deliver a way for you to get listing exposure, leads and referrals in your market. All these benefits are included as part of your MLS dues – it’s completely FREE to get exposure to a network of 850,000 agents and their clients across the country.

The progressive group of MLSs and brokers that created the Broker Public Portal with Homesnap saw the ever-increasing prices of advertising on the large listing portals and said it was time to provide agents and consumers with an alternative way to get listing exposure without spending thousands of dollars a month.

Broker Public Portal’s technology solution – Homesnap – has delivered 1 million FREE leads to agents and brokers just like you!

The Broker Public Portal with Homesnap is available to all MRED customers. All you have to do is register for Homesnap and download the free app in the App Store or Google Play.

To learn more about Homesnap.com, go to Homesnap Pro University.

Remine features you should be using

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It’s been a couple months since MRED launched Remine and gave you the opportunity to prospect better (If you haven’t already activated your account, you can do that for FREE here), but you might not be familiar with all Remine’s INCREDIBLE features.

Here are some tools in Remine you might not have known about… and how to take advantage of them:

 

Ownership Time

On average, people move every 7 to 12 years. You can identify potential sellers or buyers by filtering for people who have owned for at least 7 years.

There are two locations in Remine where you can see ownership time: the Ownership Time filter on the Discover map, and the header on the Property Details page. Remine calculates ownership time (in years) by counting forward from the last filed deed.

After you track a property, you’ll get a notification on the Engage page each time a deed change occurs. Remine wants to provide you with the most valuable information about the properties you track, so if you disagree with an ownership time calculation, you can view all filed deeds since 1996 in the Property History section of the Property Details page. You can use this information as context for your own calculation model.

 

Upload Contacts

You can upload your sphere of influence (SOI) to Remine to track. After you’ve uploaded contact information for everyone in your SOI, you can assign labels to identify and sort people in whatever way is most helpful to you.

After you upload and track your SOI, you’ll receive real-time notifications when any information changes for anyone in your SOI. When you’re up-to-date on any important changes in your clients’ lives, you can clearly identify where to spend your time and effort, and you’ll have the latest contact information at your fingertips. When you upload your contacts, you’ll be able to nurture your leads more efficiently and with the correct messaging. The uploading process can take 48 hours to a week to complete.

 

Paid Features (Available with Plus, Success, and Pro):

 

Absentee

You can use the Absentee filter to identify people who may be tired of renting their property and are looking to sell, or tenants who are renting and may be ready to buy.

Absentee ownership labels properties that aren’t occupied by the owner. There are two locations in Remine where you can see absentee ownership: the Absentee filter on the Discover map, and the header on the Property Details page. Remine identifies a property as absentee-owned when the property address doesn’t match the mailing address for the owner.

Remine breaks down the Absentee filter into four types of owners:

  • Corporate (absentee)
  • Owner Occupant
  • Absentee, In State
  • Absentee, Out of State

 

Property Value

You can use the Property Value filter to identify tear-down opportunities for a buyer looking to build. For example, if you target an area where property values commonly exceed $1 million, you can filter by properties valued between $500k and $650k.

There are two locations in Remine where you can see valuation estimates: the Property Value filter on the Discover map, and the Valuation section on the Property Details page. The valuations you see are provided to us by First American, Zillow, and Eppraisal, which calculate property values using automated valuation models (AVMs). Click here to learn more about how Remine displays property values.

 

Home Equity

You can use the Home Equity filter to identify eligible sellers. The more equity an owner has, the more able that person is to make a move. If you combine Home Equity with Property Value, you can easily identify owners with, for example, 40% or more equity, then farm those owners with marketing campaigns.

There are two locations in Remine where you can see net equity: the Home Equity filter on the Discover map, and the header on the Property Details page. Since Remine sources data from public records, net equity is an estimate. Click here to learn how Remine calculates net equity.

 

Midwest Real Estate Data Renews Art Carter as Strategic Manager

Midwest Real Estate Data (MRED) announced that Art Carter has been unanimously elected to another one-year term as a Strategic Manager on its Board. Carter, CEO of the California Regional Multiple Listing Service (CRMLS), has served in this position since 2016. During this time, MRED has seen the addition of several new products and services for its customers, enhancements to the MRED Multiple Listing Service (MLS) mobile-friendly platform, and the development of a Broker Outreach department.

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MRED created the position of Strategic Manager to be filled by up to two individuals at the discretion of and election by MRED’s Board members. Strategic Managers are invited onto the Board because of their expertise and participate on an advisory basis. Their input is invited to enhance the ability of MRED’s leadership to make the best decisions and serve their real estate professionals in the most effective manner.

Carter brings a wealth of experience to the table. As CEO of CRMLS, Carter oversees the strategic direction of the largest MLS in the country at more than 93,500 real estate professionals and 34 associations across California. Carter has overseen three mergers with other MLSs since taking his role in 2005. He currently serves as Chair of the Real Estate Standards Organization (RESO). Carter was named one of Inman’s Most Influential Real Estate Leaders in 2016 and 2017. In 2016, 2017, and 2018 he was named one of the Top 20 Association/MLS Executives in the Swanepoel Power 200. Carter served as President of the Council of Multiple Listing Services (CMLS) in 2014, and in 2017 was honored with CMLS’s Peter Shuttleworth MLS Executive Award of Excellence. In 2012, he was inducted into the Dr. Almon R “Bud” Smith, RCE, AE Leadership Society in recognition of his dedicated service and commitment to advancing the REALTOR® organization and the Association Management profession.

“I’m thrilled at the opportunity to continue a partnership between two of the largest and most forward-thinking MLSs,” Carter said. “Now more than ever, it’s crucial for MLSs to work together to pioneer new ideas and address the needs of real estate brokerages and our industry as a whole.”

“Having Art on the board brings a unique perspective and trustworthy voice to all our strategic discussions,” said MRED President/CEO Rebecca Jensen. “We’re honored to have him continue working with us and we know his valuable insights will go a long way in helping us forge new paths and provide the very best for our customers.”