Midwest Real Estate Data is dedicated to working for the greater good of real estate brokers both individually and collectively.
The connectMLS Private Listing Network (PLN) is a key piece of that goal.
Launched in 2016, the PLN benefits brokers on a personal level as it provides a way to pre-market “coming soon” listings that might just be a coat of paint or the right photo away from being ready to share with the world. It’s also good for the industry and keeps brokers relevant by retaining inventory in the hands of brokers so they are the first to know about listings for sale.
If you haven’t used the PLN yet, this spring season is a great time to start! Make sure you’re searching from the 1,800 listings currently in the PLN.
Using the PLN gives your properties more time in front of 40,000 real estate professionals without accumulating market time as you get the listing ready.
More benefits and details of the PLN:
- No price is necessary; you can feel out the market using a price range
- Only a select few fields are required
- Listings in the PLN do NOT appear in Standard Listing Network (SLN) search results
- PLN listings are NOT sent to third-party portals nor are they part of IDX/VOW listing distribution
- PLN listings are NOT included in emails to clients through connectMLS
- You can attach broker-only comments on the PLN listing (date available for showing, etc)
Inputting a listing in the PLN also saves you time, as you can create an SLN listing draft directly from the PLN and work on it from there. Once the draft is ready, you can publish it into the SLN without having to create a new listing or cancel the PLN listing, it will automatically reflect that it’s been transitioned. However, listings aren’t moved out of the PLN until they’ve been activated in the SLN.
It’s also important to remember the PLN rules and regulations. Just like with the SLN, you must have a signed agreement for any properties placed in the PLN. Listings must be entered into the PLN or SLN within 48 hours of the listing agreement or within 24 hours of advertising to the general public, whichever comes first. This advertising includes for sale signs, public-facing websites, and print media.
The PLN offers many benefits, whether you’re a listing agent looking to generate buzz about new construction months away from completion or a buying agent always wanting to stay one step ahead of your clients, take advantage of this resource today!
For more information on the PLN, watch this video overview or contact MRED’s Help Desk at 630-955-2755 or help.desk@MREDLLC.com.