MRED Blog

REinventing MLS

Tag Archives: MRED

Get your share of the 1 million FREE leads delivered by the Broker Public Portal with Homesnap!

Homesnap

Midwest Real Estate Data (MRED) offers a way for you to get FREE leads from potential buyers and sellers. And you can use the same tool to invite all your clients and prospects to join you to search for properties with one click of a button.

Check out Homesnap! A group of brokers and MLSs from across the country formed an initiative called the Broker Public Portal (BPP) to deliver a way for you to get listing exposure, leads and referrals in your market. All these benefits are included as part of your MLS dues – it’s completely FREE to get exposure to a network of 850,000 agents and their clients across the country.

The progressive group of MLSs and brokers that created the Broker Public Portal with Homesnap saw the ever-increasing prices of advertising on the large listing portals and said it was time to provide agents and consumers with an alternative way to get listing exposure without spending thousands of dollars a month.

Broker Public Portal’s technology solution – Homesnap – has delivered 1 million FREE leads to agents and brokers just like you!

The Broker Public Portal with Homesnap is available to all MRED customers. All you have to do is register for Homesnap and download the free app in the App Store or Google Play.

To learn more about Homesnap.com, go to Homesnap Pro University.

Midwest Real Estate Data Renews Art Carter as Strategic Manager

Midwest Real Estate Data (MRED) announced that Art Carter has been unanimously elected to another one-year term as a Strategic Manager on its Board. Carter, CEO of the California Regional Multiple Listing Service (CRMLS), has served in this position since 2016. During this time, MRED has seen the addition of several new products and services for its customers, enhancements to the MRED Multiple Listing Service (MLS) mobile-friendly platform, and the development of a Broker Outreach department.

ArtCarter

MRED created the position of Strategic Manager to be filled by up to two individuals at the discretion of and election by MRED’s Board members. Strategic Managers are invited onto the Board because of their expertise and participate on an advisory basis. Their input is invited to enhance the ability of MRED’s leadership to make the best decisions and serve their real estate professionals in the most effective manner.

Carter brings a wealth of experience to the table. As CEO of CRMLS, Carter oversees the strategic direction of the largest MLS in the country at more than 93,500 real estate professionals and 34 associations across California. Carter has overseen three mergers with other MLSs since taking his role in 2005. He currently serves as Chair of the Real Estate Standards Organization (RESO). Carter was named one of Inman’s Most Influential Real Estate Leaders in 2016 and 2017. In 2016, 2017, and 2018 he was named one of the Top 20 Association/MLS Executives in the Swanepoel Power 200. Carter served as President of the Council of Multiple Listing Services (CMLS) in 2014, and in 2017 was honored with CMLS’s Peter Shuttleworth MLS Executive Award of Excellence. In 2012, he was inducted into the Dr. Almon R “Bud” Smith, RCE, AE Leadership Society in recognition of his dedicated service and commitment to advancing the REALTOR® organization and the Association Management profession.

“I’m thrilled at the opportunity to continue a partnership between two of the largest and most forward-thinking MLSs,” Carter said. “Now more than ever, it’s crucial for MLSs to work together to pioneer new ideas and address the needs of real estate brokerages and our industry as a whole.”

“Having Art on the board brings a unique perspective and trustworthy voice to all our strategic discussions,” said MRED President/CEO Rebecca Jensen. “We’re honored to have him continue working with us and we know his valuable insights will go a long way in helping us forge new paths and provide the very best for our customers.”

MRED users will prospect better, thanks to Remine

Remine Lifestyle

If you’re still taking the “spray and pray” approach to your lead generation efforts, stop. MRED now offers something way better.

Let’s face it: Mass marketing, shotgun marketing whatever title you give it, you can’t call it a reliable strategy. Even if you’re lucky enough to score a usable lead from a 3,000-postcard campaign or a day of door knocking, they still aren’t time- or cost-effective methods.

That’s why hyperlocal targeting has become the standard in real estate marketing. That’s why focusing your limited resources on pursuing better leads is the only way to survive in an increasingly competitive market.

That’s why it’s the perfect time for Remine.

MRED is thrilled to launch this predictive analytics tool, a product that sorts through billions of data points and uses that information to highlight consumers who are likely to buy and sell. That means you’ll be spending less time chasing leads and more time closing them. And now you have this unprecedented opportunity at your fingertips in connectMLS. MRED is providing its subscribers with access to Remine’s starter plan, with upgrades available if you want to take your prospecting to the next level with additional tracking, filters, and discounts on purchasing contact information.

Take a closer look…

Key features:

Ownership time: The majority of homeowners move every 7-12 years. Visualize this data on Remine’s interactive map to see where future housing inventory and buyers might be coming from.

Remine

Last sale price: See trends of how much homes have sold for in your target markets.

Sell score: Remine uses property data to predict the amount of time remaining before a listing is put on the market. This information is broken down in categories ranging from 0-6 months to more than 2 years.

Home equity: This filter is available in upgraded plans and allows you to see consumers who have enough equity in their home to put their property on the market. Use this filter to better target homes for door knocking, cold calling, and email campaigns.

Consumer contact information: Once Remine helps you identify consumers who will need your services, you have the option to purchase household contact information a la carte.

So are you ready to pursue real leads? Are you ready to find opportunities that can actually turn into revenue? Are you ready to Remine? You can start here in connectMLS and click on Remine in the tools section. Want some more tips before you get going? Take advantage of the training options below.

Training:

Get started with this introductory video

Register for live Remine webinars below. These one-hour sessions will give you a walkthrough of the property intelligence platform as you learn how to best utilize its many tools.

Wednesday June 6 – 11:00 AM, Click here to register

Thursday June 7 – 6:00 PM, Click here to register

Tuesday, June 12 – 2:00 PM, Click here to register

Thursday, June 14 – 1:00 PM, Click here to register

Click here and select “Remine” or “Remine Online” under “Course” to register for MRED training.
For any additional help, you can chat with Remine’s support team by clicking the blue and white button on the bottom right of the screen when using Remine. And you can always contact MRED’s help desk by calling 630-955-2755 or sending us an email.

Map with prices and one listing

Midwest Real Estate Data Announces Hiring of New CTO Chris Haran

Chris Haran
LISLE, Ill., Mar 14, 2018 – Midwest Real Estate Data is pleased to announce industry veteran Chris Haran will be joining MRED as its Chief Technology Officer (CTO).

Haran comes to MRED from real estate franchise Coldwell Banker, where he served as Vice President of Field Operations. In this executive role, Haran led the company’s strategic efforts as well as organic growth and marketing initiatives. Haran started out in entry level marketing at Coldwell Banker in 2006, working his way up to management positions before starting his Operations VP role in 2015.

This opportunity gave Haran firsthand experience with MRED, as he served on its Board of Managers from 2015-2017. During this time, Haran represented MRED on the Board’s Technology Focus Group. These experiences and more made Haran an ideal candidate to thrive in this vital role.

“Being a pioneer of technology is of the utmost importance to MLSs and I know that Chris is the perfect person to keep MRED at the forefront and push us ahead even farther.” said MRED President/CEO Rebecca Jensen. “Bringing in Chris is a huge milestone for MRED and our customers.”

Haran is a 2005 graduate of Illinois Wesleyan University. He also spent time as a mentor for the National Association of REALTORS® REach program as well as Moderne Ventures, advising startup companies on business plans.

At MRED, Haran will create and implement the strategic vision of technology, a prospect that excites the Illinois native.

“This opportunity is the perfect way to make the most of my passion for emerging technologies and connecting people, ideas, and resources,” Haran said. “MRED is doing big things and I can’t wait to be a part of that.”

About MRED

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to more than 40,000 brokers and appraisers and over 7,300 offices. MRED serves Chicago and the surrounding “collar” counties and provides property information encompassing northern Illinois, southern Wisconsin, and northwest Indiana. MRED delivers more than 20 products and services to its customers. MRED is the 2013 Inman News Most Innovative MLS/Real Estate Trade Association, and for nine consecutive years the MRED Help Desk has been identified as one of the best small business centers in North America by BenchmarkPortal. For more information please visit MREDLLC.com.

Contact:

Jeremy Sharp
Midwest Real Estate Data LLC
jeremy.sharp@mredllc.com
630-799-1402

Midwest Real Estate Data Support Center Named a Top Contact Center

top-contact-center-small-seal

LISLE, Ill. – March 7, 2018 – The award-winning Midwest Real Estate Data (MRED) Support Center added another distinction to its long list of achievements by being named one of the Top Contact Centers in North America for 2018. MRED received the honor for the ninth straight year from BenchmarkPortal in the organization’s small-sized center category.

BenchmarkPortal deemed MRED worthy of the award based on objective, metrics-driven performance data such as caller satisfaction, average hold time, and average talk time. MRED was also awarded in the individual category of Best Agent Retention.

“It’s extremely important to us that we have knowledgeable and friendly Support Analysts providing top-level customer service to our users,” said MRED Support Center Manager Katrina Ryefield. “This award is great recognition of our team’s daily efforts to be the very best.”

BenchmarkPortal has annually conducted statistical analyses of call center operations throughout the world since 1995. The company hosts the world’s largest call center metrics database in conjunction with the Center for Customer Driven Quality located at Purdue Research Park, Purdue University.

“Midwest Real Estate Data’s placement among the Top Contact Centers is a direct result of its leadership’s commitment to balancing cost-effective service solutions with best-in-class service performance,” said BenchmarkPortal CEO Bruce Belfiore. “MRED stood tall against its competitors according to the world’s largest database of contact center metrics. This is not easy to do and we congratulate them on their accomplishment.”

“I’m so proud of MRED’s Support Center and the outstanding level of customer service it provides,” said MRED President/CEO Rebecca Jensen. “MRED is committed to excellence in every facet of what we do and the BenchmarkPortal award is a testament to that.”

About MRED

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to more than 40,000 brokers and appraisers and over 7,300 offices. MRED serves Chicago and the surrounding “collar” counties and provides property information encompassing northern Illinois, southern Wisconsin, and northwest Indiana. MRED delivers more than 20 products and services to its customers. MRED is the 2013 Inman News Most Innovative MLS/Real Estate Trade Association, and for nine consecutive years the MRED Help Desk has been identified as one of the best small business centers in North America by BenchmarkPortal. For more information please visit MREDLLC.com.

About BenchmarkPortal

Founded in 1995, BenchmarkPortal is a global leader in the contact center industry, providing benchmarking, certification, training, consulting, research and industry reports. The BenchmarkPortal team of professionals has gained international recognition for its innovative approach to best practices for the contact center industry. BenchmarkPortal hosts the world’s largest database of contact center metrics, which is constantly being refreshed with new data. BenchmarkPortal’s mission is to provide contact center managers with the tools and information that will help them optimize their efficiency and effectiveness in their customer communications. For more information on BenchmarkPortal please call 1-800-214-8929 or visit www.BenchmarkPortal.com.

Gen X & Y and Homeownership

Check out this infographic showing what Gen X & Y believe to be indicators of success from KCM Blog.