Category Archives: Homesnap
Now more than ever, home buyers want to be part of their home search process. They use the Internet to explore what’s happening in their local market. They expect their agent to be just as tech-savvy as they are and to collaborate with them within real estate mobile apps like Homesnap.
As a listing agent, you need to immerse a potential buyer into a home while they are doing their own browsing online, before they even step in it. As a buyer’s agent, you need to provide your clients a homesearch experience that is not only informative but engaging. This is where Homesnap can help!
1. A Search Experience Like No Other
When prospective buyers search for a home, they look for a platform that gives them accurate information and an immerses themselves into the property so they can imagine themselves living there. One of the first things prospective buyers will do is scan through the media associated with a home – the more eye-catching a property is, the more interested they’ll become. Those initial visuals grab the attention of that buyer and make them want to read more or even schedule a property visit.
Traditionally, the most common way a prospective buyer experiences a home is through photos. While photos are helpful, they have become the norm and may not accurately highlight a home’s best features. Buyers now want to see 3D tours, street views, virtual tours, and more. The good news is more and more agents are now incorporating these new media tactics into their marketing strategy for their listings.
Homesnap recognized this demand for an engaging consumer homesearch experience. They are focused on offering agents solutions that help them optimally promote their listings, and drive more leads to the true listing agent.These factors led to Homesnap’s Redesigned Media Listing Center.
Moving forward, when a user views a listing in the Homesnap app, the first thing they will see is all media associated with that listing. Consumers and agents will be able to not only view MLS Photos, but also any 3D or virtual tours available for that listing, the street view of the surrounding area of the property, a map with streamlined access to walk the property lines or get directions to the listing, and any stories the listing agent created. If they like what they see, the user can then simply scroll down to get further information about the property and connect with the agent they are branded to in Homesnap, or the actual listing agent if they aren’t working with an agent yet to discuss further!
2. Show, Tell, and Sell with Homesnap Stories
Of all the different tactics an agent can market their listing with, video is becoming the most popular due to its effectiveness and ability to bring listings to life and immerse a prospective buyer into the home before stepping foot in it. According to NAR, 73% of homeowners say they are more likely to list with a real estate agent who uses video. Additionally, viewers of video retain 95% of the content, compared to 10% when reading that same content through text. While video is a known powerful marketing tool, only 9% of agents incorporate video into their listings because traditionally it can be expensive, time-consuming, and difficult to create. With Homesnap’s newest feature – Homesnap Stories – this is changing.
For the first time ever, listing agents can create their own video marketing content in a way that’s free, fun, and easy. Agents can use Homesnap to create short video clips of their listings that highlight important features or facts about a home that can’t across in a photo, while connecting with potential buyers in a more personalized way. Stories can be created with personalized video, customizable photos, and even engaging augmented reality.
Every home has a story to tell. With Homesnap Stories, agents can be that storyteller to drive more interest in a property and sell it more quickly Potential buyers are able to get a better sense of the property right from their phone and narrow down the properties they want to focus on. If that potential buyer is already connected to an agent in Homesnap, that relationship will be maintained- meaning that buyer would still contact their connected agent to discuss the property.
While the creation of Stories is only available to listing agents currently, in the future Homesnap has plans to allow all agents to make their own Stories to create deeper connections with their clients and showcase their personal brand.
We have some exciting news about saved searches and listing alerts for clients: We’ve integrated Homesnap into connectMLS to create an even better experience for you and your clients!
What this means:
- You can choose to “send results via Homesnap” when setting up saved searches and listing alerts using modern search
- Your saved searches and listing alert emails with this option selected can be branded with your headshot and contact information
- Clients will be directed to view the listings on Homesnap and they’ll be able to easily rate properties so you immediately know their interest level
- Clients can even send you a personal note with their rating, which you can see in connectMLS
All this adds up to an improved client experience with MLS search in partnership with Homesnap.
Here’s how it works:
- Set up a saved search for a client in connectMLS
- Click “Save Search” and choose Homesnap to send a saved search alert to your client (make sure “Automatic Search” is selected to view this option)
- Your client will get an agent-branded email from Homesnap with saved search results
- Clients can click on listings and will see them on Homesnap
- Clients can choose their interest level (Interested, Maybe, Not Really) on the property listing and leave a note for you
- You don’t have to do anything to enact this change, it’s automatically available to you
- This option is only available in modern search
- Only new searches can utilize this option: Previous searches will not be automatically converted
This is just the first integration of its kind in connectMLS on the way to full Homesnap integration; keep an eye out for more to come!
Haven’t downloaded Homesnap yet? What are you waiting for?
Midwest Real Estate Data (MRED) offers a way for you to get FREE leads from potential buyers and sellers. And you can use the same tool to invite all your clients and prospects to join you to search for properties with one click of a button.
Check out Homesnap! A group of brokers and MLSs from across the country formed an initiative called the Broker Public Portal (BPP) to deliver a way for you to get listing exposure, leads and referrals in your market. All these benefits are included as part of your MLS dues – it’s completely FREE to get exposure to a network of 850,000 agents and their clients across the country.
The progressive group of MLSs and brokers that created the Broker Public Portal with Homesnap saw the ever-increasing prices of advertising on the large listing portals and said it was time to provide agents and consumers with an alternative way to get listing exposure without spending thousands of dollars a month.
Broker Public Portal’s technology solution – Homesnap – has delivered 1 million FREE leads to agents and brokers just like you!
To learn more about Homesnap.com, go to Homesnap Pro University.
Click here to download Homesnap through the App Store or here to download through Google Play and search here on MRED’s training site for Homesnap courses to learn even more.
ROCKVILLE, MD, January 19, 2017 — Broker Public Portal, LLC and Homesnap, Inc. have executed final agreements to create the National Broker Portal, LLC, a joint venture that is equally owned by the two companies. The parties agreed that the best path to success would be served by forming a mutual partnership with Homesnap providing technology, brand and operational expertise to the new company, rather than composing a vendor agreement.
The National Association of REALTORS modified their model MLS policy to designate an MLS consumer facing website as a basic benefit of the MLS. In turn, more than 50 leading brokers and 50 leading MLSs developed the case for a national consumer site rather than 700 independent local MLS sites. “HAR.com and a number of other MLSs have been able to capture a reasonable share of voice in online consumer search,” said Rebecca Jensen, President and CEO of Midwest Real Estate Data (MRED). “But we believe that the best opportunity for success will be paved by MLSs who focus on a single, national strategy.”
MRED is one of several MLSs whose board of directors have already authorized participation in the portal, including a $1 per subscriber fee that will be paid to the National Broker Portal each month. Other MLSs committed to the portal include Northstar MLS (Minneapolis), Connecticut MLS, NORMLS (Cleveland), CRIS (Akron), Buffalo Niagara Association of Realtors and Rochester Genesee Region Real Estate Service. In anticipation of this initiative being formalized, MRED launched the BPP/Homesnap app in July of 2016. “Adoption has reached over 25% of MRED’s 40,000+ Realtor customers in just a few months,” added Jensen. In addition, now that the joint venture has been finalized, MLSs representing over 200,000 subscribers have requested the new National Broker Portal MLS Agreement to review and present to their boards.
“Homesnap is honored to have been selected as the technology partner to this inspired vision for the future of real estate search,” says Homesnap co-founder Steve Barnes. “As a company, we have always considered ourselves a business partner to the MLS and subscribed to the principles of the Fair Display Guidelines for MLS consumer sites.” Over 400,000 real estate agents have access to Homesnap Pro today, and the Homesnap app is used by over 4 million consumers. “This joint venture agreement formalizes our alignment with brokers and MLSs, making us equal partners in delivering a successful service to consumers,” said Barnes.
Under the terms of the joint venture agreement, each company will contribute three directors to the board of the National Broker Portal, LLC. The Broker Public Portal has appointed Alon Chaver of HomeServices of America, Craig McClelland of Better Homes and Gardens Real Estate/Metro Brokers, and Rebecca Jensen of MRED. Representing Homesnap will be co-founders Guy Wolcott and Steve Barnes, and COO Jason Mathias. The seventh director nominated to the Board will be David Charron of the newly formed Bright MLS, Inc.
“We have reached a great milestone,” said Merle Whitehead, Chairman of the Broker Public Portal. “Now it’s time for MLSs to show their support for the initiative by collaborating with other MLSs to create a national MLS consumer-facing website.”
About Broker Public Portal
Broker Public Portal, LLC is a collaborative venture between real estate brokerages and MLSs to create a national consumer home search experience defined by simplicity, integrity and common sense. The portal aims to provide consumers with direct access to the most comprehensive, timely, and complete property information while adhering to fair display guidelines. More information can be found at http://homesnap.com/bpp.
Homesnap is the highest-rated mobile real estate app, used by millions of consumers to explore homes and search listings. Homesnap Pro, the professional version of Homesnap, is the fastest-growing mobile app for agents – now available to every agent in over 45 MLSs with over 400,000 members. Both are powered by a specialized homes database that combines MLS data, property tax records, census data, geographic boundaries and more.
- Look for your email from Homesnap with your personalized link to download Homesnap Pro
- This link will take you to your app store to download the app
- After the app has downloaded, open the app and when promoted, click “I’m a Real Estate Agent”
- Next, click “Yes, I am a member of MRED”
- Search for your MLS account with your name
- Choose which way you would like to verify your account, email or text message
- Confirm your profile information and add a photo. NOTE: You MUST add a photo to your account
- Create a password for your account
- Click “Complete Profile”