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MRED Blog
REinventing MLS
The Data Is Clear: Double-Ended Deals Happen Less Often in MRED’s PLN Status
Posted by on October 1, 2026
MRED launched their PLN Status to address the requests of their brokerages who wanted a way to warm up interest in properties while they were preparing them for sale. The PLN status allows every MRED subscriber to gain early exposure to properties before they go fully active. Interestingly, the data shows that properties participating in this early, pre-listing status have fewer double ended transactions than active listings.
Double-ended transactions by agents have consistently been less common in the Private Listing Network status than in Active status:
2022: PLN Status 3.3% | Active Status 5.5%
2023: PLN Status 3.5% | Active Status 5.8%
2024: PLN Status 3.2% | Active Status 5.2%
2025: PLN Status 3.3% | Active Status 4.7%
2026 YTD (as of 8/31): PLN Status 2.9% | Active Status 3.4%
The data also shows that double ending represents an increasingly small percentage of transactions in either status.
Since 2022, double-ended transactions in the PLN status have declined approximately 12%, while those in Active status have declined approximately 38%.
The data does not support the assertion by some that PLN status encourages agents to capture both sides of a transaction.
At MRED, we believe the best way to address questions about how the marketplace operates is to start with the facts.
And in this case, the data is clear: the PLN is simply a way to give homeowners the time to prepare their listing or, in rare cases, sell their home without public display.
Broker Choice Over Mandates: Why MRED’s PLN Status Has No Required Timeframe
Posted by on September 24, 2026
MRED has understood for more than a decade what others are just beginning to recognize: the broker is solely responsible for facilitating a successful, lawful transaction. The MLS is responsible for curating an organized, cooperative, equitable marketplace that gives brokers the flexibility to lawfully serve their clients as they see fit.
That philosophy has guided MRED’s Private Listing Network (PLN) status since it was launched more than 10 years ago in direct response to broker requests. It is also why MRED does not mandate how long a listing can remain in PLN status before being marketed publicly. Every property, seller and circumstance is different. MRED believes the practitioner advising the seller is best positioned to determine the appropriate marketing path.
The results support that approach. Even without a mandated timeframe, listings typically remain in the PLN for just 9 to 20 days, similar to markets that impose specific time limits. The key difference in MRED’s approach? The broker drives the marketing approach and timing, not arbitrary MLS rules.
MRED doesn’t impose arbitrary behaviors on broker marketing practices. MRED creates the marketplace and empowers professionals to serve their clients the best way they know how. After a decade of listening, learning, and refining the PLN, MRED continues to demonstrate the advantage of broker-centric leadership: lead the marketplace without trying to dictate the flow of transactions.
MRED Wins: A Major Victory for Cooperation and the Consumer
Posted by on September 15, 2026
The court’s preliminary injunction ruling in favor of MRED marks an important victory not only for MRED, but also for MLSs, brokers, and the cooperative marketplace nationwide.
MRED stood its ground to protect a fundamental MLS principle: brokerages receiving other brokerages’ listing data may use it for their consumer sites, provided they follow the relevant licensing requirements and display all listings approved for distribution.
MRED did this by defending Objective Criteria, a principle established through the Department of Justice and recently reaffirmed by the National Association of REALTORS®. Brokers and consumers may filter listings by price, property type, location, bedrooms, amenities, and other objective characteristics. They cannot exclude a competitor’s listings simply because they disagree with the lawful way those properties were marketed.
What a brokerage cannot do is selectively remove legitimate listings using subjective criteria. What if a brokerage excluded only the listings of a competitor it was battling for market share? What if it refused to display listings without floor plans? How about a brokerage that eliminated listings it considered competitive with its own? These are subjective business decisions, not neutral search criteria, and they are prohibited by most, if not all, MLS data licensing agreements. That is why MLSs serve as referees of the cooperative marketplace. Someone must ensure competitors follow the same rules and prevent powerful companies from deciding what the rules are for everyone else.
MRED was willing to take that stand even when challenged by a large, publicly traded company. The ruling reinforces the ability of MLSs to consistently enforce their rules and data licensing agreements.
This is a victory for fairness, transparency and broker cooperation – principles MRED will continue defending every day.
Agents use private listings to help their sellers, not themselves.
Posted by on September 10, 2026
One of the most frequent questions and concerns around private listings MRED gets is that agents used them to ‘double-end’ the deal. Meaning, the agent wanted to represent both the seller and the buyer to get both sides of the commission. The stats tell a different story.
Since MRED started tracking in 2022, the amount of double ended listings in a private status is actually less than what happens in active statuses.
Here are the recent percentages of double-ended agent listings in MRED’s marketplace:
2022:
- Private: 3.3%
- Standard: 5.5%
2023:
- Private: 3.5%
- Standard: 5.8%
2024
- Private: 3.2%
- Standard: 5.2%
2025
- Private: 3.3%
- Standard: 4.7%
2026 year to date
- Private: 2.9%
- Standard: 3.4%
As an MLS, MRED wants to go to the data whenever we can to help tell the RIGHT story.
You don’t get a second chance to make a first impression.
Posted by on September 8, 2026
When a listing goes Active in the MLS, what happens? Thousands of emails, push notifications, and other alerts go live to consumers ready to buy.
In between the signing of the listing agreement and making it live for the public, did you have time to stage the property? Make any repairs? Get the professional photography and other marketing done?
Using a private listing status lets you take the listing, put it in the MLS for all of the other brokers, and do what’s right by your seller to make that best first impression.
Getting YOUR data is a right. Getting everyone else’s data is a privilege.
Posted by on September 3, 2026
Your brokerage’s data is always available free and without restriction through MLS Grid. Access to everyone else’s listings is a privilege granted through data licensing agreements.
Every participant who signs those agreements commits to displaying ALL listings included in the feed in compliance with its terms, not discriminating against listings based on brokerage, marketing approach, or other subjective criteria. This shared commitment protects a fair, orderly, cooperative online marketplace and every participant must defend the listing transparency provided to consumers.
