MRED Blog

REinventing MLS

Bring Properties to Life with Homesnap!

Facebook-1200-x-628-pixels

Now more than ever, home buyers want to be part of their home search process. They use the Internet to explore what’s happening in their local market. They expect their agent to be just as tech-savvy as they are and to collaborate with them within real estate mobile apps like Homesnap.

As a listing agent, you need to immerse a potential buyer into a home while they are doing their own browsing online, before they even step in it. As a buyer’s agent, you need to provide your clients a homesearch experience that is not only informative but engaging. This is where Homesnap can help!

1. A Search Experience Like No Other

When prospective buyers search for a home, they look for a platform that gives them accurate information and an immerses themselves into the property so they can imagine themselves living there. One of the first things prospective buyers will do is scan through the media associated with a home – the more eye-catching a property is, the more interested they’ll become. Those initial visuals grab the attention of that buyer and make them want to read more or even schedule a property visit.

Traditionally, the most common way a prospective buyer experiences a home is through photos. While photos are helpful, they have become the norm and may not accurately highlight a home’s best features. Buyers now want to see 3D tours, street views, virtual tours, and more. The good news is more and more agents are now incorporating these new media tactics into their marketing strategy for their listings.

Homesnap recognized this demand for an engaging consumer homesearch experience. They are focused on offering agents solutions that help them optimally promote their listings, and drive more leads to the true listing agent.These factors led to Homesnap’s Redesigned Media Listing Center.

Moving forward, when a user views a listing in the Homesnap app, the first thing they will see is all media associated with that listing. Consumers and agents will be able to not only view MLS Photos, but also any 3D or virtual tours available for that listing, the street view of the surrounding area of the property, a map with streamlined access to walk the property lines or get directions to the listing, and any stories the listing agent created. If they like what they see, the user can then simply scroll down to get further information about the property and connect with the agent they are branded to in Homesnap, or the actual listing agent if they aren’t working with an agent yet to discuss further!

Listing Media

2. Show, Tell, and Sell with Homesnap Stories

Of all the different tactics an agent can market their listing with, video is becoming the most popular due to its effectiveness and ability to bring listings to life and immerse a prospective buyer into the home before stepping foot in it. According to NAR, 73% of homeowners say they are more likely to list with a real estate agent who uses video. Additionally, viewers of video retain 95% of the content, compared to 10% when reading that same content through text. While video is a known powerful marketing tool, only 9% of agents incorporate video into their listings because traditionally it can be expensive, time-consuming, and difficult to create. With Homesnap’s newest feature – Homesnap Stories – this is changing.

For the first time ever, listing agents can create their own video marketing content in a way that’s free, fun, and easy. Agents can use Homesnap to create short video clips of their listings that highlight important features or facts about a home that can’t across in a photo, while connecting with potential buyers in a more personalized way. Stories can be created with personalized video, customizable photos, and even engaging augmented reality.

Every home has a story to tell. With Homesnap Stories, agents can be that storyteller to drive more interest in a property and sell it more quickly Potential buyers are able to get a better sense of the property right from their phone and narrow down the properties they want to focus on. If that potential buyer is already connected to an agent in Homesnap, that relationship will be maintained- meaning that buyer would still contact their connected agent to discuss the property.

While the creation of Stories is only available to listing agents currently, in the future Homesnap has plans to allow all agents to make their own Stories to create deeper connections with their clients and showcase their personal brand.

Click Here To Check Out The Homesnap Stories Resource Page

MRED Help Desk Ranked #1 in National Contest

Help Desk

Some of MRED’s award-winning Help Desk staff members: Brenda, Katrina, Ashley, Kaylee, and Ed.

 

Our Help Desk is the best in its class.

BenchmarkPortal, a global leader in the customer support industry, rated MRED’s Help Desk as the top small-sized contact center in the country. The ranking is based on metrics-driven performance data like caller satisfaction, average hold time, and average talk time. This first-place honor marked the 10th straight year the MRED Help Desk was named a top contact center.

MRED’s Help Desk achievements in the 2019 rankings included:

  • Customer satisfaction ranking nearly 20 percent higher than the industry average
  • Registering a nearly perfect score for tickets being closed on the first call
  • Being twice as fast as the industry average at answering calls
  • 80 percent less hold time on calls than the industry average
  • Responding to emails 10 times faster than the industry average

Our friendly and knowledgeable Help Desk team is focused on providing top-notch service in a timely manner and doing it all with a smile. Customer support is vitally important to our association partners and their members, so MRED is intentional about making the experience as easy and helpful as possible.

MRED Award

We’re helping improve real-time data accuracy. Here’s what that means for you:

MRED_LOGO

We get it. Data accuracy is one of the top priorities for your multiple listing service. That’s why we’re adjusting the listing status change time frame so everyone gets better, more timely data.

MRED had received feedback concerning the previous 72-hour listing status change time frame being too long.

Effective Friday, March 1st, 2019, listing status changes must be completed within 48 hours of the date of the last required signature (including weekends and holidays) on the following statuses:

 

  • New (NEW)*
  • Contingent (CTG)
  • Active-Temporarily No Showings (TEMP)
  • Auction (AUCT)
  • Pending (PEND)
  • Price Change (PCHG)
  • Closed (CLSD)
  • Rented (RNTD)
  • Canceled (CANC)
  • Expired (EXP)

 

MRED’s Board of Managers approved this change as a way to combat outdated information. Moving to this 48-hour time frame provides real estate professionals and their clients with more timely data.

Numerous connectMLS system enhancements (like the mobile-friendly Modern View) and general technological advancements allow brokers to easily access and update listings on the go. You can also email the Help Desk a completed status change form if you are unable to make a listing status change. That form is available under “Forms –> MRED Listing Forms, etc” in connectMLS.

These options make it convenient and beneficial to abide by a shortened listing status change time frame. MRED polled Designated Realtors and the overwhelmingly majority said they would be able to observe this change.

Please be advised, failure to comply with this rule will continue to result in an automatic $250 fine. Keep in mind, listings must be entered into the Standard Listing Network or Private Listing Network within 48 hours of the listing agreement or within 24 hours of advertising to the general public, whichever comes first. This advertising includes for sale signs, public-facing websites, and print media. The rule regarding failure to report new while publicly advertising is unchanged and carries an automatic $1,000 fine.

Thank you for being a part of MRED. We’re excited to bring more timely data to real estate professionals and consumers.

Still have questions? Check out these FAQs.

We’re happy to help! Just contact MRED’s Rules and Regulations Department at 630-955-0011 or policychange@mredllc.com.

*Listings must be entered into the Standard Listing Network or Private Listing Network within 48 hours of the listing agreement (after the date of the last required signature) or within 24 hours of advertising to the general public, whichever comes first. This advertising includes for sale signs, public-facing websites, and print media.

Who should I call: MRED or my association?

association or mred

MRED provides a top-notch multiple listing service experience for members of our association partners. Our mission is to equip real estate professionals with a comprehensive database and game-changing technology, along with helpful training and support. The REALTOR® associations that get their MLS services from MRED provide a diverse array of vitally important and useful services, including connections and professional development.

Together, MRED and your association aim to provide you with individually unique services that add up to everything you need to succeed.

Here’s a helpful breakdown of who to contact if you have questions about the below items. Click here for an expanded list.

Contact your association…

  • With questions about billing and fees, including if you need to make a payment.
  • To modify your primary email or contact information.
  • If you have questions about real estate contracts. (The new Multi-Board Residential Real Estate Contract 7.0 is available in connectMLS under Forms -> State and Association Forms)
  • For information on continuing education courses.
  • If your connectMLS account is inactive or has been deactivated.

Contact MRED…

  • With any questions about MRED products or services.
  • For assistance changing your connectMLS password.
  • To schedule free training sessions that help you take advantage of MRED’s available products and services. (These are separate from continuing education courses)
  • If you need assistance adding or modifying a listing.
  • To update connectMLS user permissions.

Not sure what association you’re a member of? There’s a list of our association partners at the bottom of this page. You can also email the MRED Help Desk to find out.

Meet MRED’s newest Board members

L-R - Gilbert, Hernandez, Naso, Hartwig, Corral

We’re excited to announce five new members on our Board of Managers. Chad Gilbert, Ruth “Drussy” Hernandez, David Naso, and Royal Hartwig were each individually selected for Board seats through election by their peers. The existing Board also added Luigui Corral by unanimous vote to fill a vacated seat during its most recent meeting.

The election took place as part of our unique initiative that allows brokerages to own their MLS. MRED brokerages that become a Preferred Unit Owner have the opportunity to run for and elect 13 of the 15 voting seats on the MRED Board of Managers, attend and vote at PUO meetings, and co-create MRED’s annual Strategic Plan.

MRED PUOs are broken down into three categories based on brokerages’ number of transactions in a year. Category 1 consists of the top 10 brokerages in MRED’s coverage area based on that transaction data, with Category 2 being brokerages ranked 11-160, and Category 3 covering the remaining firms. This allows every MRED firm to be represented on the Board, no matter its size or location.

Gilbert was elected as a Category 1 representative, Hernandez and Naso are from Category 2, and Hartwig will represent Category 3.

We’d also like to thank the outgoing members of the Board: Jeff Gregory, John Murray, Tom Poulos, and Molly Ryan for their years of dedicated service.

The following new Board Members will take their seats at the start of 2019:

Chad Gilbert – Co-Owner of REMAX Suburban and Precision Title Company

Chad has successfully led RE/MAX Suburban for more than 3 years after a successful sales leadership career in the public and private sector for over 15 years. RE/MAX Suburban is the largest RE/MAX company in Illinois and one of the largest in the United States. His focus continues to be on the strategic growth of the company and support for the Realtors. He received the prestigious Broker Owner of the Year award in 2017 from RE/MAX, LLC. In 2017, Chad purchased Precision Title Company to continue to expand its service offerings.

Ruth “Drussy” Hernandez – Managing Broker, Compass

Hernandez has been a participating representative at MRED as a Preferred Unit Owner since 2010 and a past member of the Board of Managers. She is also a current Board of Director member of the Chicago Association of Realtors as well as a participant in other committees within the association. Hernandez has more than 30 combined years of real estate experience.

David Naso – Managing Broker, Keller Williams Lincoln Park

Naso has served the membership of the Chicago Association of Realtors in various roles during the last 6 years, having served on Professional Standards and Forms and Contracts committees, and has been a Director for the Association since 2015. He manages an office of 190 agents, overseeing compliance of MLS data and acting as the liaison for his agents’ MRED matters. Naso has been selling real estate for nearly a decade.

Royal Hartwig – Managing Broker / Owner, The Royal Family Real Estate

Royal has 14 years of real estate experience, starting his career with Coldwell Banker, where he was named rookie of the year and soon became his office’s top agent. In 2015, Royal opened up his own real estate brokerage called The Royal Family Real Estate. Royal and many agents in his office rank in the top 1% of Realtors in terms of number of home sales per year. He is also a member of The Schaumburg / Hoffman Estates Rotary Club and serves on the club’s Foundation Board.

Luigui Corral – Managing Broker Owner, RE/MAX American Dream

Corral is a real estate industry veteran, serving as a Broker Owner at RE/MAX, Wheeling for nearly 12 years. Currently, Corral is the Managing Broker Owner at RE/MAX American Dream in Round Lake Beach. He’s been named as one of the top 250 Latino Agents in the United States for 6 consecutive years and was President of the Chicago Chapter of the National Association of Hispanic Real Estate Professionals® (NAHREP) for 2 years.

Livingston County Board of Realtors® joins MRED

LCBR_Logo

Please join all of MRED in welcoming the Livingston County Board of Realtors® (LCBR) as our newest association partner. Growing our marketplace aligns with our pursuit of continually improving MLS data, offering brokers the very best in functionality and service.

As the fifteenth Realtor association to join MRED, we are thrilled to help LCBR benefit from our extensive line of products and services. Our best-in-class multiple listing service connectMLS currently offers more than 85,000 active listings.

We’re excited to begin LCBR’s transition process to connectMLS. This conversion will not cause any disruption to the services MRED currently provides.

LCBR President Jill Thompson, Association Executive Gina Manker, and their fantastic team will continue to operate in central Illinois’ Livingston County, the fourth-largest county in the state and the twenty-second county in MRED’s service area. LCBR covers the county’s nearly 40,000 residents in 15,000 households across 16,000 housing units.

Thank you for being a part of the growing MRED family!

We’re always ready to help answer any questions you have. You can contact MRED’s Help Desk at 630-955-2755 or send us an email.