MRED Blog

REinventing MLS

Send connectMLS search results to your clients through Homesnap!

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We have some exciting news about saved searches and listing alerts for clients: We’ve integrated Homesnap into connectMLS to create an even better experience for you and your clients!

What this means:

  • You can choose to “send results via Homesnap” when setting up saved searches and listing alerts using modern search
  • Your saved searches and listing alert emails with this option selected can be branded with your headshot and contact information
  • Clients will be directed to view the listings on Homesnap and they’ll be able to easily rate properties so you immediately know their interest level
  • Clients can even send you a personal note with their rating, which you can see in connectMLS

All this adds up to an improved client experience with MLS search in partnership with Homesnap.

 

Here’s how it works:

  1. Set up a saved search for a client in connectMLS

search screen

  1. Click “Save Search” and choose Homesnap to send a saved search alert to your client (make sure “Automatic Search” is selected to view this option)

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  1. Your client will get an agent-branded email from Homesnap with saved search results

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  1. Clients can click on listings and will see them on Homesnap

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  1. Clients can choose their interest level (Interested, Maybe, Not Really) on the property listing and leave a note for you

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Additional notes:

  • You don’t have to do anything to enact this change, it’s automatically available to you
  • This option is only available in modern search
  • Only new searches can utilize this option: Previous searches will not be automatically converted

 

This is just the first integration of its kind in connectMLS on the way to full Homesnap integration; keep an eye out for more to come!

Haven’t downloaded Homesnap yet? What are you waiting for?

Get it in the App Store

Download with Google Play

Do you use exempt forms? You’ll want to read this…

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MRED provides a Listing Exemption form as a way to document properties that are being withheld from the multiple listing service at the specific request of sellers. The only time an exemption form should be used is if you have a listing that you are not publicly marketing.

Exemption forms do not allow for listings outside the MLS to be publicly marketed.

Examples of publicly marketing a listing:

  • For sale signs
  • Coming soon signs
  • Public-facing websites
  • Print media

So where can you input listings that your seller doesn’t want in the Standard Listing Network (SLN)? The Private Listing Network (PLN) provides an option that meets all the requirements.

PLN listings can be openly advertised and do not appear in traditional SLN search results. Additionally:

  • PLN listings are not sent to third-party portals or distributed through IDX or VOW.
  • PLN listings are not included in emails to clients through connectMLS.

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Any listing that’s being publicly marketed must be in the SLN or PLN within 24 hours of the marketing going public to avoid a $1,000 fine. This works to ensure that all agents have access to information about any listing a client might happen to come across and inquire about.

You can view the entire listing exemption policy in connectMLS here

Read up on more information about the PLN here

Compare and contrast the PLN, SLN, and exempt listings here

Still have questions? The best bet is always to check with our Rules and Regulations Department. You can reach them by email here or by calling 630-955-2755.

MRED welcomes new realtor association, expands service area

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MRED is thrilled to welcome the Bloomington-Normal Association of Realtors® (BNAR) as our newest Association partner. The addition of BNAR is part of MRED’s pursuit of improving offerings and expanding reach to provide brokers with the very best in functionality and service.

Bloomington-Normal becomes the fourteenth realtor association to join MRED and benefit from our game-changing line of products and services. That includes the best-in-class multiple listing service connectMLS containing more than 85,000 active listings.

BNAR’s transition process to connectMLS is already underway and going smoothly. There will be no disruptions to the services MRED provides to current associations and their members.

Bloomington-Normal supplies resources to real estate professionals in central Illinois’ McLean County, the largest county in the state by land area. Founded in 1921, BNAR covers the county’s 170,000 residents in 65,000 households across 70,000 housing units. Bloomington-Normal President John Armstrong, Association Executive Diane Cote, and their wonderful team will continue to serve their members well as an MRED Association partner.

Join us in welcoming the Bloomington-Normal Association of Realtors® to the MRED family!

We’re always ready to help answer any questions you have. You can contact MRED’s Help Desk at 630-955-2755 or send us an email.

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Get your share of the 1 million FREE leads delivered by the Broker Public Portal with Homesnap!

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Midwest Real Estate Data (MRED) offers a way for you to get FREE leads from potential buyers and sellers. And you can use the same tool to invite all your clients and prospects to join you to search for properties with one click of a button.

Check out Homesnap! A group of brokers and MLSs from across the country formed an initiative called the Broker Public Portal (BPP) to deliver a way for you to get listing exposure, leads and referrals in your market. All these benefits are included as part of your MLS dues – it’s completely FREE to get exposure to a network of 850,000 agents and their clients across the country.

The progressive group of MLSs and brokers that created the Broker Public Portal with Homesnap saw the ever-increasing prices of advertising on the large listing portals and said it was time to provide agents and consumers with an alternative way to get listing exposure without spending thousands of dollars a month.

Broker Public Portal’s technology solution – Homesnap – has delivered 1 million FREE leads to agents and brokers just like you!

The Broker Public Portal with Homesnap is available to all MRED customers. All you have to do is register for Homesnap and download the free app in the App Store or Google Play.

To learn more about Homesnap.com, go to Homesnap Pro University.

Remine features you should be using

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It’s been a couple months since MRED launched Remine and gave you the opportunity to prospect better (If you haven’t already activated your account, you can do that for FREE here), but you might not be familiar with all Remine’s INCREDIBLE features.

Here are some tools in Remine you might not have known about… and how to take advantage of them:

 

Ownership Time

On average, people move every 7 to 12 years. You can identify potential sellers or buyers by filtering for people who have owned for at least 7 years.

There are two locations in Remine where you can see ownership time: the Ownership Time filter on the Discover map, and the header on the Property Details page. Remine calculates ownership time (in years) by counting forward from the last filed deed.

After you track a property, you’ll get a notification on the Engage page each time a deed change occurs. Remine wants to provide you with the most valuable information about the properties you track, so if you disagree with an ownership time calculation, you can view all filed deeds since 1996 in the Property History section of the Property Details page. You can use this information as context for your own calculation model.

 

Upload Contacts

You can upload your sphere of influence (SOI) to Remine to track. After you’ve uploaded contact information for everyone in your SOI, you can assign labels to identify and sort people in whatever way is most helpful to you.

After you upload and track your SOI, you’ll receive real-time notifications when any information changes for anyone in your SOI. When you’re up-to-date on any important changes in your clients’ lives, you can clearly identify where to spend your time and effort, and you’ll have the latest contact information at your fingertips. When you upload your contacts, you’ll be able to nurture your leads more efficiently and with the correct messaging. The uploading process can take 48 hours to a week to complete.

 

Paid Features (Available with Plus, Success, and Pro):

 

Absentee

You can use the Absentee filter to identify people who may be tired of renting their property and are looking to sell, or tenants who are renting and may be ready to buy.

Absentee ownership labels properties that aren’t occupied by the owner. There are two locations in Remine where you can see absentee ownership: the Absentee filter on the Discover map, and the header on the Property Details page. Remine identifies a property as absentee-owned when the property address doesn’t match the mailing address for the owner.

Remine breaks down the Absentee filter into four types of owners:

  • Corporate (absentee)
  • Owner Occupant
  • Absentee, In State
  • Absentee, Out of State

 

Property Value

You can use the Property Value filter to identify tear-down opportunities for a buyer looking to build. For example, if you target an area where property values commonly exceed $1 million, you can filter by properties valued between $500k and $650k.

There are two locations in Remine where you can see valuation estimates: the Property Value filter on the Discover map, and the Valuation section on the Property Details page. The valuations you see are provided to us by First American, Zillow, and Eppraisal, which calculate property values using automated valuation models (AVMs). Click here to learn more about how Remine displays property values.

 

Home Equity

You can use the Home Equity filter to identify eligible sellers. The more equity an owner has, the more able that person is to make a move. If you combine Home Equity with Property Value, you can easily identify owners with, for example, 40% or more equity, then farm those owners with marketing campaigns.

There are two locations in Remine where you can see net equity: the Home Equity filter on the Discover map, and the header on the Property Details page. Since Remine sources data from public records, net equity is an estimate. Click here to learn how Remine calculates net equity.

 

Remine adds mailing label printing feature

Printing Mailing Labels

(If you haven’t already registered your Remine account, you can do that for FREE here)

The ability to print mailing labels was by far the most requested feature to add to MRED’s newest prospecting tool.

And now it’s live in Remine.

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You can print as many mailing labels as you want with the click of a button from theTrack page of your Remine account. This is where you can filter your properties by labels and then select the checkboxes next to the properties you want to create mailing labels for (you can also click “Select All”).

At this point the “Print Mailing Labels” icon will appear. Once you click this you can customize the details of your labels:

Recipient Name

Property Owner(s): The label will show the name(s) of the property owner(s).

“Current Resident”: The label will show CURRENT RESIDENT instead of a name.

Address

Property Address: The label will show the address of the selected property.

Mailing Address: The label will show the mailing address of the selected property’s owner (often useful for absentee owners).

Label Type

Avery 5160: 2 5/8” x 1”

Avery 5161: 4” x 1”

Avery 5162: 4” x 1.33”

Then click “Print”, review your printing options, and print the labels!

Have any questions on this or any other Remine features? Click here and select “Remine” or “Remine Online” under “Course” to register for MRED training.

For any additional help, you can chat with Remine’s support team by clicking the blue and white button on the bottom right of the Remine screen. And you can always contact MRED’s help desk by calling 630-955-2755 or sending us an email.