MRED Blog

REinventing MLS

Wait… what’s the MRED PLN again?

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Midwest Real Estate Data is dedicated to working for the greater good of real estate brokers both individually and collectively.

The connectMLS Private Listing Network (PLN) is a key piece of that goal.

Launched in 2016, the PLN benefits brokers on a personal level as it provides a way to pre-market “coming soon” listings that might just be a coat of paint or the right photo away from being ready to share with the world. It’s also good for the industry and keeps brokers relevant by retaining inventory in the hands of brokers so they are the first to know about listings for sale.

If you haven’t used the PLN yet, this spring season is a great time to start! Make sure you’re searching from the 1,800 listings currently in the PLN.

Using the PLN gives your properties more time in front of 40,000 real estate professionals without accumulating market time as you get the listing ready.

More benefits and details of the PLN:

  • No price is necessary; you can feel out the market using a price range
  • Only a select few fields are required
  • Listings in the PLN do NOT appear in Standard Listing Network (SLN) search results
  • PLN listings are NOT sent to third-party portals nor are they part of IDX/VOW listing distribution
  • PLN listings are NOT included in emails to clients through connectMLS
  • You can attach broker-only comments on the PLN listing (date available for showing, etc)

Inputting a listing in the PLN also saves you time, as you can create an SLN listing draft directly from the PLN and work on it from there. Once the draft is ready, you can publish it into the SLN without having to create a new listing or cancel the PLN listing, it will automatically reflect that it’s been transitioned. However, listings aren’t moved out of the PLN until they’ve been activated in the SLN.

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It’s also important to remember the PLN rules and regulations. Just like with the SLN, you must have a signed agreement for any properties placed in the PLN. Listings must be entered into the PLN or SLN within 72 hours of the listing agreement or within 24 hours of advertising to the general public, whichever comes first. This advertising includes for sale signs, public-facing websites, and print media.

The PLN offers many benefits, whether you’re a listing agent looking to generate buzz about new construction months away from completion or a buying agent always wanting to stay one step ahead of your clients, take advantage of this resource today!

For more information on the PLN, watch this video overview or contact MRED’s Help Desk at 630-955-2755 or help.desk@MREDLLC.com.

 

When You Display Affordability on Your MLS Listings, Great Things Happen…

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More than 11,000 MRED Agents are gearing up for Spring market with RatePlug

RatePlug lets you share home payment affordability factors directly to your clients within listings. This can get your buyers to start asking questions about their financing earlier to help avoid issues such as failed closings.

  • •Displays only your trusted lending sources
  • •Displays calculations based specifically on the listing being viewed
  • •Delivers interactive, real-time mortgage programs, payments, and qualifying information to the agent’s clients
  • •Identifies special financing options available (FHA, VA, USDA, etc.)
  • •Includes Property Flyer Program for your listings.

Click here to learn more or sign up for this tool that is included for FREE as part of your core MLS Subscription!

Midwest Real Estate Data Announces Hiring of New CTO Chris Haran

Chris Haran
LISLE, Ill., Mar 14, 2018 – Midwest Real Estate Data is pleased to announce industry veteran Chris Haran will be joining MRED as its Chief Technology Officer (CTO).

Haran comes to MRED from real estate franchise Coldwell Banker, where he served as Vice President of Field Operations. In this executive role, Haran led the company’s strategic efforts as well as organic growth and marketing initiatives. Haran started out in entry level marketing at Coldwell Banker in 2006, working his way up to management positions before starting his Operations VP role in 2015.

This opportunity gave Haran firsthand experience with MRED, as he served on its Board of Managers from 2015-2017. During this time, Haran represented MRED on the Board’s Technology Focus Group. These experiences and more made Haran an ideal candidate to thrive in this vital role.

“Being a pioneer of technology is of the utmost importance to MLSs and I know that Chris is the perfect person to keep MRED at the forefront and push us ahead even farther.” said MRED President/CEO Rebecca Jensen. “Bringing in Chris is a huge milestone for MRED and our customers.”

Haran is a 2005 graduate of Illinois Wesleyan University. He also spent time as a mentor for the National Association of REALTORS® REach program as well as Moderne Ventures, advising startup companies on business plans.

At MRED, Haran will create and implement the strategic vision of technology, a prospect that excites the Illinois native.

“This opportunity is the perfect way to make the most of my passion for emerging technologies and connecting people, ideas, and resources,” Haran said. “MRED is doing big things and I can’t wait to be a part of that.”

About MRED

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to more than 40,000 brokers and appraisers and over 7,300 offices. MRED serves Chicago and the surrounding “collar” counties and provides property information encompassing northern Illinois, southern Wisconsin, and northwest Indiana. MRED delivers more than 20 products and services to its customers. MRED is the 2013 Inman News Most Innovative MLS/Real Estate Trade Association, and for nine consecutive years the MRED Help Desk has been identified as one of the best small business centers in North America by BenchmarkPortal. For more information please visit MREDLLC.com.

Contact:

Jeremy Sharp
Midwest Real Estate Data LLC
jeremy.sharp@mredllc.com
630-799-1402

Midwest Real Estate Data Support Center Named a Top Contact Center

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LISLE, Ill. – March 7, 2018 – The award-winning Midwest Real Estate Data (MRED) Support Center added another distinction to its long list of achievements by being named one of the Top Contact Centers in North America for 2018. MRED received the honor for the ninth straight year from BenchmarkPortal in the organization’s small-sized center category.

BenchmarkPortal deemed MRED worthy of the award based on objective, metrics-driven performance data such as caller satisfaction, average hold time, and average talk time. MRED was also awarded in the individual category of Best Agent Retention.

“It’s extremely important to us that we have knowledgeable and friendly Support Analysts providing top-level customer service to our users,” said MRED Support Center Manager Katrina Ryefield. “This award is great recognition of our team’s daily efforts to be the very best.”

BenchmarkPortal has annually conducted statistical analyses of call center operations throughout the world since 1995. The company hosts the world’s largest call center metrics database in conjunction with the Center for Customer Driven Quality located at Purdue Research Park, Purdue University.

“Midwest Real Estate Data’s placement among the Top Contact Centers is a direct result of its leadership’s commitment to balancing cost-effective service solutions with best-in-class service performance,” said BenchmarkPortal CEO Bruce Belfiore. “MRED stood tall against its competitors according to the world’s largest database of contact center metrics. This is not easy to do and we congratulate them on their accomplishment.”

“I’m so proud of MRED’s Support Center and the outstanding level of customer service it provides,” said MRED President/CEO Rebecca Jensen. “MRED is committed to excellence in every facet of what we do and the BenchmarkPortal award is a testament to that.”

About MRED

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to more than 40,000 brokers and appraisers and over 7,300 offices. MRED serves Chicago and the surrounding “collar” counties and provides property information encompassing northern Illinois, southern Wisconsin, and northwest Indiana. MRED delivers more than 20 products and services to its customers. MRED is the 2013 Inman News Most Innovative MLS/Real Estate Trade Association, and for nine consecutive years the MRED Help Desk has been identified as one of the best small business centers in North America by BenchmarkPortal. For more information please visit MREDLLC.com.

About BenchmarkPortal

Founded in 1995, BenchmarkPortal is a global leader in the contact center industry, providing benchmarking, certification, training, consulting, research and industry reports. The BenchmarkPortal team of professionals has gained international recognition for its innovative approach to best practices for the contact center industry. BenchmarkPortal hosts the world’s largest database of contact center metrics, which is constantly being refreshed with new data. BenchmarkPortal’s mission is to provide contact center managers with the tools and information that will help them optimize their efficiency and effectiveness in their customer communications. For more information on BenchmarkPortal please call 1-800-214-8929 or visit www.BenchmarkPortal.com.

September Housing Report for Illinois Realtors@

Every market is unique, yet the national sentiment has given rise to the notion that housing markets are stalling. Although desirous buyers are out on an increasing number of showings, there remains a limited number of desirable listings. And although mortgage rates have remained enticingly low, home prices have reached unaffordable levels for many new entrants into the housing pool at exactly the same time that established owners are proving to be less interested in moving.
New Listings in Chicagoland were up 3.8 percent for detached homes and 7.8 percent for attached properties. Listings Under Contract increased 8.0 percent for detached homes and 7.1 percent for attached properties.
The Median Sales Price was up 5.5 percent to $232,000 for detached homes and 4.4 percent to $190,000 for attached properties. Months Supply of Inventory decreased 14.8 percent for detached units and 11.8 percent for attached units.
Last year at this time, the national story line was about how high demand was propping up sales and prices despite low inventory and months of supply. That has actually continued to be a familiar refrain for many months in 2017 and now for the past couple of years. But with the likes of Hurricanes Harvey and Irma, different employment outlooks, disparate incomes, varying new construction expectations and potential housing policy shifts, regional differences are becoming more prevalent and pronounced.

MRED real estate professionals can log into MREDLLC.com and click on the Statistics tab to get the latest Lender Mediated and Monthly Market Indicators Reports.  You can click on the Local Market Updates choice under the Statistics tab and use our Interactive Market Analytics map for the latest local market metrics.

Any questions? Please contact MRED’s Held Desk at 630-955-2755 or help.desk@MREDLLC.com.

August Housing Report from Illinois REALTORS@

August tends to mark the waning of housing activity ahead of the school year. Not
all buyers and sellers have children, but there are enough parents that do not want
to uproot their children during the school year to historically create a natural
market cooldown before any actual temperature change. Competition is expected
to remain fierce for available listings. Savvy sellers and buyers know that deals can
be made well into the school months, as household formations take on many
shapes and sizes.

New Listings in Chicagoland were up 2.8 percent for detached homes and 10.4
percent for attached properties. Listings Under Contract increased 9.0 percent for
detached homes and 8.0 percent for attached properties.

The Median Sales Price was up 3.0 percent to $242,000 for detached homes and
7.0 percent to $199,900 for attached properties. Months Supply of Inventory
decreased 15.8 percent for detached units and 14.3 percent for attached units.

The prevailing trends lasted through summer. This was expected, since there have
not been any major changes in the economy that would affect housing. Factors
such as wage growth, unemployment and mortgage rates have all been stable.
Every locality has its unique challenges, but the whole of residential real estate is in
good shape. Recent manufacturing data is showing demand for housing
construction materials and supplies, which may help lift the ongoing low inventory
situation in 2018.

MRED real estate professionals can log into MREDLLC.com and click on the Statistics tab to get the latest Lender Mediated and Monthly Market Indicators Reports. You can also click on the Local Market Updates choice under the Statistics tab and use our Interactive Market Analytics map for the latest local market metrics.

Any questions? Please contact MRED’s Help Desk at 630-955-2755 or help.desk@MREDLLC.com.