MRED Blog

REinventing MLS

Project Upstream Updates

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Here are some great resources to help keep you updated on all things Upstream:

A letter from Upstream CEO Alex Lange about the company’s new direction

What NAR CEO Bob Goldberg said about Upstream

As time goes on and more updates are available, we’ll be updating this page with the latest news.

Clients looking for transportation options? Use MobilityScore in connectMLS!

MobilityScore

It was one of the most-requested additions for connectMLS… and now it’s live!

You can use MobilityScore by TransitScreen to help clients understand the nearby transportation options for a listing they’re interested in and choose the best fit with mobility in mind.

The MobilityScore tool displays an address’ nearby transportation options on all MRED listings, evaluating the ease of mobility on a 1-100 scale. Scores gauge public transit options as well as available carsharing, bikesharing, and hailed ridesharing services. The result is an easy-to-understand measure of transportation access that can play a major factor in home-buying decisions.

This feature is available on the connectMLS Modern View in two places:

  • Additional Information
  • “General” section of Listing Details

Along with the numerical score, each listing includes a rating that ranges from “minimal” to “excellent” mobility and a detailed list of its available transportation options (bus, train, carshare, etc). Just click on the MobilityScore to see the full breakdown.

MobilityScore joins a diverse list of more than 20 product and service offerings in connectMLS, contributing to MRED’s goal of providing everything you need to succeed.

Even more connectMLS enhancements are coming, and we’re always open to feedback on how to improve our current offerings. Have suggestions or questions? Contact the MRED Help Desk at 630-955-2755 or help.desk@MREDLLC.com

Bring Properties to Life with Homesnap!

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Now more than ever, home buyers want to be part of their home search process. They use the Internet to explore what’s happening in their local market. They expect their agent to be just as tech-savvy as they are and to collaborate with them within real estate mobile apps like Homesnap.

As a listing agent, you need to immerse a potential buyer into a home while they are doing their own browsing online, before they even step in it. As a buyer’s agent, you need to provide your clients a homesearch experience that is not only informative but engaging. This is where Homesnap can help!

1. A Search Experience Like No Other

When prospective buyers search for a home, they look for a platform that gives them accurate information and an immerses themselves into the property so they can imagine themselves living there. One of the first things prospective buyers will do is scan through the media associated with a home – the more eye-catching a property is, the more interested they’ll become. Those initial visuals grab the attention of that buyer and make them want to read more or even schedule a property visit.

Traditionally, the most common way a prospective buyer experiences a home is through photos. While photos are helpful, they have become the norm and may not accurately highlight a home’s best features. Buyers now want to see 3D tours, street views, virtual tours, and more. The good news is more and more agents are now incorporating these new media tactics into their marketing strategy for their listings.

Homesnap recognized this demand for an engaging consumer homesearch experience. They are focused on offering agents solutions that help them optimally promote their listings, and drive more leads to the true listing agent.These factors led to Homesnap’s Redesigned Media Listing Center.

Moving forward, when a user views a listing in the Homesnap app, the first thing they will see is all media associated with that listing. Consumers and agents will be able to not only view MLS Photos, but also any 3D or virtual tours available for that listing, the street view of the surrounding area of the property, a map with streamlined access to walk the property lines or get directions to the listing, and any stories the listing agent created. If they like what they see, the user can then simply scroll down to get further information about the property and connect with the agent they are branded to in Homesnap, or the actual listing agent if they aren’t working with an agent yet to discuss further!

Listing Media

2. Show, Tell, and Sell with Homesnap Stories

Of all the different tactics an agent can market their listing with, video is becoming the most popular due to its effectiveness and ability to bring listings to life and immerse a prospective buyer into the home before stepping foot in it. According to NAR, 73% of homeowners say they are more likely to list with a real estate agent who uses video. Additionally, viewers of video retain 95% of the content, compared to 10% when reading that same content through text. While video is a known powerful marketing tool, only 9% of agents incorporate video into their listings because traditionally it can be expensive, time-consuming, and difficult to create. With Homesnap’s newest feature – Homesnap Stories – this is changing.

For the first time ever, listing agents can create their own video marketing content in a way that’s free, fun, and easy. Agents can use Homesnap to create short video clips of their listings that highlight important features or facts about a home that can’t across in a photo, while connecting with potential buyers in a more personalized way. Stories can be created with personalized video, customizable photos, and even engaging augmented reality.

Every home has a story to tell. With Homesnap Stories, agents can be that storyteller to drive more interest in a property and sell it more quickly Potential buyers are able to get a better sense of the property right from their phone and narrow down the properties they want to focus on. If that potential buyer is already connected to an agent in Homesnap, that relationship will be maintained- meaning that buyer would still contact their connected agent to discuss the property.

While the creation of Stories is only available to listing agents currently, in the future Homesnap has plans to allow all agents to make their own Stories to create deeper connections with their clients and showcase their personal brand.

Click Here To Check Out The Homesnap Stories Resource Page

MRED Help Desk Ranked #1 in National Contest

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Some of MRED’s award-winning Help Desk staff members: Brenda, Katrina, Ashley, Kaylee, and Ed.

 

Our Help Desk is the best in its class.

BenchmarkPortal, a global leader in the customer support industry, rated MRED’s Help Desk as the top small-sized contact center in the country. The ranking is based on metrics-driven performance data like caller satisfaction, average hold time, and average talk time. This first-place honor marked the 10th straight year the MRED Help Desk was named a top contact center.

MRED’s Help Desk achievements in the 2019 rankings included:

  • Customer satisfaction ranking nearly 20 percent higher than the industry average
  • Registering a nearly perfect score for tickets being closed on the first call
  • Being twice as fast as the industry average at answering calls
  • 80 percent less hold time on calls than the industry average
  • Responding to emails 10 times faster than the industry average

Our friendly and knowledgeable Help Desk team is focused on providing top-notch service in a timely manner and doing it all with a smile. Customer support is vitally important to our association partners and their members, so MRED is intentional about making the experience as easy and helpful as possible.

MRED Award

We’re helping improve real-time data accuracy. Here’s what that means for you:

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We get it. Data accuracy is one of the top priorities for your multiple listing service. That’s why we’re adjusting the listing status change time frame so everyone gets better, more timely data.

MRED had received feedback concerning the previous 72-hour listing status change time frame being too long.

Effective Friday, March 1st, 2019, listing status changes must be completed within 48 hours of the date of the last required signature (including weekends and holidays) on the following statuses:

 

  • New (NEW)*
  • Contingent (CTG)
  • Active-Temporarily No Showings (TEMP)
  • Auction (AUCT)
  • Pending (PEND)
  • Price Change (PCHG)
  • Closed (CLSD)
  • Rented (RNTD)
  • Canceled (CANC)
  • Expired (EXP)

 

MRED’s Board of Managers approved this change as a way to combat outdated information. Moving to this 48-hour time frame provides real estate professionals and their clients with more timely data.

Numerous connectMLS system enhancements (like the mobile-friendly Modern View) and general technological advancements allow brokers to easily access and update listings on the go. You can also email the Help Desk a completed status change form if you are unable to make a listing status change. That form is available under “Forms –> MRED Listing Forms, etc” in connectMLS.

These options make it convenient and beneficial to abide by a shortened listing status change time frame. MRED polled Designated Realtors and the overwhelmingly majority said they would be able to observe this change.

Please be advised, failure to comply with this rule will continue to result in an automatic $250 fine. Keep in mind, listings must be entered into the Standard Listing Network or Private Listing Network within 48 hours of the listing agreement or within 24 hours of advertising to the general public, whichever comes first. This advertising includes for sale signs, public-facing websites, and print media. The rule regarding failure to report new while publicly advertising is unchanged and carries an automatic $1,000 fine.

Thank you for being a part of MRED. We’re excited to bring more timely data to real estate professionals and consumers.

Still have questions? Check out these FAQs.

We’re happy to help! Just contact MRED’s Rules and Regulations Department at 630-955-0011 or policychange@mredllc.com.

*Listings must be entered into the Standard Listing Network or Private Listing Network within 48 hours of the listing agreement (after the date of the last required signature) or within 24 hours of advertising to the general public, whichever comes first. This advertising includes for sale signs, public-facing websites, and print media.

Who should I call: MRED or my association?

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MRED provides a top-notch multiple listing service experience for members of our association partners. Our mission is to equip real estate professionals with a comprehensive database and game-changing technology, along with helpful training and support. The REALTOR® associations that get their MLS services from MRED provide a diverse array of vitally important and useful services, including connections and professional development.

Together, MRED and your association aim to provide you with individually unique services that add up to everything you need to succeed.

Here’s a helpful breakdown of who to contact if you have questions about the below items. Click here for an expanded list.

Contact your association…

  • With questions about billing and fees, including if you need to make a payment.
  • To modify your primary email or contact information.
  • If you have questions about real estate contracts. (The new Multi-Board Residential Real Estate Contract 7.0 is available in connectMLS under Forms -> State and Association Forms)
  • For information on continuing education courses.
  • If your connectMLS account is inactive or has been deactivated.

Contact MRED…

  • With any questions about MRED products or services.
  • For assistance changing your connectMLS password.
  • To schedule free training sessions that help you take advantage of MRED’s available products and services. (These are separate from continuing education courses)
  • If you need assistance adding or modifying a listing.
  • To update connectMLS user permissions.

Not sure what association you’re a member of? There’s a list of our association partners at the bottom of this page. You can also email the MRED Help Desk to find out.