MRED Blog

REinventing MLS

Bring Properties to Life with Homesnap!

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Now more than ever, home buyers want to be part of their home search process. They use the Internet to explore what’s happening in their local market. They expect their agent to be just as tech-savvy as they are and to collaborate with them within real estate mobile apps like Homesnap.

As a listing agent, you need to immerse a potential buyer into a home while they are doing their own browsing online, before they even step in it. As a buyer’s agent, you need to provide your clients a homesearch experience that is not only informative but engaging. This is where Homesnap can help!

1. A Search Experience Like No Other

When prospective buyers search for a home, they look for a platform that gives them accurate information and an immerses themselves into the property so they can imagine themselves living there. One of the first things prospective buyers will do is scan through the media associated with a home – the more eye-catching a property is, the more interested they’ll become. Those initial visuals grab the attention of that buyer and make them want to read more or even schedule a property visit.

Traditionally, the most common way a prospective buyer experiences a home is through photos. While photos are helpful, they have become the norm and may not accurately highlight a home’s best features. Buyers now want to see 3D tours, street views, virtual tours, and more. The good news is more and more agents are now incorporating these new media tactics into their marketing strategy for their listings.

Homesnap recognized this demand for an engaging consumer homesearch experience. They are focused on offering agents solutions that help them optimally promote their listings, and drive more leads to the true listing agent.These factors led to Homesnap’s Redesigned Media Listing Center.

Moving forward, when a user views a listing in the Homesnap app, the first thing they will see is all media associated with that listing. Consumers and agents will be able to not only view MLS Photos, but also any 3D or virtual tours available for that listing, the street view of the surrounding area of the property, a map with streamlined access to walk the property lines or get directions to the listing, and any stories the listing agent created. If they like what they see, the user can then simply scroll down to get further information about the property and connect with the agent they are branded to in Homesnap, or the actual listing agent if they aren’t working with an agent yet to discuss further!

Listing Media

2. Show, Tell, and Sell with Homesnap Stories

Of all the different tactics an agent can market their listing with, video is becoming the most popular due to its effectiveness and ability to bring listings to life and immerse a prospective buyer into the home before stepping foot in it. According to NAR, 73% of homeowners say they are more likely to list with a real estate agent who uses video. Additionally, viewers of video retain 95% of the content, compared to 10% when reading that same content through text. While video is a known powerful marketing tool, only 9% of agents incorporate video into their listings because traditionally it can be expensive, time-consuming, and difficult to create. With Homesnap’s newest feature – Homesnap Stories – this is changing.

For the first time ever, listing agents can create their own video marketing content in a way that’s free, fun, and easy. Agents can use Homesnap to create short video clips of their listings that highlight important features or facts about a home that can’t across in a photo, while connecting with potential buyers in a more personalized way. Stories can be created with personalized video, customizable photos, and even engaging augmented reality.

Every home has a story to tell. With Homesnap Stories, agents can be that storyteller to drive more interest in a property and sell it more quickly Potential buyers are able to get a better sense of the property right from their phone and narrow down the properties they want to focus on. If that potential buyer is already connected to an agent in Homesnap, that relationship will be maintained- meaning that buyer would still contact their connected agent to discuss the property.

While the creation of Stories is only available to listing agents currently, in the future Homesnap has plans to allow all agents to make their own Stories to create deeper connections with their clients and showcase their personal brand.

Click Here To Check Out The Homesnap Stories Resource Page

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