Tag Archives: technology
If you’re still taking the “spray and pray” approach to your lead generation efforts, stop. MRED now offers something way better.
Let’s face it: Mass marketing, shotgun marketing — whatever title you give it, you can’t call it a reliable strategy. Even if you’re lucky enough to score a usable lead from a 3,000-postcard campaign or a day of door knocking, they still aren’t time- or cost-effective methods.
That’s why hyperlocal targeting has become the standard in real estate marketing. That’s why focusing your limited resources on pursuing better leads is the only way to survive in an increasingly competitive market.
That’s why it’s the perfect time for Remine.
MRED is thrilled to launch this predictive analytics tool, a product that sorts through billions of data points and uses that information to highlight consumers who are likely to buy and sell. That means you’ll be spending less time chasing leads and more time closing them. And now you have this unprecedented opportunity at your fingertips in connectMLS. MRED is providing its subscribers with access to Remine’s starter plan, with upgrades available if you want to take your prospecting to the next level with additional tracking, filters, and discounts on purchasing contact information.
Take a closer look…
Ownership time: The majority of homeowners move every 7-12 years. Visualize this data on Remine’s interactive map to see where future housing inventory and buyers might be coming from.
Last sale price: See trends of how much homes have sold for in your target markets.
Sell score: Remine uses property data to predict the amount of time remaining before a listing is put on the market. This information is broken down in categories ranging from 0-6 months to more than 2 years.
Home equity: This filter is available in upgraded plans and allows you to see consumers who have enough equity in their home to put their property on the market. Use this filter to better target homes for door knocking, cold calling, and email campaigns.
Consumer contact information: Once Remine helps you identify consumers who will need your services, you have the option to purchase household contact information a la carte.
So are you ready to pursue real leads? Are you ready to find opportunities that can actually turn into revenue? Are you ready to Remine? You can start here in connectMLS and click on Remine in the tools section. Want some more tips before you get going? Take advantage of the training options below.
Register for live Remine webinars below. These one-hour sessions will give you a walkthrough of the property intelligence platform as you learn how to best utilize its many tools.
Wednesday June 6 – 11:00 AM, Click here to register
Thursday June 7 – 6:00 PM, Click here to register
Tuesday, June 12 – 2:00 PM, Click here to register
Thursday, June 14 – 1:00 PM, Click here to register
Click here and select “Remine” or “Remine Online” under “Course” to register for MRED training.
For any additional help, you can chat with Remine’s support team by clicking the blue and white button on the bottom right of the screen when using Remine. And you can always contact MRED’s help desk by calling 630-955-2755 or sending us an email.
Haran comes to MRED from real estate franchise Coldwell Banker, where he served as Vice President of Field Operations. In this executive role, Haran led the company’s strategic efforts as well as organic growth and marketing initiatives. Haran started out in entry level marketing at Coldwell Banker in 2006, working his way up to management positions before starting his Operations VP role in 2015.
This opportunity gave Haran firsthand experience with MRED, as he served on its Board of Managers from 2015-2017. During this time, Haran represented MRED on the Board’s Technology Focus Group. These experiences and more made Haran an ideal candidate to thrive in this vital role.
“Being a pioneer of technology is of the utmost importance to MLSs and I know that Chris is the perfect person to keep MRED at the forefront and push us ahead even farther.” said MRED President/CEO Rebecca Jensen. “Bringing in Chris is a huge milestone for MRED and our customers.”
Haran is a 2005 graduate of Illinois Wesleyan University. He also spent time as a mentor for the National Association of REALTORS® REach program as well as Moderne Ventures, advising startup companies on business plans.
At MRED, Haran will create and implement the strategic vision of technology, a prospect that excites the Illinois native.
“This opportunity is the perfect way to make the most of my passion for emerging technologies and connecting people, ideas, and resources,” Haran said. “MRED is doing big things and I can’t wait to be a part of that.”
Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to more than 40,000 brokers and appraisers and over 7,300 offices. MRED serves Chicago and the surrounding “collar” counties and provides property information encompassing northern Illinois, southern Wisconsin, and northwest Indiana. MRED delivers more than 20 products and services to its customers. MRED is the 2013 Inman News Most Innovative MLS/Real Estate Trade Association, and for nine consecutive years the MRED Help Desk has been identified as one of the best small business centers in North America by BenchmarkPortal. For more information please visit MREDLLC.com.
From our friends at RETechnology …
It sounds like something from a sci-fi movie, but Google is said to be preparing the launch of “video sunglasses” by the end of this year. The glasses will have a mini camera in them and a transparent screen, so that the wearer can still see what’s in front of him or her. This could forever change the way that consumers look at real estate for rent and for sale.
The Google glasses are the concept of Co-Founder Sergey Brin, and are said to be one of his highest priority projects. Not much is being said of the glasses, because Google has kept the details of them top-secret in their ultra-secretive Silicon Valley experimental lab, known as Google Lab X, but there are rumors that they are almost ready to be launched. Here is what is being said of them.
The glasses themselves will look cool, like a pair of Oakley sunglasses. They will have a built-in camera that can record as the user is walking down the street, viewing a home, or having a conversation. They are also said to have a viewing screen built into the transparent lenses for the user to view. They will also be able to tap into other Google resources, such as Google maps, which is great for a person who is using them in unfamiliar places, such as on vacation or viewing a bunch of homes in a new neighborhood. From a real estate perspective, this could be a game changer. Can you imagine using them while looking at ten houses in a day, then downloading the footage to your computer to show your friends and family? You could get their opinion on which property they like best. This can also be great for home inspectors, who can use them on an inspection and then share the footage with the buyer to show them the potential hazards of a problem they found. Also, if only one spouse can view homes on a particular day, they can record the footage to show their partner. They can then decide on which homes they like best, if any. The glasses are said to be priced at anywhere from $250 to $600 a pair. As great as this sounds, there are concerns.
Many people worry that their conversations might be recorded without them knowing it. Google is no stranger to privacy issues, so many activists have already made this point loud and clear. Supposedly, there will be an indicator on the glasses that lets the public know when they are recording. If so, that should be able to solve that problem.
So will Google’s glasses be the next big thing? Or will they be an overpriced, awkward looking pair of glasses? Only time will tell, but what has come out so far looks very promising.
To view the original article, visit the Homes.com blog.