MRED Blog

REinventing MLS . . .

Tag Archives: networking

Daily Morning Roundup – June 28, 2012

Here are some of the top real estate posts on the social networking sites this morning:

iPad 101 – A KCM Blog post by Matt Ferrara – “Sell On the Go with Your iPad” http://t.co/o0FGKKXY

Pending Home Sales Up in May, Continue Pattern of Strong Annual Gains – http://t.co/GND3tf55

What’s in a Housing Recovery? 3 Things to Keep in Mind – http://t.co/qbUaAB8o

See this? Google unveils 7-inch tablet Nexus Seven- w/pretty terrific hardware , only $200 http://t.co/vbFC4k77

To see these as they hit the social networks, please follow us:
Facebook     Twitter     LinkedIn     Google+     MRED RSS Feed

Social real estate marketing – remember talking to people?

By:  Mike Scotty

Every so often we stop and think, “Geez how did we ever get anything done before the internet?”   Well, we did.  And funny thing about that is that, especially in marketing, the fundamentals haven’t changed.  The tools have.  Reach and frequency – you identify your target audience and you reach out to them at regular intervals with the right message.  Eventually when one of those prospects thinks of real estate, you come to mind.

 I had the chance to talk to a local Chicago Realtor this week who told me that her consistent use of Facebook alone had built her a steady stream of referrals and a sale every couple of months.  But she probably doesn’t do it in the way you’d expect.

 Eileen has built her fan base up to over 500 Facebook friends that include personal and professional acquaintances, aka her sphere of influence.  She doesn’t post new listings on Facebook, she doesn’t advertise open houses and she doesn’t ask directly for business.  She tried building a business page for a while, but felt it was too contrived and went back to focusing on her personal page.

 What Eileen does is talk to her sphere.  She posts her status and photos, joins groups and talks about what she’s doing day-to-day.  Because she’s a busy Realtor – the real estate angle works its way into the conversation – “I’m between appointments and trying to get tonight’s dinner figured out”, “I’m sitting an open house and can’t believe the traffic”, “I just saw the most gorgeous house that went on the market this week”.  Never the hard sell.

 Every one of her friends knows that she’s a Realtor and knows that she’s busy.  And when they’re looking for a real estate expert, Eileen comes to mind.

 Remember talking to people? Lots of people?  We’re just doing it in a different way now.

 Eileen commented on how people who are house-bound, taking care of a family or in a home-based business can really make a connection and build a solid friendship with you on Facebook.

Think about the things you know about your friends and acquaintances that you’d never know were it not for Facebook. If you’re a Realtor, perhaps you should make sure your friends know what you do – conversationally.

Daily Morning Roundup – April 30, 2012

Here are some of the top real estate posts on the social networking sites this morning:

Further Proof the Real Estate Market is Coming Back – nice graph fr/KCM Blog – http://t.co/vMWm8YGs

 FTC Sets Conditions for LoopNet/CoStar Merger – http://t.co/qvcfvKcr

 Midwest Real Estate Data (MRED) First Charter Member of Real Estate Standards Organization (RESO) – http://bit.ly/JMC8tB

To see these as they hit the social networks, please follow us:
Facebook     Twitter     LinkedIn     Google+     MRED RSS Feed

Daily Morning Roundup – April 27, 2012

Here are some of the top real estate posts on the social networking sites this morning:

Realtor Nationwide Open House Weekend Arrives in Chicagoland – http://t.co/nkb8mDrD

The story of money is not a straight line – fr/Seth Godin’s Blog – http://t.co/XeTWa5nm

Inforgraphic – Short Sales Percentages by State – from the KCM Blog – http://t.co/dfijF9bS

Stunned Home Buyers Find Bidding Wars Are Back – http://t.co/93TtS25j

Are short sales becoming a better option? http://t.co/azdbiCPL

To see these as they hit the social networks, please follow us:
Facebook     Twitter     LinkedIn     Google+     MRED RSS Feed

Daily Morning Roundup – April 26, 2012

Here are some of the top real estate posts on the social networking sites this morning:

Nice checklist for your buyers – Proper Planning for Your Mortgage Application – fr/The KCM Blog – http://t.co/BiS732GQ

Seth Godin nails it again – Do You Have a People Strategy? http://t.co/RsuuY0E5

Measures of the Housing Recovery – fr/Chicago Agent Magazine – http://t.co/YQTP78jC

RealtyTrac: Foreclosures up in more than half of major cities, from HousingWire – http://t.co/t4OEi6od

To see these as they hit the social networks, please follow us:
Facebook     Twitter     LinkedIn     Google+     MRED RSS Feed

Daily Morning Roundup – April 25, 2012

Here are some of the top real estate posts on the social networking sites this morning:

I’ve just voted 4 Midwest Real Estate Data 4 Deliver Customer Satisfaction via Social Media at http://t.co/BMlWjB9O

13 Helpful iPhone Apps for Agents – from our friends at RETechnology – http://t.co/tD56tKzW

Foreclosures Decrease in First Quarter Across US – http://t.co/9183mcGW

Low-Ball Offers Lessening for Housing – http://t.co/hX9lLwgw

US home values rise the most in six years: ZIllow (but check out Chicago reference) – http://t.co/tTvd8QiB

Check this out re: Chris Lambrou, MRED Director of Special Projects & finalist for 2012 IT Leadership Award – http://t.co/M2783oCm

Chicago Shows 22 Percent Increase in March Home Sales – RISMedia – http://t.co/L7b5z0a8

To see these as they hit the social networks, please follow us:
Facebook     Twitter     LinkedIn     Google+     MRED RSS Feed