MRED Blog

REinventing MLS

Broker Choice Over Mandates: Why MRED’s PLN Status Has No Required Timeframe 

MRED has understood for more than a decade what others are just beginning to recognize: the broker is solely responsible for facilitating a successful, lawful transaction. The MLS is responsible for curating an organized, cooperative, equitable marketplace that gives brokers the flexibility to lawfully serve their clients as they see fit.   

That philosophy has guided MRED’s Private Listing Network (PLN) status since it was launched more than 10 years ago in direct response to broker requests. It is also why MRED does not mandate how long a listing can remain in PLN status before being marketed publicly. Every property, seller and circumstance is different. MRED believes the practitioner advising the seller is best positioned to determine the appropriate marketing path. 

The results support that approach. Even without a mandated timeframe, listings typically remain in the PLN for just 9 to 20 days, similar to markets that impose specific time limits. The key difference in MRED’s approach? The broker drives the marketing approach and timing, not arbitrary MLS rules.  

MRED doesn’t impose arbitrary behaviors on broker marketing practices. MRED creates the marketplace and empowers professionals to serve their clients the best way they know how. After a decade of listening, learning, and refining the PLN, MRED continues to demonstrate the advantage of broker-centric leadership: lead the marketplace without trying to dictate the flow of transactions.   

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