Category Archives: MRED Communications
Please join all of MRED in welcoming the Livingston County Board of Realtors® (LCBR) as our newest association partner. Growing our marketplace aligns with our pursuit of continually improving MLS data, offering brokers the very best in functionality and service.
As the fifteenth Realtor association to join MRED, we are thrilled to help LCBR benefit from our extensive line of products and services. Our best-in-class multiple listing service connectMLS currently offers more than 85,000 active listings.
We’re excited to begin LCBR’s transition process to connectMLS. This conversion will not cause any disruption to the services MRED currently provides.
LCBR President Jill Thompson, Association Executive Gina Manker, and their fantastic team will continue to operate in central Illinois’ Livingston County, the fourth-largest county in the state and the twenty-second county in MRED’s service area. LCBR covers the county’s nearly 40,000 residents in 15,000 households across 16,000 housing units.
Thank you for being a part of the growing MRED family!
We’re always ready to help answer any questions you have. You can contact MRED’s Help Desk at 630-955-2755 or send us an email.
MRED is thrilled to welcome the Bloomington-Normal Association of Realtors® (BNAR) as our newest Association partner. The addition of BNAR is part of MRED’s pursuit of improving offerings and expanding reach to provide brokers with the very best in functionality and service.
Bloomington-Normal becomes the fourteenth realtor association to join MRED and benefit from our game-changing line of products and services. That includes the best-in-class multiple listing service connectMLS containing more than 85,000 active listings.
BNAR’s transition process to connectMLS is already underway and going smoothly. There will be no disruptions to the services MRED provides to current associations and their members.
Bloomington-Normal supplies resources to real estate professionals in central Illinois’ McLean County, the largest county in the state by land area. Founded in 1921, BNAR covers the county’s 170,000 residents in 65,000 households across 70,000 housing units. Bloomington-Normal President John Armstrong, Association Executive Diane Cote, and their wonderful team will continue to serve their members well as an MRED Association partner.
Join us in welcoming the Bloomington-Normal Association of Realtors® to the MRED family!
We’re always ready to help answer any questions you have. You can contact MRED’s Help Desk at 630-955-2755 or send us an email.
Midwest Real Estate Data (MRED) offers a way for you to get FREE leads from potential buyers and sellers. And you can use the same tool to invite all your clients and prospects to join you to search for properties with one click of a button.
Check out Homesnap! A group of brokers and MLSs from across the country formed an initiative called the Broker Public Portal (BPP) to deliver a way for you to get listing exposure, leads and referrals in your market. All these benefits are included as part of your MLS dues – it’s completely FREE to get exposure to a network of 850,000 agents and their clients across the country.
The progressive group of MLSs and brokers that created the Broker Public Portal with Homesnap saw the ever-increasing prices of advertising on the large listing portals and said it was time to provide agents and consumers with an alternative way to get listing exposure without spending thousands of dollars a month.
Broker Public Portal’s technology solution – Homesnap – has delivered 1 million FREE leads to agents and brokers just like you!
To learn more about Homesnap.com, go to Homesnap Pro University.
It’s been a couple months since MRED launched Remine and gave you the opportunity to prospect better (If you haven’t already activated your account, you can do that for FREE here), but you might not be familiar with all Remine’s INCREDIBLE features.
Here are some tools in Remine you might not have known about… and how to take advantage of them:
On average, people move every 7 to 12 years. You can identify potential sellers or buyers by filtering for people who have owned for at least 7 years.
There are two locations in Remine where you can see ownership time: the Ownership Time filter on the Discover map, and the header on the Property Details page. Remine calculates ownership time (in years) by counting forward from the last filed deed.
After you track a property, you’ll get a notification on the Engage page each time a deed change occurs. Remine wants to provide you with the most valuable information about the properties you track, so if you disagree with an ownership time calculation, you can view all filed deeds since 1996 in the Property History section of the Property Details page. You can use this information as context for your own calculation model.
You can upload your sphere of influence (SOI) to Remine to track. After you’ve uploaded contact information for everyone in your SOI, you can assign labels to identify and sort people in whatever way is most helpful to you.
After you upload and track your SOI, you’ll receive real-time notifications when any information changes for anyone in your SOI. When you’re up-to-date on any important changes in your clients’ lives, you can clearly identify where to spend your time and effort, and you’ll have the latest contact information at your fingertips. When you upload your contacts, you’ll be able to nurture your leads more efficiently and with the correct messaging. The uploading process can take 48 hours to a week to complete.
Paid Features (Available with Plus, Success, and Pro):
You can use the Absentee filter to identify people who may be tired of renting their property and are looking to sell, or tenants who are renting and may be ready to buy.
Absentee ownership labels properties that aren’t occupied by the owner. There are two locations in Remine where you can see absentee ownership: the Absentee filter on the Discover map, and the header on the Property Details page. Remine identifies a property as absentee-owned when the property address doesn’t match the mailing address for the owner.
Remine breaks down the Absentee filter into four types of owners:
- Corporate (absentee)
- Owner Occupant
- Absentee, In State
- Absentee, Out of State
You can use the Property Value filter to identify tear-down opportunities for a buyer looking to build. For example, if you target an area where property values commonly exceed $1 million, you can filter by properties valued between $500k and $650k.
There are two locations in Remine where you can see valuation estimates: the Property Value filter on the Discover map, and the Valuation section on the Property Details page. The valuations you see are provided to us by First American, Zillow, and Eppraisal, which calculate property values using automated valuation models (AVMs). Click here to learn more about how Remine displays property values.
You can use the Home Equity filter to identify eligible sellers. The more equity an owner has, the more able that person is to make a move. If you combine Home Equity with Property Value, you can easily identify owners with, for example, 40% or more equity, then farm those owners with marketing campaigns.
There are two locations in Remine where you can see net equity: the Home Equity filter on the Discover map, and the header on the Property Details page. Since Remine sources data from public records, net equity is an estimate. Click here to learn how Remine calculates net equity.
Midwest Real Estate Data (MRED) announced that Art Carter has been unanimously elected to another one-year term as a Strategic Manager on its Board. Carter, CEO of the California Regional Multiple Listing Service (CRMLS), has served in this position since 2016. During this time, MRED has seen the addition of several new products and services for its customers, enhancements to the MRED Multiple Listing Service (MLS) mobile-friendly platform, and the development of a Broker Outreach department.
MRED created the position of Strategic Manager to be filled by up to two individuals at the discretion of and election by MRED’s Board members. Strategic Managers are invited onto the Board because of their expertise and participate on an advisory basis. Their input is invited to enhance the ability of MRED’s leadership to make the best decisions and serve their real estate professionals in the most effective manner.
Carter brings a wealth of experience to the table. As CEO of CRMLS, Carter oversees the strategic direction of the largest MLS in the country at more than 93,500 real estate professionals and 34 associations across California. Carter has overseen three mergers with other MLSs since taking his role in 2005. He currently serves as Chair of the Real Estate Standards Organization (RESO). Carter was named one of Inman’s Most Influential Real Estate Leaders in 2016 and 2017. In 2016, 2017, and 2018 he was named one of the Top 20 Association/MLS Executives in the Swanepoel Power 200. Carter served as President of the Council of Multiple Listing Services (CMLS) in 2014, and in 2017 was honored with CMLS’s Peter Shuttleworth MLS Executive Award of Excellence. In 2012, he was inducted into the Dr. Almon R “Bud” Smith, RCE, AE Leadership Society in recognition of his dedicated service and commitment to advancing the REALTOR® organization and the Association Management profession.
“I’m thrilled at the opportunity to continue a partnership between two of the largest and most forward-thinking MLSs,” Carter said. “Now more than ever, it’s crucial for MLSs to work together to pioneer new ideas and address the needs of real estate brokerages and our industry as a whole.”
“Having Art on the board brings a unique perspective and trustworthy voice to all our strategic discussions,” said MRED President/CEO Rebecca Jensen. “We’re honored to have him continue working with us and we know his valuable insights will go a long way in helping us forge new paths and provide the very best for our customers.”
If you’re still taking the “spray and pray” approach to your lead generation efforts, stop. MRED now offers something way better.
Let’s face it: Mass marketing, shotgun marketing — whatever title you give it, you can’t call it a reliable strategy. Even if you’re lucky enough to score a usable lead from a 3,000-postcard campaign or a day of door knocking, they still aren’t time- or cost-effective methods.
That’s why hyperlocal targeting has become the standard in real estate marketing. That’s why focusing your limited resources on pursuing better leads is the only way to survive in an increasingly competitive market.
That’s why it’s the perfect time for Remine.
MRED is thrilled to launch this predictive analytics tool, a product that sorts through billions of data points and uses that information to highlight consumers who are likely to buy and sell. That means you’ll be spending less time chasing leads and more time closing them. And now you have this unprecedented opportunity at your fingertips in connectMLS. MRED is providing its subscribers with access to Remine’s starter plan, with upgrades available if you want to take your prospecting to the next level with additional tracking, filters, and discounts on purchasing contact information.
Take a closer look…
Ownership time: The majority of homeowners move every 7-12 years. Visualize this data on Remine’s interactive map to see where future housing inventory and buyers might be coming from.
Last sale price: See trends of how much homes have sold for in your target markets.
Sell score: Remine uses property data to predict the amount of time remaining before a listing is put on the market. This information is broken down in categories ranging from 0-6 months to more than 2 years.
Home equity: This filter is available in upgraded plans and allows you to see consumers who have enough equity in their home to put their property on the market. Use this filter to better target homes for door knocking, cold calling, and email campaigns.
Consumer contact information: Once Remine helps you identify consumers who will need your services, you have the option to purchase household contact information a la carte.
So are you ready to pursue real leads? Are you ready to find opportunities that can actually turn into revenue? Are you ready to Remine? You can start here in connectMLS and click on Remine in the tools section. Want some more tips before you get going? Take advantage of the training options below.
Register for live Remine webinars below. These one-hour sessions will give you a walkthrough of the property intelligence platform as you learn how to best utilize its many tools.
Wednesday June 6 – 11:00 AM, Click here to register
Thursday June 7 – 6:00 PM, Click here to register
Tuesday, June 12 – 2:00 PM, Click here to register
Thursday, June 14 – 1:00 PM, Click here to register
Click here and select “Remine” or “Remine Online” under “Course” to register for MRED training.
For any additional help, you can chat with Remine’s support team by clicking the blue and white button on the bottom right of the screen when using Remine. And you can always contact MRED’s help desk by calling 630-955-2755 or sending us an email.