Tag Archives: marketing
Here is some good advice regarding real estate marketing from our friends at CoreLogic . . .
While your Real Estate business is arguably good enough to speak for itself, and you are no doubt one of the busiest agents in your area, it’s still crucial for you to make sure you focus on your marketing strategy. We’re already one month into the New Year, but that doesn’t mean it’s too late to rethink your marketing efforts.
Here are some tips to keep in mind as you map out your marketing plan for the year.
- Request for Help and Delegate Tasks. No one can be everything to everyone. It’s exhausting. Develop a trusted circle of friends and colleagues with which you feel comfortable delegating tasks and asking for advice. The more assistance you gain, the better you’ll be at your job and marketing yourself. That means better business which hopefully means more success for you!
- Keep count and stay accountable.Set quantifiable goals now before the year runs away from you, and re-evaluate where you are at the end of every month in 2012.
- Are you on the right track to meet your goals?
- Are you surpassing them?
- What needs to change and what should stay the same?
If you have measurable goals, it will be easier for you to be successful.
- Stay Steady and Don’t Slow your Roll. Even if you are hitting marketing milestones left and right, don’t slow down or take time off from marketing. Keep your pace up! The minute you start to slow down you could spiral into getting too far behind, and then you won’t meet your goals.
- Do what works, don’t do what doesn’t. It may sound silly to mention this, but it’s extremely important to commit to memory.
While there may be pressure to spend loads of money on certain marketing trends, be patient and do your research first. Each year, the Real Estate Industry looks a little different than the last. With the advent of new technology and the ever-changing state of the economy, it’s important to pay attention and make smart decisions about marketing. If it doesn’t make financial sense for you to slap your face on a thousand billboards across town, don’t do that right now. Concentrate your efforts somewhere that makes sense for you both financially and vocationally.
What other marketing objectives are you tackling in 2012? Tell us below!
To view the original article, visit the Homes.com blog.
By: Lani Rosales /AGBeat
Advertising to Millennials
For years, we’ve written about marketing to Millennials not only because several of us are actually in the Millennial/Generation Y category, but because it is a highly misunderstood generation. Only 20 percent of people 30 and under are married, and Millennials are the least employed of any age demographic. Most reports or opinion pieces we come across are a joke, as they misinterpret data or assert assumptions on to the generation that are completely false.
Today, comScore has released highlights from their upcoming report on advertising to Millennials and we are enthusiastic that their findings are spot on. They define the generation as having a high comfort-level with new technologies and cultural diversity, as well as being accustomed to on-demand access to entertainment, continual stimulation and extreme multitasking.
The report notes that television ads work substantially less effectively on Millennials than on older generations, but were able to retain a much longer lasting impression of a television advertisement. The 30 and under crowd will most likely remember an advertisement, but it does not necessarily convert to a sale. Interestingly, television ads (that are not forwarded through) are 30 seconds, which is a short time to devote attention, and Millennials as digital natives are used to processing millions of rapid packets of information, thus retention is higher and reception is lower. Predictably, digital advertising performs better than television on Millennials.
The comScore reports that Millennials tend to be less interested and more difficult to connect with, capture attention, impress, convince and entertain. This is an assertion we made years ago and were scoffed at – it is nice to see data to back up the idea that attention spans are short and because of growing up around constant advertising, our generation is difficult to impress and on top of everything, Millennials are price conscious.
How to reach Millennials
For all generations, but especially Millennials, comScore notes “the presence of key creative elements in advertising were shown to relate strongly to successful advertising.”
The good news is that when a Millennial chooses to engage with television or digital content, engagement has been shown to amplify the effectiveness of advertising, so comScore says that when targeting Millennials, it is important to utilize engaging content to help boost returns from investments in advertising.
Millennials are natural researchers, are thoughtful and when they chose to move beyond an observer and become a lead, they engage more highly than any other generation and opine publicly (positive and negative) than others. If you can win over a Millennial and have their contact information, you’ve moved beyond what many advertisers (particularly your competition) have been able to do.