REinventing MLS

Category Archives: Technology

MRED Responds to Its Customers with Responsive Design

Chicagoland MLS Delivers Consumer Web Pages Fit for Any Device

responsive designLISLE, ILLINOIS (June 18, 2014) – Every month Midwest Real Estate Data (MRED), the Chicagoland multiple listing service (MLS), reviews how many people are accessing their property database. Early on, MRED realized how prolific the use of mobile devices was among both Realtors® and consumers. With that in mind, MRED today rolled out phase one of its project to deliver MLS data and services in a more mobile friendly manner. The result being that Consumer Web Pages, the method through which Realtors® collaborate with their clients via the MLS system, can now be delivered in a format utilizing responsive web design (RWD) – a method that creates dynamic changes to the appearance of a website, depending on the screen size and orientation of the device being used to view it.

MRED research revealed that of those consumers receiving property listings from their broker, nearly 50% use a mobile device with which to view them. In April alone, close to one million accesses to Consumer Portals were made via iPhones. These numbers are staggering, and will only increase as the mobile web overtakes desktop and laptop computers.

MRED, in partnership with dynaConnections, Inc., creators of connectMLS™, MRED’s core MLS system, has committed to making connectMLS more “mobile friendly”. With the responsive web design approach MRED will deliver a user experience that provides an optimal viewing experience on all devices. The result is that it will be easier to read and navigate, with a minimum of resizing, panning and scrolling.

Migrating to responsive design is a massive undertaking. The plan is for MRED and dynaConnections to transition in stages – prioritizing those system features that get the most use allowing for the introduction of useful modifications to the MLS system over time, rather than waiting for the completion of an entire overhaul.

“MRED is thrilled to introduce this latest enhancement to our customers,” said Russ Bergeron, MRED President and Chief Executive Officer. “Whenever we can make it easier and more convenient for our customers to be able to communicate with their clients, we feel we have accomplished one of our major goals – the facilitation of real estate transactions. Every day we strive to take MRED to the highest level – this latest achievement and our continued efforts in this area are obviously a high priority for MRED and dynaConnections.”

About MRED

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to nearly 40,000 brokers and appraisers and 8,000 offices. MRED serves Chicago and the surrounding “collar” counties and provides property information encompassing northern Illinois, southern Wisconsin and northwest Indiana. MRED delivers over twenty products and services to its customers, complementing connectMLS™, the top-rated MLS system in the country for two years running according to the WAV Group MLS Technology Survey. MRED is the 2013 Inman News Most Innovative MLS/Real Estate Trade Association, and for four consecutive years the MRED Help Desk has been identified as one of the best small business centers in the United States and Canada by BenchmarkPortal. For more information please visit

About dynaConnections Corporation

dynaConnections Corporation is an Austin-based company that is renowned for its constant innovation and dedication to service. dynaConnections provides an MLS solution, connectMLS™, that is second to none with its millisecond response time and ease of access via all browser platforms. connectMLS™ is created to be both powerful and easy to use, and exceeds all standards of what the real estate industry expects from their MLS provider. For more information, visit

MRED Gives Company Website a Facelift

MRED Launches the New Look and Enhanced Functionality of

LISLE, IL–(Marketwire – Aug 20, 2012) – Midwest Real Estate Data (MRED), Chicagoland’s multiple listing service (MLS), announced that it has launched the new This redesigned website gives real estate professionals across the Midwest a more interactive and user friendly site with which to learn about the extensive set of products and services provided by MRED, including easy access to its workhorse MLS system, connectMLS™. This new site is the place to find tools Realtors® can use and to get all of the information and training on how to use them.

MRED retained the services of Warren McKenna Design Group ( of Chicago, Illinois, for the planning, design and building of the new site. WMDG was chosen based on its excellence in execution in creating and updating websites for other organizations in the real estate industry. “It’s all about creating an experience that anticipates subscribers’ needs and delivers results in the field,” Warren McKenna, Principal of WMDG, adds.

Users will find the new to be easy to navigate and very user friendly. The tabs across the top of the site give the visitor quick and easy access to general information on various topics. The powerful search feature allows you to enter a keyword and all documentation, links and information matching that keyword will be immediately available and accessible.

A substantial amount of is dedicated to MRED’s products and services. By hovering over the Products and Resources tab, you are given an extensive drop down menu with links to descriptions of MRED’s products by category, including: MLS and Public Records; Enhanced Property Info; Transaction Assistance; Marketing Tools; Statistics and Analytics; Mobile; Public Service Apps; Real Estate News and Views; and Data Licensing. Visitors can then click on the desired item and get all the information needed on a single page dedicated to that product. They can even sign up for training right then and there.

The Training tab itself has been enhanced and organized for ease of use. The Class Finder functionality has made searching and registering for classes, or scheduling custom training and webinars easier than ever.

“We are very excited about the launch of the new,” said MRED CEO Russ Bergeron. “The new allows our customers to easily access all the products and services that MRED offers. We love the much cleaner, more up to date look. One of our goals is to be able to communicate quickly and effectively with all of our customers. allows us to do that 365/24/7.”

MRED encourages its customers to take full advantage of the functionality that exists at the new The site is not a static page but is a living, breathing entity that will be updated to accommodate new ideas and suggestions, as well as any changes and new products that are added to the mix. Viewing activity will be measured in order to identify areas that might need improvement and areas that get the greatest use, helping MRED to focus on those areas of its operation that might need immediate attention. MRED will be continuously updating the site to keep it at the cutting edge of MLS websites.

About MRED

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to nearly 40,000 brokers, agents and appraisers and 8,000 offices. MRED serves Chicago and the surrounding “collar” counties and provides property information encompassing northern Illinois, southern Wisconsin and northwest Indiana. For more information, visit

Daily Morning Roundup – June 28, 2012

Here are some of the top real estate posts on the social networking sites this morning:

iPad 101 – A KCM Blog post by Matt Ferrara – “Sell On the Go with Your iPad”

Pending Home Sales Up in May, Continue Pattern of Strong Annual Gains –

What’s in a Housing Recovery? 3 Things to Keep in Mind –

See this? Google unveils 7-inch tablet Nexus Seven- w/pretty terrific hardware , only $200

To see these as they hit the social networks, please follow us:
Facebook     Twitter     LinkedIn     Google+     MRED RSS Feed

MRED Introduces DocuSign eSignature Solution

Click HERE to read how MRED is helping Agents close real estate deals faster.

Real Estate Lead Management: Leads Start in the Nursery

Click HERE to read more about lead generation.

MRED’s Hunger for Innovative Technology is No Game

MRED’s Director of Special Projects is a finalist for SearchCIO IT Awards.  Click HERE to read our latest Press Release.

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