REinventing MLS

MRED Responds to Its Customers with Responsive Design

Chicagoland MLS Delivers Consumer Web Pages Fit for Any Device

responsive designLISLE, ILLINOIS (June 18, 2014) – Every month Midwest Real Estate Data (MRED), the Chicagoland multiple listing service (MLS), reviews how many people are accessing their property database. Early on, MRED realized how prolific the use of mobile devices was among both Realtors® and consumers. With that in mind, MRED today rolled out phase one of its project to deliver MLS data and services in a more mobile friendly manner. The result being that Consumer Web Pages, the method through which Realtors® collaborate with their clients via the MLS system, can now be delivered in a format utilizing responsive web design (RWD) – a method that creates dynamic changes to the appearance of a website, depending on the screen size and orientation of the device being used to view it.

MRED research revealed that of those consumers receiving property listings from their broker, nearly 50% use a mobile device with which to view them. In April alone, close to one million accesses to Consumer Portals were made via iPhones. These numbers are staggering, and will only increase as the mobile web overtakes desktop and laptop computers.

MRED, in partnership with dynaConnections, Inc., creators of connectMLS™, MRED’s core MLS system, has committed to making connectMLS more “mobile friendly”. With the responsive web design approach MRED will deliver a user experience that provides an optimal viewing experience on all devices. The result is that it will be easier to read and navigate, with a minimum of resizing, panning and scrolling.

Migrating to responsive design is a massive undertaking. The plan is for MRED and dynaConnections to transition in stages – prioritizing those system features that get the most use allowing for the introduction of useful modifications to the MLS system over time, rather than waiting for the completion of an entire overhaul.

“MRED is thrilled to introduce this latest enhancement to our customers,” said Russ Bergeron, MRED President and Chief Executive Officer. “Whenever we can make it easier and more convenient for our customers to be able to communicate with their clients, we feel we have accomplished one of our major goals – the facilitation of real estate transactions. Every day we strive to take MRED to the highest level – this latest achievement and our continued efforts in this area are obviously a high priority for MRED and dynaConnections.”

About MRED

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to nearly 40,000 brokers and appraisers and 8,000 offices. MRED serves Chicago and the surrounding “collar” counties and provides property information encompassing northern Illinois, southern Wisconsin and northwest Indiana. MRED delivers over twenty products and services to its customers, complementing connectMLS™, the top-rated MLS system in the country for two years running according to the WAV Group MLS Technology Survey. MRED is the 2013 Inman News Most Innovative MLS/Real Estate Trade Association, and for four consecutive years the MRED Help Desk has been identified as one of the best small business centers in the United States and Canada by BenchmarkPortal. For more information please visit

About dynaConnections Corporation

dynaConnections Corporation is an Austin-based company that is renowned for its constant innovation and dedication to service. dynaConnections provides an MLS solution, connectMLS™, that is second to none with its millisecond response time and ease of access via all browser platforms. connectMLS™ is created to be both powerful and easy to use, and exceeds all standards of what the real estate industry expects from their MLS provider. For more information, visit

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