MRED Blog
REinventing MLS
Tag Archives: Real Estate
Hats off to Goomzee
MRED went live yesterday with Goomzee®’s Realty Connect Product. This is a cutting edge service that allows agents to easily utilize text messaging and QR codes to get information quickly to prospective purchasers. When a consumer sees a property in which he or she is interested, there is a code on the home’s for sale sign which is sent via a simple SMS text message. Goomzee®’s Realty Connect responds immediately to that message by sending detailed information about that property to the potential buyers. It also alerts the listing agent to the inquiry including contact information about that consumer. For the tech-savvy consumer the system also supports a QR code capability that can be placed on the sign which takes potential purchasers to more information about the property.
Goomzee®’s Realty Connect has quickly caught on with MRED customers, with over 1000 of our real estate professionals logging in the first day alone!
MRED has introduced many products and services to its customers. We would like to congratulate Goomzee® for an exceptionally smooth rollout and seamless integration with our MLS system, connectMLS™. With every new product launch there is always apprehension about the initial rollout. Goomzee® went live without a hitch, and Mike Sparr and Jacob Willis have lived up to every promise, provided all of the support we’ve expected and that was agreed to, and more.
Thanks, Goomzee®! And MRED Customers – be sure to join the frenzy and find out what the excitement is about! Help your business while you’re at it too!
You Don’t Have to Spend, Spend, Spend Anymore
The days of real estate agents spending big bucks on marketing or customer management tools have come to an end. Not only is money tighter today, but you simply do not have to make those expenditures anymore, not if you are a customer of MRED.
You have access to an incredible array of products and services that, when effectively utilized, are what you need to be successful. CAVEAT – none of this works without your effort. Hard work and willingness to devote oneself to real estate is what distinguishes the most accomplished agents from those who aren’t successful.
If we all accept the notion that effort/hard work is necessary, stop spending whatever hard earned money you have on the next product that is going to “do it for you”. Take a look at what you already have available. For example, start with what is the best MLS system in the country, connectMLSTM. It has a Prospecting module you can use to stay in contact with your clients, including providing each of your buyers with their own web site to peruse listings that meet criteria you and they have agreed upon. You can also email listings directly to your buyers right out of the MLS.
I’ve described just a couple of the most basic functions that connectMLSTM provides. Your habitual use of this and other functionality that keeps you in regular, constant touch with current and prospective clients is a very effective way to nuture current business and create future opportunities. And you’re already paying for it in your MLS access fees. Why not take advantage of it?
And doesn’t it make sense that if you are going to spend money you invest it to enhance the functionality of a product or service that you already are using? This is your choice – if you effectively are taking advantage of something and can enhance what it is already accomplishing for you, that’s an investment worth making.
Watch this space for more information about how you can take full advantage of what you are already paying for. Let’s build a toolkit together of MRED products and services that will help you create the success you are capable of and responsible for. And I’m not selling you a bill of goods, here, or anything else for that matter . . .
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