MRED Blog

REinventing MLS

Monthly Archives: June 2018

There’s a new game-changing Homesnap feature!

Midwest Real Estate Data Renews Art Carter as Strategic Manager

Midwest Real Estate Data (MRED) announced that Art Carter has been unanimously elected to another one-year term as a Strategic Manager on its Board. Carter, CEO of the California Regional Multiple Listing Service (CRMLS), has served in this position since 2016. During this time, MRED has seen the addition of several new products and services for its customers, enhancements to the MRED Multiple Listing Service (MLS) mobile-friendly platform, and the development of a Broker Outreach department.

ArtCarter

MRED created the position of Strategic Manager to be filled by up to two individuals at the discretion of and election by MRED’s Board members. Strategic Managers are invited onto the Board because of their expertise and participate on an advisory basis. Their input is invited to enhance the ability of MRED’s leadership to make the best decisions and serve their real estate professionals in the most effective manner.

Carter brings a wealth of experience to the table. As CEO of CRMLS, Carter oversees the strategic direction of the largest MLS in the country at more than 93,500 real estate professionals and 34 associations across California. Carter has overseen three mergers with other MLSs since taking his role in 2005. He currently serves as Chair of the Real Estate Standards Organization (RESO). Carter was named one of Inman’s Most Influential Real Estate Leaders in 2016 and 2017. In 2016, 2017, and 2018 he was named one of the Top 20 Association/MLS Executives in the Swanepoel Power 200. Carter served as President of the Council of Multiple Listing Services (CMLS) in 2014, and in 2017 was honored with CMLS’s Peter Shuttleworth MLS Executive Award of Excellence. In 2012, he was inducted into the Dr. Almon R “Bud” Smith, RCE, AE Leadership Society in recognition of his dedicated service and commitment to advancing the REALTOR® organization and the Association Management profession.

“I’m thrilled at the opportunity to continue a partnership between two of the largest and most forward-thinking MLSs,” Carter said. “Now more than ever, it’s crucial for MLSs to work together to pioneer new ideas and address the needs of real estate brokerages and our industry as a whole.”

“Having Art on the board brings a unique perspective and trustworthy voice to all our strategic discussions,” said MRED President/CEO Rebecca Jensen. “We’re honored to have him continue working with us and we know his valuable insights will go a long way in helping us forge new paths and provide the very best for our customers.”

MRED users will prospect better, thanks to Remine

Remine Lifestyle

If you’re still taking the “spray and pray” approach to your lead generation efforts, stop. MRED now offers something way better.

Let’s face it: Mass marketing, shotgun marketing whatever title you give it, you can’t call it a reliable strategy. Even if you’re lucky enough to score a usable lead from a 3,000-postcard campaign or a day of door knocking, they still aren’t time- or cost-effective methods.

That’s why hyperlocal targeting has become the standard in real estate marketing. That’s why focusing your limited resources on pursuing better leads is the only way to survive in an increasingly competitive market.

That’s why it’s the perfect time for Remine.

MRED is thrilled to launch this predictive analytics tool, a product that sorts through billions of data points and uses that information to highlight consumers who are likely to buy and sell. That means you’ll be spending less time chasing leads and more time closing them. And now you have this unprecedented opportunity at your fingertips in connectMLS. MRED is providing its subscribers with access to Remine’s starter plan, with upgrades available if you want to take your prospecting to the next level with additional tracking, filters, and discounts on purchasing contact information.

Take a closer look…

Key features:

Ownership time: The majority of homeowners move every 7-12 years. Visualize this data on Remine’s interactive map to see where future housing inventory and buyers might be coming from.

Remine

Last sale price: See trends of how much homes have sold for in your target markets.

Sell score: Remine uses property data to predict the amount of time remaining before a listing is put on the market. This information is broken down in categories ranging from 0-6 months to more than 2 years.

Home equity: This filter is available in upgraded plans and allows you to see consumers who have enough equity in their home to put their property on the market. Use this filter to better target homes for door knocking, cold calling, and email campaigns.

Consumer contact information: Once Remine helps you identify consumers who will need your services, you have the option to purchase household contact information a la carte.

So are you ready to pursue real leads? Are you ready to find opportunities that can actually turn into revenue? Are you ready to Remine? You can start here in connectMLS and click on Remine in the tools section. Want some more tips before you get going? Take advantage of the training options below.

Training:

Get started with this introductory video

Register for live Remine webinars below. These one-hour sessions will give you a walkthrough of the property intelligence platform as you learn how to best utilize its many tools.

Wednesday June 6 – 11:00 AM, Click here to register

Thursday June 7 – 6:00 PM, Click here to register

Tuesday, June 12 – 2:00 PM, Click here to register

Thursday, June 14 – 1:00 PM, Click here to register

Click here and select “Remine” or “Remine Online” under “Course” to register for MRED training.
For any additional help, you can chat with Remine’s support team by clicking the blue and white button on the bottom right of the screen when using Remine. And you can always contact MRED’s help desk by calling 630-955-2755 or sending us an email.

Map with prices and one listing