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REinventing MLS

Tag Archives: Multiple Listing Service

MRED CEO Elected to 2013 RESO Board of Directors

Chicagoland MLS Giant Is First Charter Member
of the Real Estate Standards Organization

LISLE, IL–(Marketwire – Oct 30, 2012) –  Midwest Real Estate Data (MRED), Chicagoland’s multiple listing service (MLS), has announced that its Chief Executive Officer Russ Bergeron has been elected to the 2013 Board of Directors of the Real Estate Standards Organization (RESO).

RESO is a group of real estate organizations working together to develop and implement data standards and processes that support innovation, ensure portability, eliminate redundancies and obtain maximum efficiencies for all parties participating in the real estate transaction. RESO’s ultimate goal is a fully automated real estate transaction facilitated by data standards and processes accepted by real estate professionals everywhere.

The Real Estate Transaction Standard (RETS) is a common language spoken by systems handling real estate information, such as multiple listing services (MLSs). Most of RESO’s work currently involves RETS and data definitions to be utilized within RETS. Standardization of data fields and ease of portability of data are of the highest priority to MRED and other MLSs for efficiency of data delivery and the minimizing of expense related to these activities.

“MRED has demonstrated its commitment to RESO and the work it is doing to create accepted data standards and processes by being its first Charter Member,” said Bergeron. “I am thrilled to be elected to the RESO Board of Directors and look forward to directly supporting its very worthy mission and initiatives.”

In addition to the 2013 RESO Board, Bergeron was recently elected to serve on the Council of Multiple Listing Services (CMLS) Board. “It is important that MRED has a ‘seat at the table’ and participates in organizations shaping the future of real estate, like RESO and CMLS,” added Bergeron. “It is gratifying personally that I have been given the opportunity to extend MRED’s influence throughout the real estate industry.”

About MRED

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to nearly 40,000 brokers, agents and appraisers and 8,000 offices. MRED serves Chicago and the surrounding “collar” counties and provides property information encompassing northern Illinois, southern Wisconsin and northwest Indiana. For more information, visit www.MREDLLC.com.

MRED Extends Winning Streak With Rollout of MLS Data Co-op™

Chicagoland MLS Giant Continues to Reinvent MLS

LISLE, IL–(Marketwire – Oct 25, 2012) – Midwest Real Estate Data (MRED), Chicagoland’s multiple listing service (MLS), has announced that the MLS Data Co-op™, from CoreLogic, the provider of the Realist™ public records platform, has gone live with what will eventually become a major listing content cooperative.

Providing MRED customers with a wealth of information with which to enhance their already powerful real estate database, the MLS Data Co-op™ presents users all the information they need on a single screen with access to all MLS listings through a sophisticated map-centric interface. The Co-op delivers valuable property data and reports such as RealAVM™ valuations, tax records, listing history, nearby schools, neighborhood data, community demographics, real estate trends, foreclosure information and more. MLS Data Co-op™ works with all popular browsers and platforms, and uses a common format for listings across MLSs without sacrificing locally unique data values.

While initially only for use with MRED’s own listing content, MRED plans to open up reciprocal access with well over 100 other MLSs which have already joined the Co-op. This will quickly lead to MRED’s real estate professionals having access to listings from across the country and Canada, not only giving them the ability to widely market their listings, but opening a doorway for them to expand their referral networks.

The MLS Data Co-op™ is not a public-facing web site, but is reserved for use by real estate professionals, thus providing access to more detailed listing content and far more data than available on the consumer oriented websites.

“MRED agents are expected to have the most complete information and very best technology at their fingertips,” said MRED’s Chief Executive Officer, Russ Bergeron. “The MLS Data Co-op provides terrific search and reporting functionality and will give brokers the ability to market their properties throughout North America. This fits perfectly with our continuing mission to provide our customers with the best and most cutting-edge products and services in the industry.”

About MRED

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to nearly 40,000 brokers, agents and appraisers and 8,000 offices. MRED serves Chicago and the surrounding “collar” counties and provides property information encompassing northern Illinois, southern Wisconsin and northwest Indiana. For more information, visit www.MREDLLC.com.

Riding the Trillion-Dollar Real Estate Recovery Roller Coaster

Cool infographic relating the real estate market to roller coasters from Realestate.com

MRED Begins the Season With a Win

Fans Respond Positively to the New Look and Enhanced Functionality of MREDLLC.com

LISLE, IL–(Marketwire – Sep 13, 2012) – Midwest Real Estate Data (MRED), Chicagoland’s multiple listing service (MLS), announced that the new MREDLLC.com has been successfully launched and is enjoying a great reception from MRED real estate professionals.

This redesigned website gives real estate professionals across the Midwest a more interactive and user friendly site with which to learn about the extensive suite of products and services provided by MRED, including easy access to its workhorse MLS system, connectMLS™. This new site is the place to find tools Realtors® can use, and to discover all the information and training on how to use them.

“Love it,” said Debbie Marwitz of Coldwell Banker Honig-Bell in Cary. “Everything you need is right there in front of you. Love the ‘top stories’ scrolling at the top and the direct link to connectMLS™. The bottom quick clicks which take you right to the answers — home, statistics, training, etc. — awesome! This site is so easy to navigate. GREAT job! Thanks for all your work on this!”

“OK, so my head is now spinning with this new website,” said Kathy Przybyla of RE/MAX of Barrington. “All of the wonderful options you have given the Realtor® community — thanks!”

Users find the new MREDLLC.com to be easy to navigate and very user friendly. The tabs across the top of the site give the visitor quick and easy access to general information on various topics. The powerful search feature allows you to enter a keyword and all documentation, links and information matching that keyword will be immediately available and accessible.

“I noticed the change right away and I am very pleased with it,” said Valerie DeMarco, of Prudential Starck Realtors in Palatine. “I think that the folks behind MRED have worked diligently to bring us the best MLS service out there. I love my MLS! I like that I can access different feature information right from the home page… and it is more visually appealing than the old website.”

“I thought it was neat to learn about the power search feature that I have not paid attention to while on connectMLS™,” said Bob Little, Jr., of Little Realty in Naperville. “I like that there is a ton of information that is easy to find and the housing statistics are something I can show clients without having to do a lot of prep work. Keep up the good work and continually improving the website.”

Not only are practicing real estate professionals giving the new website high marks, but their staff members are also experiencing the benefit of a cutting-edge MREDLLC.com.

“I think it is just great,” said Linda Kous, Lead/Listing Coordinator for The G-Slow Team in Frankfort. “As an assistant there are many times I have questions and the agent is not handy so it is nice to have a resource that is so easy to read visually and ‘user friendly’. I read all the tips sent from MRED as they come but it is nice that now they are indexed so you can go back when you need them and review — the “How To” section especially! You guys are always making our work life easier. Thanks.”

About MRED

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to nearly 40,000 brokers, agents and appraisers and 8,000 offices. MRED serves Chicago and the surrounding “collar” counties and provides property information encompassing northern Illinois, southern Wisconsin and northwest Indiana. For more information, visit www.MREDLLC.com.

Are You a Socialist? No, Not THAT Kind

MRED Enhances Social Marketing for Its Customers With Facebook App From Appla.bz

LISLE, IL–(Marketwire – Sep 12, 2012) – Midwest Real Estate Data (MRED) (www.MREDLLC.com), the Chicagoland multiple listing service (MLS), has announced a new partnership that offers its real estate professionals a solution to connect with potential clients through Facebook.

MRED is now offering its customers the MRED Social IDX, a Facebook social listing search app from Appla.bz, which allows real estate agents to add a property search directly to their Facebook business page. Potential home buyers will be able to search accurate and up-to-date listings through a visually intuitive platform. This new application also includes a feature that allows real estate professionals and their clients to have conversations about specific listings in real time via their computer, smartphone or tablet. A “Friend Feedback” feature allows people to share listings with their friends, family, and social circles.

“We are privileged to be working with one of the most well respected MLSs in the country,” says Joshua Lopour, CEO of AppLa.bz. “We are passionate about not only making the home search experience easier and more accessible but making it an event that can be shared with friends and family. We applaud MRED in taking that first step and allowing their agents to be on the cutting edge.”

“Social media is here to stay, and with nearly a billion users Facebook is obviously the place to be,” said MRED CEO Russ Bergeron. “As part of our continued search for products and services that are ahead of the curve, the MRED Social IDX Facebook app certainly fits. I predict this just might become the breakthrough product of the year. I know our customers are going to love it.”

To get to the MRED Facebook App Page, real estate professionals may visit facebook.com/MREDLLC, click on the handbag icon, and add this product to their Facebook brand page. For only $5.99 per month, any MRED customer will now have the ability to offer search-and-display of the full active inventory of homes for sale throughout their Facebook network. Anybody signing up before October 1st is getting the first month for free. With the power of social marketing they will then be able to take advantage of the exponential power of shared networks with their clients, friends and family.

About MRED

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to nearly 40,000 brokers, agents and appraisers and 8,000 offices. MRED serves Chicago and the surrounding “collar” counties and provides property information encompassing northern Illinois, southern Wisconsin and northwest Indiana. For more information, visit www.mredllc.com.

About AppLa.bz

Founded in 2012, AppLa.bz (pronounced App Labs) allows anyone to add quality apps to social media pages in 30 seconds. Currently AppLa.bz is servicing over 600 Brands in retail, music, fashion and most recently real estate. Our offices are conveniently located both in Orange County, California and Vancouver, British Columbia. For more information visit www.AppLa.bz.

Face The Facts Of Facebook!

Everybody is on Facebook, and MRED is providing you a way to get some face time with potential buyers and sellers!

MRED Social IDX (MSI) is a Facebook app that allows Realtors® to add an IDX property search directly to their Facebook business/brand page!  Check this out:

– Potential home buyers are able to search accurate and up-to-date listings through an easy to use platform on YOUR FB PAGE 

– Includes a feature that allows Realtors® and their clients to have conversations about specific listings in real time via their computer, smartphone or tablet

– A “Friend Feedback” feature allows those searching to share listings with their friends, family, and social circles

To get the app, visit facebook.com/MREDLLC, click on the handbag icon (the MRED “App Store”), and add this product to your Facebook business/brand page.  For only $5.99 per month, MRED customers have the ability to offer search-and-display of the full active inventory of homes for sale throughout their Facebook network.

BUT WAIT – WE HAVE A SPECIAL LIMITED TIME OFFER!

Everybody that downloads the app by midnight on September 30, 2012, gets their first month FREE.  Be sure to use the coupon code MR3DB3T4 when you register.

Click HERE to read a short PDF on how to install the app on your FB business/brand page.

After you install the app, click HERE for the details on all of the app’s tools and features.

Or click HERE to watch a short (four minute) “How It Works” video on the MRED Social IDX (MSI) Facebook app!

You can always go to MREDLLC.com, to the Products & Resources tab, for more information on all of our products and services, including the MRED Social IDX page to learn about the MSI Facebook app!

Need help?  Contact MRED’s Help Desk at 630-955-2755 or help.desk@MREDLLC.com.

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