MRED Blog
REinventing MLS
You Don’t Have to Spend, Spend, Spend Anymore
The days of real estate agents spending big bucks on marketing or customer management tools have come to an end. Not only is money tighter today, but you simply do not have to make those expenditures anymore, not if you are a customer of MRED.
You have access to an incredible array of products and services that, when effectively utilized, are what you need to be successful. CAVEAT – none of this works without your effort. Hard work and willingness to devote oneself to real estate is what distinguishes the most accomplished agents from those who aren’t successful.
If we all accept the notion that effort/hard work is necessary, stop spending whatever hard earned money you have on the next product that is going to “do it for you”. Take a look at what you already have available. For example, start with what is the best MLS system in the country, connectMLSTM. It has a Prospecting module you can use to stay in contact with your clients, including providing each of your buyers with their own web site to peruse listings that meet criteria you and they have agreed upon. You can also email listings directly to your buyers right out of the MLS.
I’ve described just a couple of the most basic functions that connectMLSTM provides. Your habitual use of this and other functionality that keeps you in regular, constant touch with current and prospective clients is a very effective way to nuture current business and create future opportunities. And you’re already paying for it in your MLS access fees. Why not take advantage of it?
And doesn’t it make sense that if you are going to spend money you invest it to enhance the functionality of a product or service that you already are using? This is your choice – if you effectively are taking advantage of something and can enhance what it is already accomplishing for you, that’s an investment worth making.
Watch this space for more information about how you can take full advantage of what you are already paying for. Let’s build a toolkit together of MRED products and services that will help you create the success you are capable of and responsible for. And I’m not selling you a bill of goods, here, or anything else for that matter . . .
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When Do You Start Your Work Week?
We’re trying to get a handle on when our customers (brokers, agents, appraisers) get their work weeks going. I have a feeling it’s different for each of those groups, but that there is some consistency within each group.
In the “old days” (sorry), agents typically took off Mondays unless they had to turn something like a signed contract into the office. Even then, they would show up in shorts and a t-shirt (even in winter) to turn it or them (more than one!) in and hightail it out of there. The official work week would not start for them until Tuesday or maybe even Wednesday.
Brokers always opened up on Mondays to process the business their agents did over the weekend. They seemed to do a Monday through Friday kind of business existence, but had to be available on the weekends if problems arose. Of course, if the broker or manager lists and sells, seven days would be the norm (never could figure out how to do more than seven days in a week).
Appraisers seem to have a more normal business existence as they also do a Monday through Friday work week, and their dealings seem to be with entities that share that work week (like banks.). Please let me know if I’m way off on this.
I wonder if things have changed as the real estate business has changed. Do you work different days of the week than in the “old days”?
At MRED we are trying to communicate on those dates and times that seem to work best for you. Since the vast majority of our customers are agents, we send out the eTip on Wednesdays, as that is when most of you are back to work. We send out a short reminder about a product or service we are focusing on every Friday, to give you some extra tool or ammunition you need before the weekend hits. On Sundays we send out the Training Monitor, as we’re thinking you will take a good look at it on that Sunday or Monday and figure out the training opportunities that are good for you that week.
Any monthly or other types of communications seem to work best going out Monday or Tuesday, so all of our real estate professionals can get to it by the middle of the week.
What do you think? Any suggestions regarding a better plan on when to send these out? Your feedback, as always, is welcome.
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