When Do You Start Your Work Week?
June 14, 2011
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We’re trying to get a handle on when our customers (brokers, agents, appraisers) get their work weeks going. I have a feeling it’s different for each of those groups, but that there is some consistency within each group.
In the “old days” (sorry), agents typically took off Mondays unless they had to turn something like a signed contract into the office. Even then, they would show up in shorts and a t-shirt (even in winter) to turn it or them (more than one!) in and hightail it out of there. The official work week would not start for them until Tuesday or maybe even Wednesday.
Brokers always opened up on Mondays to process the business their agents did over the weekend. They seemed to do a Monday through Friday kind of business existence, but had to be available on the weekends if problems arose. Of course, if the broker or manager lists and sells, seven days would be the norm (never could figure out how to do more than seven days in a week).
Appraisers seem to have a more normal business existence as they also do a Monday through Friday work week, and their dealings seem to be with entities that share that work week (like banks.). Please let me know if I’m way off on this.
I wonder if things have changed as the real estate business has changed. Do you work different days of the week than in the “old days”?
At MRED we are trying to communicate on those dates and times that seem to work best for you. Since the vast majority of our customers are agents, we send out the eTip on Wednesdays, as that is when most of you are back to work. We send out a short reminder about a product or service we are focusing on every Friday, to give you some extra tool or ammunition you need before the weekend hits. On Sundays we send out the Training Monitor, as we’re thinking you will take a good look at it on that Sunday or Monday and figure out the training opportunities that are good for you that week.
Any monthly or other types of communications seem to work best going out Monday or Tuesday, so all of our real estate professionals can get to it by the middle of the week.
What do you think? Any suggestions regarding a better plan on when to send these out? Your feedback, as always, is welcome.