REinventing MLS

MREDpalooza – Not Your Typical Real Estate Tech Fair

Eclectic Mix of Exhibitors Offers Unique Experience

LISLE, ILLINOIS (June 4, 2013) – Midwest Real Estate Data (MRED), Chicagoland’s multiple listing service (MLS), had no idea such a wide range of vendors that would be attracted to its upcoming real estate tech expo, MREDpalooza.

“We expected to get interest from major real estate players like Trulia, Zillow and – and we did” said MRED CEO Russ Bergeron.  “We are also pleased by the strong support we are getting from many different sizes and types of companies, and not just from within the real estate industry.”

One of MRED’s service partners is 10K Research & Marketing, architects of The Thing, one of the most popular products MRED delivers.  The Thing, an interactive online market analytics tool integrated into MRED’s MLS system, uses MRED data to deliver easy to understand charts, graphs and housing trends for specific market areas.  Through the power of its interactive mapping tool, The Thing allows the user to define specific market areas and neighborhoods with which a Realtor® can demonstrate their detailed knowledge of their market. 10K came on board early as a ZOINK! level sponsor of MREDpalooza.

Workforce Resource, providers of Down Payment Resource (DPR), another popular service at MRED, is also on board as a ZOINK! sponsor.  DPR matches listings in MRED’s MLS database against thousands of down payment assistance programs, assisting buyers in determining their eligibility for those programs.  DPR helps MRED customers sell listings that might otherwise have gone unsold due to a buyer’s lack of funding – identifying one or more programs for which their listings qualify.

The Chicago Real Estate Forum is dedicated to promoting Chicago real estate news and trends. Their blog promotes news of interest to consumers and industry insiders – from community grand openings, model homes, amenities and more – including news from MRED and MREDpalooza.  Chicago Real Estate Forum is a ZOINK! Sponsor.

Another ZOINK! exhibitor is Goomzee®, delivering to MRED customers a mobile text messaging and QR code marketing tool that delivers property information to buyers’ mobile devices and instantly informs the listing agent about who is making the request.  This technology takes you to the cutting edge and makes “paper flyers” obsolete., yet another ZOINK! exhibitor, have created the MRED Social IDX (MSI) application for Facebook.  With most of the world on Facebook, provides an essential service to MRED customers, combining the power of Facebook with MRED’s Internet Data Exchange (IDX) program – bringing MRED’s MLS property search to an agent’s Facebook business page.  At MREDpalooza, is offering attendees a free month of MSI plus an agent website.

“The variety and numbers of participants has proven to us that MREDpalooza is the right event at the right time,” said Bergeron.   “With thousands already registered and signed up for training sessions, MREDpalooza is going to exceed every expectation for attendees and exhibitors alike.”

About MREDpalooza

MREDpalooza is the largest free real estate tech expo in the country.  Taking place Tuesday, June 18, 2013, from 9:00 a.m. to 4:00 p.m. at the Donald E. Stephens Convention Center in Rosemont, Illinois, MREDpalooza will be a great opportunity for MRED’s customers to learn, at no cost,  about a myriad of real estate products and services to enhance their businesses.

MRED is planning for several thousand attendees and scores of vendors, many of whom have already committed to attending.  Training sessions and demos will be offered throughout the day, providing more in-depth understanding of many of the products and services.  Those wishing to attend or exhibit at MREDpalooza are asked to visit for free registration and sponsorship information.

About MRED

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to nearly 40,000 brokers and appraisers and 8,000 offices.  MRED serves Chicago and the surrounding “collar” counties and provides property information encompassing northern Illinois, southern Wisconsin and northwest Indiana.  MRED delivers over twenty products and services to its customers, complementing connectMLS™, the top-rated MLS system in the country per the latest WAV Group MLS Technology Survey.  For more information please visit

One response to “MREDpalooza – Not Your Typical Real Estate Tech Fair

  1. Carrie Little-Bey June 5, 2013 at 4:49 pm

    Reblogged this on Carrie Little-Bey – The Realtor and commented:
    This is one of the largest Technology Fairs ever. If you are a real estate professional or in the real estate industry you can’t miss this event.

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