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REinventing MLS
Category Archives: Uncategorized
Monthly, annual gains seen in number of homes under contract
Posted by on July 21, 2020
MRED’s Weekly Market Snapshot shows continued strengthening of the residential market as gauged by the number of homes under contract. The report, which looks at all of MRED’s markets, shows a three percent weekly gain in contracts, and a whopping 59 percent gain when the week ending July 20 is compared on an annual basis. Other findings:
- Closed sales increased 22.6 percent over the previous week, posting strong numbers coming out of the initial stages of the COVID-19 crisis. Closed sales are just five percent off of 2019 numbers.
- The median price leaped 6.5 percent for the week, showing consumer interest driven in part by attractive financing rates.
Find out what the market is doing with this weekly update provided by MRED each Tuesday.
Contracts post 12 percent weekly gain, MRED data shows
Posted by on July 14, 2020
Homes under contract for the week ending July 13 increased 12 percent over the previous week and posted a 67 percent annual increase, according to MRED’s Weekly Market Snapshot. Other findings include:
- New listings rose 25 percent on a week-to-week basis, just slightly off of 2019 levels for the same week.
- Median prices were essentially flat on an annual basis, rising just one percent for the same week last year.
MRED tracks key real estate metrics from across its 16-association service area in the Weekly Market Snapshot. Find the report here.
Key metrics point to strong start to July housing market
Posted by on July 7, 2020
Homes under contract, closings, new listings and median prices posted gains in the first week of July, pointing to a housing market which is showing signs of a definite rebound.
Contracts soared 48 percent for the first week of July when compared to 2019 numbers. According to data provided by MRED, there were 4,327 contracts for the week of June 30-July 6, compared to just 2,922 the previous year.
Other findings:
- Closings increased 47 percent for the week when compared year over year, with 3,313 closings recorded for June 30-July 6.
- New listings increased nine percent for the first week of July when compared to the same period in 2019.
- Median prices increased five percent to $260,000, increasing from $247,250 as buyers returned to the market.
Learn more about the market each week with the Weekly Market Snapshot which looks at data from throughout MRED’s network. Find the report here.
Closings see third week of increases, still lag 2019 numbers
Posted by on June 30, 2020
MRED’s Weekly market Snapshot from across the MLS’s service areas shows home sales for the final full week of June built on previous-week gains, posting a seven-percent increase. Despite upward movement, sales were still substantially off of 2019’s home sale numbers. Find out more in this week’s report, including continued strong showings for homes going under contract.
Among the findings:
- New listings entered into MRED’s connectMLS for the week of June 29 were off just three percent from 2019.
- Median prices for the week showed continued modest gains, posting a 1.2 percent increase over 2019 numbers.
- Open houses, a measure of consumer market interest, doubled over the course of the month.
Learn more in the Weekly market Snapshot, released each Tuesday by MRED. Find the report here.
Remine Pro: Your premium access to an easier workflow solution
Posted by on July 2, 2019
Our goal is to make your job easier. Because of this, we’re excited to announce that we’ve upgraded your access to Remine from the Starter Plan to the Pro Plan as an included member benefit.
We’ve been working with Remine for a year and a half with fantastic results. During this time, Remine’s team has enacted countless updates to continually innovate and improve on their game-changing service. That’s exactly what we look for in partners to give you the tools that enable you to succeed.
Here’s what you can do with your upcoming increased Remine access:
- Find what you need with extensive property record information.
- Stay organized by tracking up to 10,000 properties (instead of just 100).
- Evaluate potential leads with access to the Buy Score.
- See when deeds and warranties are posted with enabled tracking.
- Access premium map-based search on AVMs, equity, absentee, flood, school, and neighborhoods.
- Use premium analytics within Client Engage.
Here’s what you can do next:
- Access Remine on your desktop in the “Tools, Resources, & Links” section of connectMLS and download the Remine Mobile app.
- Sign up for a FREE Remine training class to learn more about everything this effective product has to offer.
Questions? Contact the MRED Help Desk at 630-955-2755 or help.desk@MREDLLC.com
Bring Properties to Life with Homesnap!
Posted by on March 19, 2019
Now more than ever, home buyers want to be part of their home search process. They use the Internet to explore what’s happening in their local market. They expect their agent to be just as tech-savvy as they are and to collaborate with them within real estate mobile apps like Homesnap.
As a listing agent, you need to immerse a potential buyer into a home while they are doing their own browsing online, before they even step in it. As a buyer’s agent, you need to provide your clients a homesearch experience that is not only informative but engaging. This is where Homesnap can help!
1. A Search Experience Like No Other
When prospective buyers search for a home, they look for a platform that gives them accurate information and an immerses themselves into the property so they can imagine themselves living there. One of the first things prospective buyers will do is scan through the media associated with a home – the more eye-catching a property is, the more interested they’ll become. Those initial visuals grab the attention of that buyer and make them want to read more or even schedule a property visit.
Traditionally, the most common way a prospective buyer experiences a home is through photos. While photos are helpful, they have become the norm and may not accurately highlight a home’s best features. Buyers now want to see 3D tours, street views, virtual tours, and more. The good news is more and more agents are now incorporating these new media tactics into their marketing strategy for their listings.
Homesnap recognized this demand for an engaging consumer homesearch experience. They are focused on offering agents solutions that help them optimally promote their listings, and drive more leads to the true listing agent.These factors led to Homesnap’s Redesigned Media Listing Center.
Moving forward, when a user views a listing in the Homesnap app, the first thing they will see is all media associated with that listing. Consumers and agents will be able to not only view MLS Photos, but also any 3D or virtual tours available for that listing, the street view of the surrounding area of the property, a map with streamlined access to walk the property lines or get directions to the listing, and any stories the listing agent created. If they like what they see, the user can then simply scroll down to get further information about the property and connect with the agent they are branded to in Homesnap, or the actual listing agent if they aren’t working with an agent yet to discuss further!
2. Show, Tell, and Sell with Homesnap Stories
Of all the different tactics an agent can market their listing with, video is becoming the most popular due to its effectiveness and ability to bring listings to life and immerse a prospective buyer into the home before stepping foot in it. According to NAR, 73% of homeowners say they are more likely to list with a real estate agent who uses video. Additionally, viewers of video retain 95% of the content, compared to 10% when reading that same content through text. While video is a known powerful marketing tool, only 9% of agents incorporate video into their listings because traditionally it can be expensive, time-consuming, and difficult to create. With Homesnap’s newest feature – Homesnap Stories – this is changing.
For the first time ever, listing agents can create their own video marketing content in a way that’s free, fun, and easy. Agents can use Homesnap to create short video clips of their listings that highlight important features or facts about a home that can’t across in a photo, while connecting with potential buyers in a more personalized way. Stories can be created with personalized video, customizable photos, and even engaging augmented reality.
Every home has a story to tell. With Homesnap Stories, agents can be that storyteller to drive more interest in a property and sell it more quickly Potential buyers are able to get a better sense of the property right from their phone and narrow down the properties they want to focus on. If that potential buyer is already connected to an agent in Homesnap, that relationship will be maintained- meaning that buyer would still contact their connected agent to discuss the property.
While the creation of Stories is only available to listing agents currently, in the future Homesnap has plans to allow all agents to make their own Stories to create deeper connections with their clients and showcase their personal brand.
