REinventing MLS

MRED President/CEO Rebecca Jensen running for RESO Board of Directors

The Real Estate Standards Organization (RESO) Board of Directors election opens today. If you’re a voting member of RESO, I would greatly appreciate your support.


I’ve seen firsthand the incredible accomplishments RESO delivers to help guide our industry. Three of the most important priorities for the organization include streamlining certification, continued education for MLSs and vendors through the transition process, and improving overall adoption metrics across the industry. RESO’s focus on removing roadblocks that inhibit standards adoption is essential.

One of the ways RESO does this is through Internet Tracking Standards. Big data is part of the technology strategy for MLSs and brokers alike. Big data magnifies decision-making power, which leads to greater efficiencies. Creating greater efficiencies was one of the primary reasons that RESO was chartered in the first place. Through the great work being done by RESO’s Internet Tracking Workgroup, a new industry initiative (which I call IDX 2.0) can be created. Like its version 1 counterpart, IDX 2.0 will leverage the network effect brought to bear by MLSs to create a combined achievement that’s far greater than the sum of its parts.

I’m proud to have served on RESO’s Board of Directors for seven years, including four as Board Chair. I hope to continue serving this fantastic organization and helping advance its mission by passionately serving on its Board in the available Class C seat. I’m dedicated to spreading its compelling story across the industry for the betterment of real estate. I would be honored to continue serving on RESO’s Board of Directors.

Thank you for your consideration,

-Rebecca Jensen

MRED President/CEO

(Not a member of RESO? Click here to join!)

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