REinventing MLS

MRED Rolls out the Red Carpet for Listingbook AI

Agent Insight™ Client Collaboration Platform
Revolutionizes Communications with Real Estate Professionals

LISLE, ILLINOIS (February 20, 2013) – Midwest Real Estate Data (MRED), Chicagoland’s multiple listing service (MLS), has announced that Listingbook AI, the cutting edge customer collaboration/interaction tool, has gone live to its nearly 40,000 real estate practitioners.

Listingbook AI is the only real estate platform that gives consumers the ability to search MLS data, while giving their real estate professionals the means with which to collaborate and interact with them on a deeper and more meaningful level.  AI includes features such as price reduction notifications, school information, and sold history that further enhance the value of the listing information to which consumers have access.     Fully integrated into MRED’s MLS system, every MRED agent has been given a free subscription to Listingbook AI. Listingbook also offers an upgrade path to the Pro™ version of their product which includes even more in-depth benefits and features.

“We are excited to bring our next generation Listingbook AI service to MRED’s 40,000 real estate professionals, as well as their house selling and house hunting clients throughout the Chicagoland area,” said Randall Kaplan, Chief Executive Officer of Listingbook.  “Buyers can be confident that Listingbook gives them access to the most accurate and comprehensive information on every MLS-listed home for sale. Additionally, sellers can use Listingbook to monitor competitive listings on the market and to understand sales trends – ensuring that they get the best price for their home,” Kaplan said.

“Listingbook AI further boosts the mission of MRED – to Reinvent MLS,” said MRED CEO Russ Bergeron.  “We now provide our real estate professionals with a great relationship building tool.  Listingbook AI eliminates the unknown – one can now know what clients are thinking by identifying what, where and when they are searching. Letting the client take the wheel, while constantly monitoring their progress and location, puts the Realtor® in control.  This is a win for everybody in the transaction, and we’re excited to be able to provide access for all of our customers and their clients.”

About MRED

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to nearly 40,000 brokers and appraisers and 8,000 offices.  MRED serves Chicago and the surrounding “collar” counties and provides property information encompassing northern Illinois, southern Wisconsin and northwest Indiana.  For more information please visit

About Listingbook

Listingbook™ LLC, based in Greensboro, N.C., is an online service that connects real estate agents and their clients through an integrated platform of client management, sales productivity and direct marketing tools. Listingbook has qualified users who gain access only through their licensed real estate agent. Listingbook is the first-ever web based community of qualified buyers and sellers, brokers and agents and home service professionals. The company was founded in 1999 and has agreements in place throughout the Continental US.  For more information about Listingbook, call 336-722-3456 x101 or visit

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