REinventing MLS

Chicagoland Realtors® Elect MRED’s Agent-Branded App as Clear Winner

There is No Debating the Value of the new Midwest Homes™

ImageLISLE, ILLINOIS (October 18, 2011) – Midwest Real Estate Data (MRED) (, the Chicagoland multiple listing service (MLS), has announced the introduction of an agent-branded IDX listing search as part of its Midwest Homes™ app suite.  This mobile app puts the agent’s brand in front of their customers, turning every home listed into a virtual flyer promoting that agent and generating real-time leads.

Earlier this year, MRED premiered Midwest Homes™ to give their real estate professionals an MLS home searching app.  Midwest Homes™ was developed in partnership with iKenex, the mobile division of DoApp, a top five mobile developer.  Featuring interactive map searching and geo-location technology, Midwest Homes™ makes it easy to find nearby for-sale listings.  While doing business on the go, MRED practitioners can log in to obtain a rich set of data for all of the homes listed for sale in their MLS.  Midwest Homes™ can be downloaded for free at the app stores and is fully functional on iPhones, Androids, and iPads.

With the introduction of the Agent Branded MLS Search App, MRED customers can now personalize the Midwest Homes™ app, directing their clients to their preferred app store for a free download that is personalized to their agent.  With consumers gravitating to the mobile world at an ever-increasing rate, Midwest Homes™ offers agents the ability to deliver a cutting-edge mobile MLS consumer search while reinforcing their relationship with their clients.  This functionality is available for only a $30 set up charge and $5.99 per month for unlimited downloads.

“MRED is known for their leadership in world-class technologies that make agents and brokers more productive and successful,” said Dave Borrillo, Chief Technology Officer of DoApp.  “Because we share those goals, we look forward to continuing our partnership with them to provide mobile apps that not only increase productivity, but also help agents better serve their clients.  We are really excited about some brand new capabilities specifically geared for the unique needs of MRED.”

“We are totally committed to mobile and providing our customers with the tools they need to succeed on all of the major mobile platforms existing today,” said MRED CEO Russ Bergeron. “Midwest Homes™ provides a top of the line mobile MLS search for our real estate professionals while giving them the ability to deliver branded search capabilities to their clients.  This is a win for everybody, especially the consumer.”

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