MRED Blog

REinventing MLS . . .

Midwest Real Estate Data Announces Agreement to Go Mobile with Goomzee

Midwest Real Estate Data (MRED) has announced an agreement to license Goomzee’s Realty Connect® product and revolutionize how Chicago area home-buyers and sellers access real estate listing information on their mobile phones. Goomzee’s text message marketing and lead generating QR code technology will be provided as a benefit to MRED’s nearly 40,000 customers.

Goomzee’s Realty Connect helps connect buyers and sellers using mobile technologies and will integrate with MRED’s connectMLS™ system. Agents place signs or ads regarding a property for sale that prompt potential buyers to send a text message or scan a QR (Quick Response) graphic. Within seconds the buyer receives a response containing property information, pricing and photos. At the same time, the agent is notified of the buyer’s inquiry. Automated tools then help the agent screen and cultivate those leads to establish a relationship with the buyer.

Russ Bergeron, CEO of MRED, said, “One mission of MRED is to provide our members with the best tools and information available in the industry. Providing consumers with access to real estate listing information while on-the-go has become mission critical to support our customers’ success, and Goomzee’s mobile solutions will improve our brokers and agents’ productivity, professionalism and relationships with buyers and sellers.”



“We are excited to be chosen by MRED and look forward to adding further value and efficiency to their members,” states Goomzee CEO, Mike Sparr. “By offering consumers instant access to the information they need using text messages, QR codes, and the mobile Web, agents can promote their listings to more potential buyers, cement their position as the trusted source of local real estate information, and close more transactions.”

About MRED

Midwest Real Estate Data (MRED) is a real estate data aggregator and distributor that provides the largest multiple listing service (by listing volume) to nearly 40,000 customers, with property information encompassing northern Illinois, southern Wisconsin and northwest Indiana.

About Goomzee

Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales. With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.

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