REinventing MLS

Midwest Real Estate Data Reaches Groundbreaking MLS Data Syndication Licensing Agreement with Onboard Informatics

Midwest Real Estate Data (MRED) has announced an agreement to license Listings 360°Insight, Onboard Informatics’ real-time, integrated API data distribution, tracking and business intelligence system, to power its listings distribution efforts.

Designed for an MLS to install as its primary mechanism for authorizing and enabling access to listings information for use on websites, the platform has been successfully utilized by Onboard Informatics (Onboard) with real estate industry clients for more than two years. MRED is the first MLS client for the Listings 360°Insight platform.

“Our industry is experiencing both the benefits and challenges of internet data distribution,” says Russ Bergeron, CEO of MRED. “However, the current methods with which we distribute listing content to online publishers and syndicators have resulted in far reaching negative consequences. Together with brokers, we struggle to overcome the problems of diminished data integrity, misuse of brokers’ listings and a lack of real-time reporting and analytics that would enable us to understand what’s working and what’s not; but real solutions are not possible within the current model. It is time to evolve and innovate.”

“We’re proud to partner with MRED and lead positive change”, states Jonathan Bednarsh, COO and President of Onboard. “Russ Bergeron is known for progress and innovation in our industry; our teams and goals are very much aligned. Listings 360°Insight will lead MLSs to a new phase of listing distribution where today’s pains are diminished, processes are simplified, data is secured, business intelligence is derived and opportunity becomes a reality. Everyone benefits – and that is truly exciting.”

When an MLS licenses the Listings 360°Insight platform from Onboard, they receive 3 components: (1) The Search API is a real-time, authenticated request and response system to access the listings data from a secure environment; (2) The Tracking API provides the MLS with the ability to collect real-time information on the use of licensed data including identification of websites upon which MLS data is being displayed; and (3) The Visibility Portal which is a reporting compilation built on the treasure trove of valuable information captured by the Search and Tracking APIs – invaluable in helping MLSs, Agents, Brokers and Developers improve their businesses.

“With a history of stellar performance in our industry and the technology platform already in place, Onboard is poised to partner with us and lead change in our industry,” says Bergeron. “MRED and Onboard will work closely with key partners along the way and look forward to launching later this year.”

About MRED

Midwest Real Estate Data (MRED) is a real estate data aggregator and distributor that provides the largest multiple listing service (by listing volume) to nearly 40,000 customers, with property information encompassing northern Illinois, southern Wisconsin and northwest Indiana.

About Onboard Informatics

Since 2001, Onboard Informatics has provided comprehensive local, regional and national real estate data solutions, powerful Web tools and Web services to some of the most innovative companies in the real estate, publishing, and technology sectors. Onboard is the pioneer with providing Lifestyle Search while also delivering seamless integration of property listings, community, school, neighborhood, geographic and demographic information, supporting clients in achieving business objectives on Web and mobile platforms. Privately held since its founding, Onboard is located in the heart of the world’s financial center in the Wall Street area of New York City. For more information about Onboard Informatics visit

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