MRED Blog
REinventing MLS
Category Archives: MRED in the News
Midwest Real Estate Data Announces Agreement to Go Mobile with Goomzee
Midwest Real Estate Data (MRED) has announced an agreement to license Goomzee’s Realty Connect® product and revolutionize how Chicago area home-buyers and sellers access real estate listing information on their mobile phones. Goomzee’s text message marketing and lead generating QR code technology will be provided as a benefit to MRED’s nearly 40,000 customers.
Goomzee’s Realty Connect helps connect buyers and sellers using mobile technologies and will integrate with MRED’s connectMLS™ system. Agents place signs or ads regarding a property for sale that prompt potential buyers to send a text message or scan a QR (Quick Response) graphic. Within seconds the buyer receives a response containing property information, pricing and photos. At the same time, the agent is notified of the buyer’s inquiry. Automated tools then help the agent screen and cultivate those leads to establish a relationship with the buyer.
Russ Bergeron, CEO of MRED, said, “One mission of MRED is to provide our members with the best tools and information available in the industry. Providing consumers with access to real estate listing information while on-the-go has become mission critical to support our customers’ success, and Goomzee’s mobile solutions will improve our brokers and agents’ productivity, professionalism and relationships with buyers and sellers.”
“We are excited to be chosen by MRED and look forward to adding further value and efficiency to their members,” states Goomzee CEO, Mike Sparr. “By offering consumers instant access to the information they need using text messages, QR codes, and the mobile Web, agents can promote their listings to more potential buyers, cement their position as the trusted source of local real estate information, and close more transactions.”
About MRED
Midwest Real Estate Data (MRED) is a real estate data aggregator and distributor that provides the largest multiple listing service (by listing volume) to nearly 40,000 customers, with property information encompassing northern Illinois, southern Wisconsin and northwest Indiana.
About Goomzee
Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer’s cell phone while they are standing at the property or on the go and helps convert more leads into sales. With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.
Midwest Real Estate Data and Workforce Resource Announce Down Payment Assistance Initiative
Midwest Real Estate Data LLC (MRED) (www.mredllc.com) and Workforce Resource, LLC (WFR) (www.workforce-resource.com) announced today that the organizations have entered into a contract to integrate WFR’s Down Payment Resource product (www.downpayment-resource.com) with MRED’s listing data.
Down Payment Resource is the first product to aggregate down payment assistance program information into one platform and integrate that information into a multiple listing services’ listing data. It connects eligible homebuyers and properties with government-funded programs for down payments, affordable mortgages and rehab loans.
“MRED is very pleased to be able to provide our brokers and agents a tool that enables them to identify listings that qualify for down payment assistance programs and help buyers determine their potential eligibility for those programs,” said MRED’s Chief Executive Officer, Russ Bergeron. “In today’s environment, prospective purchasers face new, stricter requirements to obtain a mortgage. Down Payment Resource helps both potential buyers and the real estate professionals serving them. It is truly a winning proposition for everybody involved. This is just one more example of MRED’s dedication to offering its customers no cost applications that enable them to put people in homes they might otherwise not be able to afford.”
The tool is easy to use. As agents search the MRED MLS database or as homebuyers search for properties in MRED’s broker and agent websites, homes eligible for down payment assistance will be clearly marked with the Down Payment Resource’s icon. Clicking on the icon allows the buyer to answer eight simple questions to see if they meet qualifications for available down payment assistance programs. Agents and brokers will have access to more detailed information about all the programs for which their property or their buyer might be eligible.
“A cornerstone of our value proposition is that everyone who uses this service wins,” says real estate and lending industry veteran Rob Chrane, founder of WFR. “While homebuyers are the ultimate beneficiaries, real estate agents and builders sell more homes; lenders make more loans; and housing finance agencies meet their missions in a time of dwindling resources. We’re very pleased to partner with MRED’s forward thinking leadership to provide their members with the tools to assist more homebuyers in finding affordable homes to purchase and live in for years to come,” said Chrane.
About MRED:
Midwest Real Estate Data is a real estate data aggregator and distributor that provides the largest multiple listing service (by listing volume) to over 40,000 customers, with property information encompassing northern Illinois, southern Wisconsin and northwest Indiana. (www.mredllc.com)
About Workforce Resource:
Founded in 2008, parent company Workforce Resource® is a web-based software company whose mission is to connect people with hard to find financial resources for better living. In 2010, the company launched “Down Payment Resource” as an extension of its offerings to turn potential home buyers into qualified buyers by connecting them to buyer assistance funding they may not have otherwise known existed. (www.workforce-resource.com)
MRED Blog 