REinventing MLS

MRED Stuns Industry with Super-Success of MREDpalooza

Attendees, Sponsors and Exhibitors Thrilled with the Real Estate Tech Event of the Year

LISLE, ILLINOIS (June 24, 2013) – MREDpalooza was a super-success!  That was the consensus of the attendees, sponsors and exhibitors as told to the staff of Midwest Real Estate Data (MRED), Chicagoland’s multiple listing service (MLS), host of the event.

MREDpalooza, which took place on June 18th, surpassed all expectations and delivered on its promise as the largest and most impressive free real estate tech event of the year.  Almost 4,300 expo attendees stormed the Donald E. Stephens Convention Center in Rosemont.  Training classes were filled to overflowing with almost 7,400 pre-event registrations and numerous walk-ins.  Everyone came away impressed.

“Thanks for MREDpalooza – it was very informative,” said Sharon Drumm of Drumm Realty in Manteno.  “We learned LOTS!

“MREDpalooza was a valuable experience to learn how real estate technology impacts our industry and how knowledge of the various products and services available can empower any broker or agent,” said Marco Mallard of Safe Harbor Realty in Chicago.  “I got a chance to talk to several representatives that offered me insight into upcoming products and technology, and also empowered my utilization of current products and services. And for free?!  Totally worth it.”

“MREDpalooza was absolutely phenomenal — and free!” said Linda Krause of RealLiving Speckman Realty in Bourbonnais.  “The location, placement of vendors and classes running continuously throughout the day was a great idea.  Having amenities and food vendors nearby was an additional plus!  Thank you!”

“I just flew in from overseas – Romania,” said Bruce Theobald, of Lakefront Realty Group in Chicago.  “This is fabulous!  You guys are great.”

“I got to meet a lot of “behind the scenes” people from MRED,” said Kathy Repsis of Coldwell Banker Residential in Elmhurst.  “I love MRED and all of their Help Desk staff people.”

MREDpalooza’s sponsors and exhibitors were equally amazed with the large turnout and enthusiasm of attendees.

“Russ Bergeron and his crew at MRED showed us how it’s done,” said Greg Robertson, Co-founder of W&R Studios.  “We had our single best day for Cloud CMA Power Pack orders. I also spoke to a few other vendors and heard the “best day ever” comment more than a few times. The place was rocking for 7 hours straight. I probably left some money on the table by not having another person in the booth with me, it was that crazy.”

“Congrats to the MRED team!” said Susan Young of  “Our classes were standing room only and our booth was extremely busy all day.  Well done MRED!”

“We were thrilled by the amount of booth traffic and energy MREDpalooza provided,” said Vanessa Murray, Partner Marketing Manager for Market Leader.  “And a huge ‘Thank You’ goes to Gayle Ludemann and all the MRED team for making this a successful event and wonderful vendor partnership. It was a great show for us and we will definitely be sponsoring again!”

“The integration of down payment assistance information into property listings is a new concept,” said Rob Chrane, President of Down Payment Resource (DPR).  “Seven hours of non-stop engagement with MRED real estate professionals gave us a great opportunity to share our product’s features and answer questions up close and personal.  We were thrilled with the level of participation at MREDpalooza.”

“MREDpalooza had an amazing turn out!” said Liz McKay, Production Manager for 10K Research and Marketing.  “The 10K booth was busy all day, and we had great responses to our demos.  We’ve long valued our partnership with MRED; and the popularity of our product demonstrations at MREDpalooza cemented our mutual commitment to thrill MRED members.”

“I cannot express how satisfying it is to me personally and to our staff to have such a successful event,” said MRED CEO Russ Bergeron.  “It was a lot of hard work, but it was extremely important to us that this be a special experience for our attendees, sponsors and exhibitors.  We pulled out all the stops, and everyone involved thinks this was time very well spent.”

About MRED

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to nearly 40,000 brokers and appraisers and 8,000 offices.  MRED serves Chicago and the surrounding “collar” counties and provides property information encompassing northern Illinois, southern Wisconsin and northwest Indiana.  MRED delivers over twenty products and services to its customers, complementing connectMLS™, the top-rated MLS system in the country per the latest WAV Group MLS Technology Survey.  For more information please visit

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