REinventing MLS

100 Million Online Consumers to Attend MREDpalooza

Top Real Estate Websites On Board For Huge Summer Event

LISLE, ILLINOIS (May 6, 2013) – Midwest Real Estate Data (MRED), Chicagoland’s multiple listing service (MLS), has announced that national home search websites Zillow,, and are sponsoring and attending MREDpalooza, the largest free real estate tech expo in the country.  Zillow and are ZAP! level sponsors, and is a ZOINK! level sponsor.  They join, which MRED earlier announced as a POW! sponsor, MREDpalooza’s highest level of sponsorship.

Also sponsoring at the ZOINK! Level and attending are mega real estate brokerages Coldwell Banker Residential and Baird & Warner.  Each has a significant presence in the Chicagoland real estate market with their own web-based home search tools.  Combining the number of visitors to each of these major player’s websites delivers over 100 million consumers every month.

“We are pleased to participate as a sponsor of MREDpalooza and looking forward to seeing many MRED members at this event,” said Susan Young, Senior Manager of, Industry Relations.  “We will demonstrate the many free benefits that they will want to use, especially the new Find application.  MRED members will want to take full advantage of this free research tool when it becomes available to them next week.

“Zillow is the leading home and real estate-related marketplace on mobile and the Web, dedicated to helping home shoppers, sellers and renters find vital information about homes, and connect with the best local professionals,” said Chris Crocker, Vice-President of Partner Relations for Zillow.  “We are excited to be a sponsor of MREDpalooza and showcase our newest suite of tools to help real estate agents attract and retain new and current clients.”

“Coldwell Banker Residential Brokerage is proud to partner with MRED and sponsor MREDpalooza,” said Fran Broude, President and Chief Operating Officer of Coldwell Banker Residential.  “In one of the most rapidly changing eras of real estate technology, tools and training, an event such as this championed by one of the most forward thinking MLS organizations in the country is exactly what all Chicagoland real estate agents need.”

“We’re pleased to support MRED in its efforts to provide a continued focus on technology,” said Jennifer Alter Warden, President of Residential Sales for Baird & Warner. “We’re especially excited for this opportunity to introduce our suite of innovative tools that enable broker associates to work whenever, wherever and however they want.”

“We are thrilled that all of the major players in real estate share our conviction that MREDpalooza is the place to be this June” said MRED CEO Russ Bergeron.  “MRED customers are going to have the opportunity to meet, be trained by, and learn about the greatest real estate organizations and tools in the business.  MREDpalooza is officially a ‘can’t miss’ event.”

MRED still has a few sponsorship and exhibiting opportunities available.  All MREDpalooza participants will enjoy significant interaction with thousands of MRED’s customers.

About MREDpalooza

MREDpalooza is the largest free real estate tech expo in the country.  Taking place Tuesday, June 18, 2013, from 9:00 a.m. to 4:00 p.m. at the Donald E. Stephens Convention Center in Rosemont, Illinois, MREDpalooza will be a great opportunity for MRED’s customers to learn, at no cost, about a myriad of real estate products and services to enhance their businesses.

MRED is planning for several thousand attendees and scores of vendors, many of whom have already committed to attending.  Training sessions and demos will be offered throughout the day, providing more in-depth understanding of many of the products and services.  Those wishing to attend or exhibit at MREDpalooza are asked to visit for free registration and sponsorship information.

About MRED

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to nearly 40,000 brokers and appraisers and 8,000 offices.  MRED serves Chicago and the surrounding “collar” counties and provides property information encompassing northern Illinois, southern Wisconsin and northwest Indiana.  MRED delivers over twenty products and services to its customers, complementing connectMLS™, the top-rated MLS system in the country per the latest WAV Group MLS Technology Survey.  For more information please visit

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