REinventing MLS

MRED Partners with Trulia in Shared Success Program

New program helps MLSs empower customers to more effectively market themselves online

LISLE, ILLINOIS (March 6, 2013) – Midwest Real Estate Data (MRED), Chicagoland’s multiple listing service (MLS), announced that it is the first MLS to enter into a partnership with Trulia (NYSE: TRLA) in their Shared Success Program. Trulia, a leading online marketplace for home buyers, sellers, renters, and real estate professionals, designed this program to help MLSs accelerate their customers’ success through premier training and exposure to the latest tools and trends in real estate marketing. Services such as mobile productivity tools and opportunities for agents to exhibit specific areas of expertise will be featured in the program to help make agents more effective.

“Consumers flock to Trulia and agents witness them using Trulia’s apps as part of their home search, so this partnership reaffirms our commitment to help our members succeed and adapt their business as the Internet and mobile apps increasingly become the fundamental destination for consumer home searches,” said MRED CEO Russ Bergeron. “Trulia is delivering the online and mobile tools to help agents meet the expectations of today’s consumers, and agents who adopt those tools effectively will build a better business.”

“It’s critical that agents adjust to today’s Internet marketplace if they want to build a thriving business as the real estate market recovers,” said Alon Chaver, VP Industry Services at Trulia. “We can offer exposure and education to help agents navigate this new market and facilitate connections between real estate professionals and the tens of millions of consumers who visit Trulia on the web and on mobile each month. MLSs benefit when they distribute this added value to their members, so this is a partnership that benefits all parties involved.

“As in the past MRED is acting as a facilitator for those brokers and agents who are already working with or desire to work with Trulia,” added Bergeron.  “Our policy has always been and continues to be that the listing broker decides where their listings are displayed, and what products and services they wish to adopt.”

About MRED

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to nearly 40,000 brokers and appraisers and 8,000 offices.  MRED serves Chicago and the surrounding “collar” counties and provides property information encompassing northern Illinois, southern Wisconsin and northwest Indiana.  MRED delivers over twenty products and services to its customers, complementing connectMLS™, the top-rated MLS system in the country per the latest WAV Group MLS Technology Survey.  For more information please visit

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