REinventing MLS

Category Archives: CEO Corner

MRED to Feed Listings to CoreLogic Analytics Venture

Midwest Real Estate Data CEO Delivers State of MLS Presentation to Illinois Association of Realtors

Midwest Real Estate Data (MRED) CEO Russ Bergeron delivered a presentation on the Future of Multiple Listing Services (MLS) at the recent Illinois Association of Realtors® (IAR) Business Meetings, which took place in Springfield, Illinois.

Mr. Bergeron was invited to update the attendees of the MLS/Member Forum regarding current events and issues affecting MRED and multiple listing services throughout the state. MRED, the largest MLS in the country by listing volume, currently has in its systems approximately ninety percent (90%) of the active inventory of residential real estate for sale in Illinois.

With a blend of humor and knowledge based on his years’ of experience in the technology arena, Mr. Bergeron’s talk took two paths – technology and synergy. He reviewed several different initiatives being implemented around the country where MLSs are coming together to provide seamless delivery of information across traditional MLS boundaries on a large regional scale. Because MRED maintains such a large portion of the statewide listing databases, and serves nearly eighty-five percent (85%) of IAR’s membership, Mr. Bergeron was able to lay out several possible scenarios in which a statewide database of property information could easily and affordably be made available to both the real estate professional as well as the consumer.

No talk could be complete these days without mentioning social media. Mr. Bergeron described several ways with which real estate practitioners can take advantage of this booming medium with which they could not only network and prospect for future customers, but could share information and expertise via the shared networks of their networks and those of their clients. Mr. Bergeron used the MRED Social Media Widget as an example of how the power of social media could be harnessed and used easily by MRED customers to promote themselves to a larger and larger audience.

“It was very rewarding to have the opportunity to address the leaders in Illinois real estate who attend IAR’s Business Meetings,” said Bergeron. “It is my goal to take every opportunity to meet and discuss real estate and real estate technology with professionals throughout Illinois. So many Illinois real estate agents are customers of MRED, and I am interested in meeting with as many of them as possible to spread the word about MRED and how we are reinventing MLS.”

About MRED

Midwest Real Estate Data (MRED) is a real estate data aggregator and distributor that provides the largest multiple listing service (by listing volume) to nearly 40,000 customers, with property information encompassing northern Illinois, southern Wisconsin and northwest Indiana.

Midwest Real Estate Data CEO Russ Bergeron named to Inman 100 List of Most Influential

Inman News™ has announced that Russ Bergeron, Chief Executive Officer of Midwest Real Estate Data LLC (MRED), has been selected as one of the 100 most influential real estate leaders of 2010.

The Inman 100 is an annual list of individuals whose actions have helped change the real estate industry in the last year through their leadership, innovation, ingenuity, power and persistence. The complete list of honorees is available on

This marks the second year in a row that Mr. Bergeron has been selected for the Inman100.

“I am honored to be recognized by Inman,” said Mr. Bergeron. “It is my intention to continue to support and drive the real estate industry in a manner beneficial to Midwest Real Estate Data and brokers and agents throughout the country.”

“We are proud to have Russ as our CEO,” said Dean Rouso, President of MRED. “One of the criteria our Board felt strongly about in selecting a CEO was hiring someone who has the stature, knowledge, experience and breadth of influence Russ possesses. It fits with the leadership position MRED has within the MLS industry.”

About MRED

Midwest Real Estate Data (MRED) is a real estate data aggregator and distributor that provides the largest multiple listing service (by listing volume) to over 40,000 customers, with property information encompassing northern Illinois, southern Wisconsin and northwest Indiana.

Russ Bergeron ~ Quick Biography

Russ Bergeron has recently joined Midwest Real Estate Data as its new CEO.

Prior to coming to the Chicagoland Russ was at the helm of Southern California Multiple Listing Service since its formation in 1993. As head of the largest MLS in the state of California and second largest in the nation, he is known for his leadership in bringing technological advances to the multiple listing industry. In recognition of his leadership and innovation, he was named one of the 100 Most Influential Leaders in Real Estate for 2009 by Inman News.

Under Russ’ leadership, SoCalMLS membership grew from 7,500 to nearly 56,000 real estate practitioners and enjoys a nationwide reputation of excellence.   He is recognized as a pioneer in the movement to place real estate listings on the Internet for which he won the Inman Innovator Award in 1998.

Russ’s most recent accomplishment was spearheading and leading the birth and growth of CARETS into the preeminent MLS data repository serving over 106,000 real estate practitioners throughout Southern California while positioning CARETS to become the statewide solution for MLS data throughout the state of California.

Russ is a Magna Cum Laude graduate of Marywood College where he holds a Bachelor of Science in Business Administration.  He proudly served his country for four years as a member of the United States Air Force stationed both at home and in Pakistan.

He is living in Naperville with his wife of 35 years.  They have one daughter who, upon completion of graduate school at the University of California, joined the MLS service industry.

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