REinventing MLS

Monthly Archives: September 2012

How Homeownership Adds to a Womans View of the American Dream [Infographic]

This interesting infographic shows the relationship between women and home ownership and how it relates to their view of the American Dream from KCM Blog.

Putting the Short in Short Sales

The times may be changing for transactions involving distressed properties as more banks become open to short sales and federal and lender changes are put in place to make them more attractive and efficient.

Sales of Distressed Properties on Two-Month Upswing

After a few months of declines, sales of Chicago-area homes that were either foreclosed or sole for less than the value of the mortgage increased in both July and August.


As the school-aged among us work their way back into classrooms across America, we continue to monitor key improvements in the local housing market with a keener eye. With two-thirds of 2012 complete, we’re starting to get a sense for how the year will shake out. Headlines include encouraging phrases like “Recovery Takes Hold,” “Home Prices on the Rise” and “Situation Eases for Sellers.” Local market conditions can vary. Let’s see just how much.

New Listings in Chicagoland were down 1.5 percent for detached homes and 9.0 percent for attached properties. Listings Under Contract increased 54.0 percent for detached homes and 70.5 percent for attached properties.

The Median Sales Price was down 2.7 percent to $180,000 for detached homes and 4.8 percent to $135,199 for attached properties. Months Supply of Inventory decreased 42.4 percent for detached units and 56.4 percent for attached units.

With election season in full swing, both politicians and economists will place extra emphasis on jobs and unemployment figures. Recognizing the relationship between jobs and housing demand, the most tuned-in agents and brokers will do the same. The truth is, the economy is and has been expanding consistently for years, albeit at a disjointed pace. There’s reason for optimism going into the last third of 2012 and even into 2013, and housing is actually playing a large role in that positive outlook.

MRED Customers: please go to  After logging in, click on the Statistics tab.  There you will find the following:

MRED’s Monthly Indicators Report for August 2012

[NOTE: Residential Detached and Attached single family activity only.]

MRED’s Lender Mediated Report for August 2012

[NOTE: Lender-mediated properties are those marked in MRED as “Foreclosed”, “REO”, “Pre-Foreclosure” or “Short Sale”.  Residential Detached and Attached single family activity only.]

MRED Begins the Season With a Win

Fans Respond Positively to the New Look and Enhanced Functionality of

LISLE, IL–(Marketwire – Sep 13, 2012) – Midwest Real Estate Data (MRED), Chicagoland’s multiple listing service (MLS), announced that the new has been successfully launched and is enjoying a great reception from MRED real estate professionals.

This redesigned website gives real estate professionals across the Midwest a more interactive and user friendly site with which to learn about the extensive suite of products and services provided by MRED, including easy access to its workhorse MLS system, connectMLS™. This new site is the place to find tools Realtors® can use, and to discover all the information and training on how to use them.

“Love it,” said Debbie Marwitz of Coldwell Banker Honig-Bell in Cary. “Everything you need is right there in front of you. Love the ‘top stories’ scrolling at the top and the direct link to connectMLS™. The bottom quick clicks which take you right to the answers — home, statistics, training, etc. — awesome! This site is so easy to navigate. GREAT job! Thanks for all your work on this!”

“OK, so my head is now spinning with this new website,” said Kathy Przybyla of RE/MAX of Barrington. “All of the wonderful options you have given the Realtor® community — thanks!”

Users find the new to be easy to navigate and very user friendly. The tabs across the top of the site give the visitor quick and easy access to general information on various topics. The powerful search feature allows you to enter a keyword and all documentation, links and information matching that keyword will be immediately available and accessible.

“I noticed the change right away and I am very pleased with it,” said Valerie DeMarco, of Prudential Starck Realtors in Palatine. “I think that the folks behind MRED have worked diligently to bring us the best MLS service out there. I love my MLS! I like that I can access different feature information right from the home page… and it is more visually appealing than the old website.”

“I thought it was neat to learn about the power search feature that I have not paid attention to while on connectMLS™,” said Bob Little, Jr., of Little Realty in Naperville. “I like that there is a ton of information that is easy to find and the housing statistics are something I can show clients without having to do a lot of prep work. Keep up the good work and continually improving the website.”

Not only are practicing real estate professionals giving the new website high marks, but their staff members are also experiencing the benefit of a cutting-edge

“I think it is just great,” said Linda Kous, Lead/Listing Coordinator for The G-Slow Team in Frankfort. “As an assistant there are many times I have questions and the agent is not handy so it is nice to have a resource that is so easy to read visually and ‘user friendly’. I read all the tips sent from MRED as they come but it is nice that now they are indexed so you can go back when you need them and review — the “How To” section especially! You guys are always making our work life easier. Thanks.”

About MRED

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to nearly 40,000 brokers, agents and appraisers and 8,000 offices. MRED serves Chicago and the surrounding “collar” counties and provides property information encompassing northern Illinois, southern Wisconsin and northwest Indiana. For more information, visit

Are You a Socialist? No, Not THAT Kind

MRED Enhances Social Marketing for Its Customers With Facebook App From

LISLE, IL–(Marketwire – Sep 12, 2012) – Midwest Real Estate Data (MRED) (, the Chicagoland multiple listing service (MLS), has announced a new partnership that offers its real estate professionals a solution to connect with potential clients through Facebook.

MRED is now offering its customers the MRED Social IDX, a Facebook social listing search app from, which allows real estate agents to add a property search directly to their Facebook business page. Potential home buyers will be able to search accurate and up-to-date listings through a visually intuitive platform. This new application also includes a feature that allows real estate professionals and their clients to have conversations about specific listings in real time via their computer, smartphone or tablet. A “Friend Feedback” feature allows people to share listings with their friends, family, and social circles.

“We are privileged to be working with one of the most well respected MLSs in the country,” says Joshua Lopour, CEO of “We are passionate about not only making the home search experience easier and more accessible but making it an event that can be shared with friends and family. We applaud MRED in taking that first step and allowing their agents to be on the cutting edge.”

“Social media is here to stay, and with nearly a billion users Facebook is obviously the place to be,” said MRED CEO Russ Bergeron. “As part of our continued search for products and services that are ahead of the curve, the MRED Social IDX Facebook app certainly fits. I predict this just might become the breakthrough product of the year. I know our customers are going to love it.”

To get to the MRED Facebook App Page, real estate professionals may visit, click on the handbag icon, and add this product to their Facebook brand page. For only $5.99 per month, any MRED customer will now have the ability to offer search-and-display of the full active inventory of homes for sale throughout their Facebook network. Anybody signing up before October 1st is getting the first month for free. With the power of social marketing they will then be able to take advantage of the exponential power of shared networks with their clients, friends and family.

About MRED

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to nearly 40,000 brokers, agents and appraisers and 8,000 offices. MRED serves Chicago and the surrounding “collar” counties and provides property information encompassing northern Illinois, southern Wisconsin and northwest Indiana. For more information, visit


Founded in 2012, (pronounced App Labs) allows anyone to add quality apps to social media pages in 30 seconds. Currently is servicing over 600 Brands in retail, music, fashion and most recently real estate. Our offices are conveniently located both in Orange County, California and Vancouver, British Columbia. For more information visit