REinventing MLS

Monthly Archives: August 2012

Daily Morning Roundup – August 30, 2012

Here are some of the top real estate posts on the social networking sites this morning:

Apple now bigger by market cap than Microsoft, Google, Amazon and Facebook combined –

Baby Boomers About to Bust Out of Homes – from the KCM Blog –

Nationally, foreclosure prices rise, take larger portion of total sales: RealtyTrac –

Weakened Economic Confidence Pushes Mortgage Rates Lower – from HousingWire –

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Daily Morning Roundup – August 28, 2012

Here are some of the top real estate posts on the social networking sites this morning:

The Cheapest Generation – from The Atlantic –

Nice article – Midwest Real Estate Data, LLC Launches New & Improved Website

Green Homes: Starting to Take Root Again – – and check out, the MRED Green Room

3 Great Instagram Tips for Real Estate Agents –

S&P Case-Shiller: Home Prices Up Across the Board –

From Deal Estate: Case Shiller for Chicago June 2012: prices up 4.59% for month, down 1.7% from June 2011. 1 of 6 major cities down for year, 14 up

More From Deal Estate: 2011: up April thru Aug, then down for 6 months. 2012: up April, May, June. Market seasonal. Watch next few months

And More From Deal Estate: Condos, Chicago June 2012: also up for 3rd month. 4.2% over May, but down 5.1% from June 2011. Best monthly of 5 top cities.

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Smartphone Supremacy

Cool infographic about smartphones and consumer adoption from the Hubspot Blog



Daily Morning Roundup – August 20, 2012

Here are some of the top real estate posts on the social networking sites this morning:

Housing Prices: An Important Update – from the KCM Blog –

New Data Reveals How Marketers Use Social Media – includes an infographic! From Hubspot –

Check out the new!

Press Release – MRED Gives Company Website a Facelift –

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MRED Gives Company Website a Facelift

MRED Launches the New Look and Enhanced Functionality of

LISLE, IL–(Marketwire – Aug 20, 2012) – Midwest Real Estate Data (MRED), Chicagoland’s multiple listing service (MLS), announced that it has launched the new This redesigned website gives real estate professionals across the Midwest a more interactive and user friendly site with which to learn about the extensive set of products and services provided by MRED, including easy access to its workhorse MLS system, connectMLS™. This new site is the place to find tools Realtors® can use and to get all of the information and training on how to use them.

MRED retained the services of Warren McKenna Design Group ( of Chicago, Illinois, for the planning, design and building of the new site. WMDG was chosen based on its excellence in execution in creating and updating websites for other organizations in the real estate industry. “It’s all about creating an experience that anticipates subscribers’ needs and delivers results in the field,” Warren McKenna, Principal of WMDG, adds.

Users will find the new to be easy to navigate and very user friendly. The tabs across the top of the site give the visitor quick and easy access to general information on various topics. The powerful search feature allows you to enter a keyword and all documentation, links and information matching that keyword will be immediately available and accessible.

A substantial amount of is dedicated to MRED’s products and services. By hovering over the Products and Resources tab, you are given an extensive drop down menu with links to descriptions of MRED’s products by category, including: MLS and Public Records; Enhanced Property Info; Transaction Assistance; Marketing Tools; Statistics and Analytics; Mobile; Public Service Apps; Real Estate News and Views; and Data Licensing. Visitors can then click on the desired item and get all the information needed on a single page dedicated to that product. They can even sign up for training right then and there.

The Training tab itself has been enhanced and organized for ease of use. The Class Finder functionality has made searching and registering for classes, or scheduling custom training and webinars easier than ever.

“We are very excited about the launch of the new,” said MRED CEO Russ Bergeron. “The new allows our customers to easily access all the products and services that MRED offers. We love the much cleaner, more up to date look. One of our goals is to be able to communicate quickly and effectively with all of our customers. allows us to do that 365/24/7.”

MRED encourages its customers to take full advantage of the functionality that exists at the new The site is not a static page but is a living, breathing entity that will be updated to accommodate new ideas and suggestions, as well as any changes and new products that are added to the mix. Viewing activity will be measured in order to identify areas that might need improvement and areas that get the greatest use, helping MRED to focus on those areas of its operation that might need immediate attention. MRED will be continuously updating the site to keep it at the cutting edge of MLS websites.

About MRED

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to nearly 40,000 brokers, agents and appraisers and 8,000 offices. MRED serves Chicago and the surrounding “collar” counties and provides property information encompassing northern Illinois, southern Wisconsin and northwest Indiana. For more information, visit


By Jeff Lasky, MRED Director of Communications and Training

The headlines are all over now.  As housing inventory is shrinking because of the great real estate market of the last few months, housing affordability is threatened.


As an industry, I don’t think we can be more negative about things than we are.  Anytime anything happens, trust that the spin will quickly be negative.

     – Many homes are for sale?  Well, that’s because no one is buying.
     – Low interest rates?  Well, nobody has a down payment.
     – Lots of homes are selling?  Well, that means less homes are now available and those properties are less affordable.

You can think of a lot more examples, because you are in the real estate industry and we’re all really good at picking the bad out of the good.

Can we just stop?  Can we just take the marketplace as is it, use our considerable skills and knowledge, and just service the heck out of our customers and make money?

The really successful in this industry (and everywhere else) do just that.  The not so successful?  Too busy picking the bad out of the good.

One last thing: “housing affordability is threatened” is another way of saying “prices are going up”.  You mean equity is being restored to properties?  Is there a chance that consumers might actually rise up from being underwater?

Gosh, I can’t stand all of this bad news . . .