REinventing MLS

Monthly Archives: November 2010

The latest upgrade

Are you using connectMLS Wireless? The latest upgrade to connectMLS wireless includes better features for SmartPhones such as the iPhone, Android, and other phones with SmartPhone technology. However, if you do not have this technology but your phone is web-enabled you can still access the prior version of connectMLS Wireless, available at For more info Click Here.

MRED Honors

The QueenGrizzly

Congratulations to Lynn Strantz and Richard Torp for their 16 year dedication to MRED!


Don’t forget about the preeminent public records program in the country – Realist. Accessible through each listing in connectMLSTM, you can also perform a number of functions within Realist by accessing it from the dropdown menu when you click the Search tab on your My MLS home page (click on “Tax”, it is second from the bottom). If you feel you need to become more proficient at using Realist, please consult the training class information above, or you can also log on to, click on the Training tab, and click on Training Video. There are a number of Realist training videos to choose from!

Market Statistics

We get a lot of questions about market statistics and the ability to create marketing materials to use with sellers and buyers. These are available at your fingertips through another free MRED program – AgentMetrics®. While we also have videos for you to view regarding this, also be aware that to utilize AgentMetrics® you will need to download the program. This is easily and quickly done – after you log on to, click on the Systems tab and you will see the link for you to download it. We highly recommend you make the time to familiarize yourself with AgentMetrics® and take advantage of the information it provides. It will help you become the expert in your marketplace, and will get some of those sellers to see the sense in the price reduction and some of those buyers off the fence and ready to move on their purchase.

Midwest Real Estate Data LLC (MRED) Enters into Licensing Agreement for Next Generation Mapping

Midwest Real Estate Data LLC (MRED) announced today it has entered into a licensing agreement to provide MRED’s 40,000 customers with next generation mapping and related products through Digital Map Products’ (DMP) spatial development platform, SpatialStream™.  MRED will leverage SpatialStream™ and its patent pending technologies to enhance its mapping capability and deliver cutting edge analytical tools to its customers.

Recognizing the growing importance of location technology, MRED is developing robust yet intuitive mapping tools to offer new and better ways to access data, analyze trends, and communicate with clients.  To do this, MRED is utilizing several components of SpatialStream™ including trend and heat maps, premium data feeds, spatial queries, and interactive mapping features. SpatialStream™ not only provides MRED with the building blocks and infrastructure it needs to develop and deploy its new spatial capabilities, but it also significantly compresses development time and costs.  

SpatialStream™ is a cloud-based development platform that makes it far easier to bring a robust and intuitive mapping application to market. By offering access to comprehensive spatial functionality, key geospatial data sets, and the latest innovations in mapping technology, SpatialStream™ provides a complete solution to meet organizations’ growing needs for usable location technology.

“In our continuing efforts to ‘reinvent MLS’, we are always looking for cutting edge tools to enable our customers to better utilize our MLS listing content and enhance the service they give to their clients,” said Russ Bergeron, CEO of MRED.  “SpatialStream™ fits perfectly with our goal to provide the very best and most current capability to our brokers and agents.”

“It’s clear the real estate industry has undergone a paradigm shift resulting in increased expectations of REALTORS® to deliver timely, local knowledge,” says DMP President and CEO Jim Skurzynski.  “MRED has embraced this change and realizes the potential for user-friendly spatial technology to empower REALTORS®.” “We’re thrilled to be partnering with a thought-leading organization such as MRED to deliver innovative mapping technology to its customers.”  

About Midwest Real Estate Data LLC (MRED)

MRED is a real estate data aggregator and distributor that provides the largest multiple listing service in the United States (by listing volume) to over 40,000 customers, with property information encompassing northern IL, southern WI and northwest IN

About Digital Map Products

Digital Map Products is a leading provider of web-enabled spatial solutions that bring the power of spatial technology to mainstream business, government and consumer applications. SpatialStream™, the company’s SaaS spatial platform, enables the rapid development of spatial applications. Its ParcelStream™ web service is powering national real estate websites with millions of hits per hour. LandVision™ and CityGIS™ are embedded GIS solutions for real estate and local government. To learn more, visit  For more information contact Mary Jo Draper, Draper Communications, 816-753-4429, 816-516-2446 cell, To learn more about SpatialStream™ and how Digital Map Products is revolutionizing the development of mapping applications, visit:

Midwest Real Estate Data LLC (MRED) Enters Into Licensing Agreement with Listingbook

Midwest Real Estate Data LLC (MRED) announced today it has entered into a licensing agreement with Listingbook to provide MRED’s 40,000 customers with Listingbook’s new Agent Insight online service that, starting in 2011, will revolutionize how Chicagoland’s homebuyers and sellers receive real estate listings and communication from their real estate agents.

Listingbook is a client servicing application that empowers buyers and sellers to retrieve key information regarding instant market data through a collaborative relationship with their agent.  Listingbook automates, tracks and analyzes client activities in an agent-managed, real-time environment that encourages collaboration and communication. It is being customized to match MRED’s MLS data definitions and business rules and will allow MRED brokers and agents to register their buyers and sellers and give them access to a content rich, collaborative and personalized web-based application that searches listings, provides CMAs, manages Open Houses, organizes tasks and provides daily communications and informational updates between the agent and their clients. 

“The Listingbook Application enhances and extends the power of our MLS system allowing agents to be even more proactive and productive in servicing their clients,” said Russ Bergeron, CEO of MRED.  “We are thrilled to be able to provide this premium client development and retention tool to our brokers and agents to better serve their clients.”  “The key aspect of Listingbook our Board found most attractive is it empowers the consumer while constantly keeping the agent in control of the transaction process,” stated Dean Rouso, President of MRED.

“Thanks to Listingbook’s Reporting System, my sellers see real time price reductions and new listing competition.  They now call me to request price reductions!  Listingbook also lets my buyer clients browse the MLS listing content like an agent while letting me see what they’re searching.  My business has increased more than 25% because I am working with ‘smarter’ buyers and sellers,” says Earl Ruthman, Broker for Coldwell Banker Leader Realty.

Todd S. John, Listingbook COO, stated, “Agents’ quantifiably see their businesses grow when they use Listingbook and that’s why comments like Earl’s come to us daily from across the country.  Never have I been involved with a business where the unsolicited customer testimonials pour in like they do here.  We’re thrilled to bring our patented client management system to the Chicagoland, but even more excited to watch agents’ businesses grow as a result.”

“In today’s market, it is even more crucial to have a tool that empowers consumers and improves the efficiency and professionalism of MRED’s customers.  We expect terrific results based on the feedback from other Listingbook markets,” said Bergeron.

About MRED

Midwest Real Estate Data (MRED) is a real estate data aggregator and distributor that provides the largest multiple listing service (by listing volume) to over 40,000 customers, with property information encompassing northern Illinois, southern Wisconsin and northwest Indiana.

About Listingbook

Listingbook™ LLC, based in Greensboro, N.C., is an online service that connects real estate agents and their clients through an integrated platform of client management, sales productivity and direct marketing tools. Listingbook has qualified users who gain access only through their licensed real estate agent. Listingbook is the first-ever web based community of qualified buyers and sellers, brokers and agents and home service professionals. The company was founded in 1999 and has agreements in place throughout the Continental US.  For more information about Listingbook, call 336-722-3456 x101 or visit